Personal Information
Yi-Wen Chien
Ph.D. PhD,Purdue University
Office : Building II, College of Management 805
Tel : 02-33661057
Fax : 02-23625379
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Research Field
• Consumer Attitude and Decision Theory
• Consumer Information Process
• Consumer Psychology
• Deviation of Product Decision
Research Field Summary
Education
• PhD,Purdue University
Courses
• Marketing Channel Management
• Marketing Management
• Oper. & Prac. of Experiments in Behavior Sciences
• Seminar in Consumer Attitude and Psychology
Honors
No Data Available
Experience
No Data Available
Conference Paper
  1. Chien Y., Hsiao C., January 2014, The Moderating Role of Consumer Expertise on Bias Correction, Management Theory and Practice Conference.
  2. Hsiao C., Chien Y., January 2014, On the Determinant of Extent of Which Bias Correction Is Made: The Mediating Role of Consumers’ Attitudinal Confidence, Management Theory and Practice Conference.
  3. Chien Y., Hsiao C., January 2012, A Framework for Explaining the Diverse Core Brand Effects on Extension Evaluations, Proceedings of Business and Information 2012 Conference.
  4. Hsiao C., Chien Y., January 2012, How May Attitude Confidence Influence Correction Magnitude, Proceedings of Business and Information 2012 Conference.
  5. Chien Y., Hsiao C., January 2010, Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments, Proceedings of the 2010 INFORMS Marketing Science Conference.
  6. Hsiao C., Chien Y., January 2010, Correction for Mood Bias in Product Judgments, Proceedings of the 2010 INFORMS Marketing Science Conference.
  7. Chien Y., Hsiao C., January 2010, Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance, Proceedings of the Global Marketing 2010 Conference.
  8. Hsiao C., Chien Y., January 2010, Bias Removal and Judgmental Recalibration on Contrastive Context, Proceedings of the Global Marketing 2010 Conference.
  9. Hsiao C., Chien Y., December 2001, An Adjusted Ratio Model in Feature-Matching Similarity Judgment, Proceedings of the Society for Consumer Psychology 2001 Winter Conference.
  10. Chien Y., Hsiao C., January 2001, Dimensional Range Overlap Model for Explanation of Contextual Priming Effects, Proceedings of the Association for Consumer Research 2000 Annual Conference.
  11. Chien Y., Hsiao C., January 2001, Correction for Multiple Biasing Factors in Product Judgments, Proceedings of the Association for Consumer Research 2000 Annual Conference.
  12. Chien Y., Hsiao C., January 2000, The Effects of Endorsers on Product Judgments Depend on the Interaction of Consumer Involvement and Endorser Relevance, Proceedings of the Society for Marketing Advances 2000 Annual Conference.
  13. Chien Y., Hsiao C., January 2000, Correction for Multiple Biasing Factors in Product Judgments: Correction Is Based on the Identified Biasing Factors, Proceedings of the Society for Marketing Advances 2000 Annual Conference.
  14. DeVaney S. A., Chien Y., January 2000, Determinants of Savings in Thrift Savings Plans and Individual Retirement Accounts, Proceedings of The Gerontological Society of America 2000 Conference.
  15. DeVaney S. A., Chien Y., January 1999, Participation in Formal Retirement Plans: Self-Employed versus Wage Workers, Proceedings of The Gerontological Society of America 1999 Conference.
Journal Paper
  1. Chien, Y., and Hsiao, C., 2014, Be Yourself, Image Is Nothing: Bias Correction when Viewing Ads in Sequence, Social Influence (in press).
  2. Chien, Y., Wegener, D. T., Petty, R. E., and Hsiao, C., 2014, The Flexible Correction Model: Bias Correction Guided by Naïve Theories of Bias, Social and Personality Psychology Compass (in press), (ProQuest/APA)..
