個人資料
謝明慧
博士 英國華威(Warwick Business School)大學商學(行銷與策略管理組)博士
碩士 美國紐約市立大學(Baruch, CUNY)管理碩士
研究室 : 二館 913
電話 : 3366-3850
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相關連結 :
相關連結 :
主要研究領域
• Cross Cultural Consumer Research
• Subcultural Consumption
• Global Branding
• Consumer-Brand Relationship
• Relationship Marketing
研究領域摘要
暫無資料
學歷
• 英國華威(Warwick Business School)大學商學(行銷與策略管理組)博士
• 美國紐約市立大學(Baruch, CUNY)管理碩士
課程
• International Marketing Management
• Marketing Management
• Consumer Behavior
• Marketing Research
• Global Brand Management
• Doctoral Seminar on Marketing Management
獲獎
國科會九十七年度補助科學與技術人員赴國外短期研究(核定月數:6 個月) 九十八學年度 台灣大學校教學優良獎 九十七學年度 台灣大學校教學優良獎 九十六學年度 台灣大學校教學優良獎 九十六學年度台灣大學管院學術研究獎 九十六學年度 台灣大學院級優良教師 九十五學年度台灣大學台新金控管理學院許士軍管理研究學者獎 九十五學年度台灣大學管院學術研究獎 九十四學年度台灣大學台新金控管理學院許士軍管理研究學者獎 九十四學年度台灣大學管院學術研究獎 Winner, Highly Commended Award, Literati Club, Emerald Publishing Limited 國家科學委員會獎助 1. 國科會98年度專題研究計畫(主持人,獲研究主持費)。 2. 國科會97年度專題研究計畫(主持人,獲研究主持費)。 3. 國科會96年度專題研究計畫(主持人,獲研究主持費)。 4. 國科會95年度專題研究計畫(主持人,獲研究主持費)。 5. 國科會94年度專題研究計畫(主持人,獲研究主持費)。 6. 國科會93年度專題研究計畫(主持人,獲研究主持費)。 7. 國科會92年度新進人員研究計畫(主持人)。
經歷
日本明治大學訪問學者(2009/08) 日本明治大學訪問學者(2007/09) 全員品牌管理(Total Brand Management)輔導計劃顧問 (2008/03-2008/07) 元智大學國際企業學系助理教授 (2003/08-2005/07) OmniTrak Marketing Group 研究總監 (1995/02-1996/06) 論群顧問公司研究經理(1993/04-1995/02) 模範市場研究顧問公司研究員(1991/08-1993/04)
研討會論文
  1. Seah, Melody, Huang, H. Y., Cheng Kuei-Yang , M. H. Hsieh, 2012, Strategic Indigenous Leadership: A Case Study of Taiwan’s Franz Collection Inc , AOM (Academy of Management) 2012 Annual Meeting , August , (Boston)
  2. 黃秀英,黃怡婷,謝明慧, 2011, 以共演化理論探討企業經營模式轉換-以生命禮儀業者為例 , 2011管理理論與實務研討會 , November , (上海)
  3. Chou, W. C., Chiang, Y. F., M. H. Hsieh, 2011, How Serendipity Explains Entrepreneurial Growth? A Process of Generating and Acting on Serendipity , AIB (Academy of International Business) 2011 Annual Meeting , June , (Nagoya)
  4. Hsieh, M. H., W. L. Wang, T. K. Yang, 2011, A Dilemma of Old or New in Retro Branding of Experiential Goods: Consumers’ Warring Quests for Authenticity and Optimum Stimulation , AIB (Academy of International Business) 2011 Annual Meeting , June , (Nagoya)
  5. Huang, H. Y., Seah, Melody , M. H. Hsieh, 2010, The Evolution of Strategic Entrepreneurship in a SME: An Entrepreneurial Learning Perspective , AOM (Academy of Management) 2010 Annual Meeting , August , (Montreal)
  6. Seah, Melody, Huang, H. Y. , M. H. Hsieh, 2010, Strategic Indigenous Leadership: How do Chinese Leaders Ignite Firm Turnarounds? , AOM (Academy of Management) 2010 Annual Meeting , August , (Montreal)
  7. 謝明慧, 2009, The Accelerated Internationalization of Born Global Firms: A Knowledge Transformation Process View , AIB , June , (San Diego California)
  8. 謝明慧, 2009, A Global Brand Positioning Strategy – Fusing The Contrast , Thought Leaders International Conference on Brand Management , April
  9. Hsieh, M. H. , W. T. Chou, 2008, Managing Key Account Portfolio Across Relational Process BY Adjusting Value Proposition , AIB , June , (Milan)
  10. Hsieh, M. H., S. T. Huang, 2008, Market-Oriented New Global Product Development Process: Exploration and Exploitation Of Capability , AIB , April , (Milan)
  11. Rudy Setiono, Shan L. Pan, Ming-Huei Hsieh and Arnulfo P. Azcarraga, 2007, Constructing auto-associative neural networks: an application to knowledge discovery in a cross-national study of brand image perception , The Sixth International Conference on Information and Management Sciences , July , (Lhasa, Tibet, China)
  12. Arnulfo Azcarraga, Hsieh Ming Huei, and Rudy Setiono, 2005, Car Market Segmentation using SOM and decision trees , Proceedings of the 8th International DSI Conference , July , (Barcelona Spain)
