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【轉知】SCG Bangkok Business Challenge
Activity day:2020-11-16 
Published At:2020-11-16 
Views:273  2020-11-16 updated

Advocating sustainable development and innovation engagement, ‘SCG Bangkok Business Challenge @ Sasin 2021’ cordially invites undergraduate and postgraduate student teams in all disciplines (business and non-business) from your institution to submit a business plan that is proactive in sustainable development and innovation.  Your participation in our global intercollegiate startup competition should contribute to strengthening your institution’s reputation and accreditation credentials further.


Held annually since 2002, originally as the Bangkok Business Challenge, the ‘SCG Bangkok Business Challenge @ Sasin’ competition has been co-hosted since mid-2017 by Siam Cement Group (SCG), a leading business conglomerate in the ASEAN region, and Sasin School of Management (Sasin Graduate Institute of Business Administration of Chulalongkorn University) – the first AACSB and EQUIS accredited business school in Thailand, a co-founder of AAPBS (Association of Asia-Pacific Business Schools) and a GBSN member (Global Business School Network).  In 2008, this competition was launched globally, becoming Thailand’s first (and only) global intercollegiate startup competition, attracting a record 208 teams representing 83 institutions from 24 countries/regions across 6 continents as first-round participants last year.  Some past entries include teams from AIM – Philippines; Alakhawayn University – Morocco; ALBA Graduate Business School – Greece; Auckland University of Technology – New Zealand; Cambridge Judge Business School, UK; Chinese University of Hong Kong; Cornell University – USA; EMLYON Business School – France; ESSEC – France; Fudan University – China; Griffith University – Australia; IAE Business School – Universidad Austral – Argentina; IE Business School – Spain; Indian School of Business – India; INSEAD – France; Keio University – Japan; Kellogg School of Management – USA; Mannheim Business School – Germany; Nanyang Technological University – Singapore; National University of Singapore – Singapore; Peking University – China; Prasetiya Mulya Business School – Indonesia; Putra Business School – Malaysia; Reykjavík University – Iceland; SP Jain Institute of Management and Research, India; Tsinghua University – China; University of Chicago – USA; WHU – Otto Beisheim School of Management – Germany; etc.  A full list of past entries is archived on our website:


The following teams won HM the King of Thailand’s Award at the ‘SCG Bangkok Business Challenge @ Sasin’ competition in the following years:


2020: AC Biode, University of Cambridge, United Kingdom

2019: BetterLife Monitor, Nanyang Technological University, Singapore

2018: CMA Continuous Glucose Monitoring System, National Chiao Tung University, Taiwan

2017: PDvice, Sasin School of Management, Thailand

2016: Animosa, University of Oregon, USA

2015: UMA BioSeed, Cornell University, USA

2014: Lemna Cropping System, Queensland University of Technology, Australia

2013: Latis Energy, Queensland University of Technology, Australia

2012: Corrosion Solutions, University of Oregon, USA

2011: Siam Organic, Sasin School of Management, Thailand

2010: Indirect Imaging, Rice University, USA

2009: Immeasure, Technical University of Denmark, Denmark

2008: Immutell, Aarhus School of Business, Denmark.


NEST, Prasetiya Mulya Business School, Indonesia; Hygia Sanitation, Sasin School of Management, Thailand; Swachh Toilets, SP Jain Institute of Management and Research, India; H24U Innova, Cambridge Judge Business School, University of Cambridge, UK; Amplify Infra, Indian School of Business, India; and Mycobuild, Nanyang Technological University, Singapore won HRH Princess Maha Chakri Sirindhorn’s Sustainability Award in 2015, 2016, 2017, 2018, 2019, and 2020 respectively.


Setting a new precedent in the standard of global business plan competitions, the objectives of the competition are to encourage scalable new venture creation by instilling entrepreneurial spirit into graduates’ minds and planting the seeds of entrepreneurship and innovation within institutions of higher learning; create commercial value for R&D efforts, especially those originating from university research centers; provide an international platform in which representatives from all programs across the globe compete, learn from each other and foster a stronger network; provide a business matching platform for startups, potential partners and investors; and bring sustainability concerns to a mainstream commercial venture.

For the ‘SCG Bangkok Business Challenge @ Sasin 2021’ competition, student teams from throughout the world are being invited to compete for prizes totaling over USD 49,000 in cash, including the grand winner receiving HM the King of Thailand’s Award and the winner of  HRH Princess Maha Chakri Sirindhorn’s Sustainability Award.


All full-time and part-time students in any disciplines enrolled in the 2020 academic year are eligible to participate.


This is a unique opportunity for your students to challenge themselves against teams of students from many of the best academic programs in the world by entering the ‘SCG Bangkok Business Challenge @ Sasin 2021’ competition, with this prestigious event promising to provide an unforgettable and invaluable transformative action learning experience for all the participants.  We strongly urge your participation and ask that each student team complete and submit an application form with a pitch deck, available on our website: during December 1, 2020 to January 3, 2021.


The Semi-final Round, Sustainability Award Round, Play-off Round Competition, Final Round Competition, and HM the King’s Award announcement will be held online during March 3 – 9, 2021.


SCG Bangkok Business Challenge @ Sasin 2021’ would be glad to provide further details about the competition.  If you require further information, please contact