  3. Hsiao, C., Chien, Y., and Chiu, Y., 2013, The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance, 台大管理論叢.
  4. Wegener, D. T., and Chien, Y., 2013, Elaboration and Choice, Journal of Consumer Psychology, 543 - 551.
  5. Chien Y., Wegener D., Hsiao C., Petty R. E., October 2010, Dimensional Range Overlap and Context effects in consumer Judgments, Journal of Consumer Research, 530 - 542.
  6. Hsiao C., Chien Y., Liang G., 2010, A Two-Factor Explanation of Consumers’Self-Activated Bias Correction in Product Judgments, Journal of Management, 319 - 335.
  7. Chien Y., Hsiao C., 2008, Bias Correction for Contextual Contrast:, Taiwan Journal of Marketing Science, 114 - 137.
  8. Chien Y., Hsiao C., Chiu Y., Lu D., 2007, The Influence of Message Source-Product Category Relevance, Source Credibility, and Involvement on Product Attitudes, Management Review.
  9. Hsiao C., Chien Y., May 2004, On the Biasing Judgment of Innovation: Context Effect of Existent Brand, 4(3), Pages 339-356, Taiwan Academy of Management Journal, 339 - 356.
  10. DeVaney S. A., Chien Y., May 2002, Children’s Education as the Most Important Savings Goal, Journal of Family and Consumer Sciences, 64 - 70.
  11. DeVaney S. A., Chien Y., 2001, A Model of Savings Behavior and the Amount Saved in Retirement Accounts, Journal of Financial Service Professionals, 72 - 81.
  12. Chien Y., DeVaney S. A., 2001, The Effects of Credit Attitude and Socioeconomic Factors on Credit Card and Installment Debt, The Journal of Consumer Affairs, 162 - 179.
  13. DeVaney S. A., Chien Y., 2000, Participation in Retirement Plans: A Comparison of the Self-Employed and Wage and Salary Workers, Compensation and Working Conditions, 31 - 36.
Book
No Data Available
Book Paper
  1. Chien Y., November 2013, 消費者產品偏誤修正涉入之獨特性: 偏誤認定涉入及修正執行涉入, 國科會專題研究計畫.
  2. Chien Y., November 2012, 產品判斷的情緒修正: 享樂型與效用型資訊處理目標對負面情緒修正量之不同影響, 國科會專題研究計畫.
  3. Chien Y., November 2011, 解釋母品牌對延伸品牌多重效果之理論架構, 國科會專題研究計畫.
  4. Chien Y., November 2010, 週邊效果對產品判斷的影響: 近因促發與高頻促發的相對效果, 國科會專題研究計畫.
  5. Chien Y., November 2008, 訊息來源可信度之多重角色: 訊息來源與產品種類相關性、訊息來源與產品形象符合程度與消費者涉入程度對品牌態度的影, 國科會專題研究計畫.
  6. Chien Y., November 2006, 消費者對品牌延伸判斷的偏誤修正: 偏誤知識與動機, 國科會專題研究計畫.
  7. Chien Y., November 2005, 2006年數位典藏國家型科技計畫參加紐約授權展計畫, 國科會專題研究計畫.
  8. Chien Y., November 2005, Effects of Source Credibility on Product Judgments: Multiple Role under Different Involvement Levels, 國科會專題研究計畫.
  9. Chien Y., November 2005, 數位典藏應用服務分項計劃-數位典藏網路園區計劃, 國科會專題研究計畫.
  10. Chien Y., November 2004, Priming Range Effects: Biasing Direction and Degree of Product Judgments, 國科會專題研究計畫.
  11. Chien Y., November 2003, Consumer Involvement and Bias Correction, 國科會專題研究計畫.
  12. Chien Y., November 2003, 國立中正文化中心定位策略與行銷策略規劃, 國立中正文化中心.
  13. Chien Y., November 2003, 基隆長庚醫院定位規劃與行銷策略, 基隆長庚醫院.
  14. Chien Y., November 2002, Dimensional Range Overlap Model for Explanation of Contextual Priming Effects on Product Judgments, Purdue University.
Technical Report
No Data Available
Other
No Data Available