  13. Hsieh, M. H. and S-L Pan, 2004, 顧客關係管理網路(CRM Network):研究CRM的新途徑 , 2004電子商務與數位生活研討會 (EC2004) , August , (Taipei)
  14. Hsieh, Ming Huei, 2004, Investigating the applicability of the hierarchical relationship between brand image perceptions and purchasing behavior , Proceedings of Taiwan Institute of Marketing Science annual Conference , July , (Taipei, Taiwan)
  15. Pan, S-L., Gary, S. C. Pan, and Hsieh M. H, 2004, Designing Customer Relational Management (CRM) Systems: Learning from the Customers , Knowledge Management Conference in Asia Pacific (KMAP 2004) , July , (Taipei, Taiwan)
  16. Arnulfo Azcarraga, Hsieh Ming Huei, Pan Shan-Ling, Rudy Setiono, 2004, Knowledge acquzition and revision via neural networks , The Proceedings of International Joint Conference of Neural Networks (IJCNN 2004) , July , (Budapest)
  17. Azcarraga A., Hsieh M. H. and Setiono, R, 2003, Visualizing Globalization: A SOM Approach to Customer Profiling , The Proceedings of International Conference on Information Systems (ICIS 2003) , August , (Seattle)
  18. Pan, S-L., M. H. Hsieh., J.C.M. Huang, and Y-S. Tsai, 2000, Knowledge Management: Lessons Learned from an Early Implementer , Proceedings of Management & Information Systems Conference , September , (Brisbane Australia)
  19. Pan, S-L. M. H. Hsieh and H. Chen, 2000, Managing Knowledge in Electronic Commerce Era: A Case Study of an On-line Learning Centre , Proceeding of Fourth Pacific Asia Conference on Information Systems (PACIS, 2000) , June , (Hong Kong, China) , Hong Kong University of Science & Technology
期刊論文
  1. 王浩,江宜芳,謝明慧, 2015, 攜程旅行網-通路商的轉型歷程 , 管理評論 , (已接受) , ( TSSCI )
  2. Seah, Melody and M. H. Hsieh, 2015, Impact of leader adaptability on organizational change and adaptation , Journal of Asia Business Studies , (Accepted).
  3. Seah, Melody, M. H. Hsieh, 2014, Leader driven organizational adaptation , Management Decision , Vol.52 , No.8 , 1410 - 1432
  4. 黃秀英,謝明慧,江宜芳, 2014, 中國家居用品市場的開拓策略-多樣屋 , 管理評論 , Vol.33 , No.2 , 43 - 63 , ( TSSCI )
  5. 黃秀英,欒錦榮,謝明慧,黃怡婷, 2013, 生命禮儀業者的成長策略-龍巖 , 產業與管理論壇 , Vol.15 , No.3 , 72 - 94 , ( TSSCI )
  6. 江宜芳,謝明慧,莊雅蘭, 2013, 探討企業由實體走向虛擬之即創歷程:以台灣中小企業為例 , 中小企業發展季刊(JSD) , Vol.9 , 1 - 46
  7. Ta-Kai Yang, Ming-Huei Hsieh, 2013, Case analysis of capability deployment in crisis prevention and response , International Journal of Information Management , Vol.33 , No.2 , 408 - 412 , ( SSCI )
  8. Huang, Hsiu Ying,Ming Huei Hsieh, 2013, The Accelerated Internationalization of Born Global Firms: A Knowledge Transformation Process View , Journal of Asia Business Studies , Vol.7 , No.3 , 244 - 261
  9. 黃秀英,謝明慧, 2012, 無敵科技-台灣廠商海外市場的通路與品牌經營 , 中山管理評論個案專刊 , Vol.20 , No.1 , 93 - 112 , ( TSSCI )
  10. Huang, Hsiu Ying , Ming Huei Hsieh, 2011, An international branding strategy based on a case study of a Taiwanese firm , Marketing Intelligence and Planning , Vol.29 , No.6 , 611 - 623
  11. Hsieh, Ming-Huei , W. C. Chou, 2011, Managing Key Account Portfolio across the Process of Relationship Development – A Value Proposition - Desired Value Alignment Perspective , Journal of Business-to-Business Marketing , Vol.18 , No.1 , 83 - 119 , ( SSCI )
  12. Hsieh, Ming-Huei , Shu-Lin Wu, 2011, Gay Men’s Identity Attempt Pathway and its Implication on Consumption , Psychology & Marketing , Vol.28 , No.4 , 388 - 416 , ( SSCI )
  13. Melody Seah, M. H. Hsieh, Pu-Dong Weng, 2010, A Case Analysis of Savecom: the role of indigenous leadership in implementing a business intelligence system , International Journal of Information Management , Vol.30 , No.4 , 368 - 373 , ( SSCI )
  14. Ming-Huei Hsieh, W. T. Chou, 2010, Managing Key Account Portfolio across Relational Process – A Value Proposition-Desired Value Alignment Perspective , Journal of Business-to-Business Marketing , ( SSCI )
