資管系謹訂於106/12/21(四)中午12:30~14:00於管院一館402舉辦專題演講，現場敬備餐盒，請於12/19(二)之前點選以下網址報名：https://goo.gl/yf4ytZ

講者：Dr. Younghwa Gabe Lee

Title: Designing Interfaces to Induce Choice Closure: Why and How

Abstract:
Choice closure refers to the psychological process by which decision makers come to perceive a decision to be complete and settled and has been found to significantly influence consumers’ satisfaction in physical retail environments. We propose a closure interface as an effective/efficient mechanism for inducing customers’ choice closure in online environments. We build a research model based on theory of closure, theory of cognitive dissonance, social influence theory, and interruption. We first investigate the effects of various designs of closure interfaces on perceived decision completeness, reduced choice comparison, and perceived interruption. We then examine the nomological networks between these constructs, perceived choice closure, and satisfaction. We will conduct two controlled experiments (n=240) in a simulated online electronics site by manipulating the presence of direct and social reinforcer, the relevance-level of a reinforcer, and the actor of closure action in a closure interface and present the MANOVA and SEM analysis result.

Short Bio:
Professor Lee is a C. Michael Armstrong Business Chair for The Armstrong Institute for Interactive Media Studies and the Farmer School of Business in the Department of Information Systems and Analytics at the Miami University. His teaching and research interests include website design, web usability, and innovative technology acceptance. His work has appeared in premier journals in the information systems field including MIS Quarterly, Journal of Management Information Systems, Journal of the Association for Information Systems, Communications of the ACM, European Journal of Information Systems, Decision Support Systems, Journal of Organizational Computing and Electronic Commerce, IEEE Transactions on Professional Communications, Information & Management, Communications of the AIS, Data Base and among others.