國立臺灣大學
國際企業學系暨研究所
International Business , National Taiwan University
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Personal Information
Yu-Ping Chen
Ph.D. PhD in Business Administration, UC Berkeley
Master MA in Economics, National Taiwan University
Bachelor BS in Physics, National Taiwan University
Office : Building II, College of Management 516
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E-mail : pingchen@ntu.edu.tw
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Research Field
• Neuromarketing
• Neuroeconomics
• Judgment and Decision Making
Research Field Summary
Education
• PhD in Business Administration, UC Berkeley
• MA in Economics, National Taiwan University
• BS in Physics, National Taiwan University
Courses
• Marketing Research
Honors
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Experience
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Conference Paper
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Journal Paper
  1. Chen, Yu-Ping, Leif Nelson, Ming Hsu, January 2015, From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain, Journal of Marketing Research.
  2. Kuo, Wen-Jui, Tomas Sjöström, Yu-Ping Chen, Yen-Hsiang Wang and Chen-Ying Huang, August 2009, Intuition and Deliberation: Two Systems for Strategizing in the Brain, Science, 519 - 522.
Book
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Book Paper
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Technical Report
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Other
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College of Management
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