  15. Hsieh, Ming-Huei (謝明慧), 2009, A Case of Managing Customer Relationship Management Systems: Empirical Insights and Lessons Learned , International Journalof InformationManagement , Vol.29 , 416 - 419 , ( SSCI )
  16. Hsieh, Ming-Huei (謝明慧), 2009, Predicting Consumer Preference for Fast-Food Franchises–A Data Mining Approach , Journal of The OR Society , Vol.60 , 1221 - 1229 , ( SSCI )
  17. Ming Hui Hsieh, 2009, Human-Centric Knowledge Seeking Strategies In Organizational Context - A Stakeholder Perspective , Journal of Knowledge Management , Vol.13 , No.4 , 115 - 133
  18. S.T. Huang, M. H. Hsieh, 2008, A global Brand Positioning Strategy – A Four-Stage Process of Harmonization , Taiwan Journal of Marketing Science , Vol.4 , No.2 , 99 - 116
  19. Pan, S L., Pan, G., Chen, J. W. and Hsieh, M-H, 2007, The Dynamics of Implementing and Managing Modularity of Organizational Routines during Capability Development: Insights from a Process Model , IEEE Transactions on Engineering Management , Forthcoming
  20. Pan, S-L, G. Pan and M.H. Hsieh, 2006, A Dual-level Analysis of Capability Development Process: A Case Study of TTnT , Journal of the American Society for Information Science and Technology , Vol.57 , No.13 , 1814 - 1829 , ( SSCI )
  21. Rudy Setiono, Pan, S-L., Hsieh M. H. and A. Azcarraga., 2006, Knowledge Acquisition And Revision Using Neural Networks: An Application To A Cross-National Study Of Brand Image Perception , Journal of The OR Society , 231 - 240 , ( SSCI )
  22. A. Azcarraga, M.H. Hsieh, S.L. Pan and R. Setiono, 2005, Extractingsalient dimensions for automatic SOM labeling , IEEE Transactions on Systems, Man, and Cybernetics, Part C , Vol.35 , No.4 , 595 - 600 , ( SCI )
  23. Rudy Setiono, Pan S-L, Hsieh M H.,Arnulfo Azcarraga, 2005, Automatic Knowledge Extraction from Survey Data: Learning M-Of-N Constructs Using a Hybrid Approach , Journal of The OR Society , Vol.56 , No.1 , 3 - 14 , ( SSCI )
  24. Hsieh, M. H. and A. Lindridge, 2005, Universal Appeals with Local Specifications , Journal of Product & Brand Management , Vol.14 , No.1 , 14 - 28
  25. Setiono, R., Pan, S-L., Hsieh, M. H. and Azcarraca A, 2005, Separating Core Knowledge and Non-Core Knowledge: An Application of Neural Network Rules Extraction to Cross-national Study of Brand Ima , IEEE Transactions on Systems, Man, and Cybernetics , ( SCI )
  26. Hsieh, M. H, 2004, Measuring Global Brand Equity Using Cross-National Survey Data , Journal of International Marketing , Vol.12 , No.2 , 28 - 45 , ( SSCI )
  27. Hsieh M. H., 2004, A Cross-National Investigation On The Effect of Country-Of-Origin , International Journal of Market Research , Vol.46 , No.3 , 267 - 295 , ( SSCI )
  28. Hsieh M. H, S-L Pan, Rudy Setiono, 2004, Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis , Journal of the Academy of Marketing Science , Vol.32 , No.3 , 251 - 270 , ( SSCI )
  29. Hsieh, M. H., 2002, Identifying Brand Image Dimensionality and Measuring Degree of Brand Globalization: A Cross-National Study , Journal of International Marketing , Vol.10 , No.2 , 46 - 67 , ( SSCI )
  30. Pan, S-L. M. H. Hsieh and H. Chen, 2001, Knowledge Sharing through Intranet-based Learning: A Case Study of an On-line Learning Centre , Journal of Organizational Computing and Electronic Commerce , Vol.11 , No.3 , 179 - 195 , ( SCI )
專書
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專書論文
  1. Azcarraga, A., M.H. Hsieh, S.L. Pan, R. Setiono, 2008, Improved SOM Labeling Methodology for Data Mining Applications , Soft Computing for Knowledge Discovery and Data Mining
技術報告
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其他
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