國立臺灣大學國際企業學系暨研究所

學院成員

個人資料

林俊昇

博士美國馬里蘭大學 Smith商學院企業管理博士

研究室 : 二館 501

電話 : 3366-9732

傳真 :

E-mail : chrislin@ntu.edu.tw

諮詢時段 :

個人網頁 :

相關連結 :

個人資料
學歷 & 課程
獲獎 & 經歷
研討會論文
期刊論文
專書
專書論文
技術報告
其他

主要研究領域

• 數位行銷

• 品牌行銷

• 顧客服務與體驗行銷

• 顧客關係行銷

• 服務品質管理

• 通路行銷

研究領域摘要

以顧客與企業互動為核心之:

1) 數位行銷 (B2C/B2B)
數位服務管理
數位品牌策略
社群媒體行銷
數位溝通策略
數位內容行銷
虛擬社群互動
數位訂閱管理
數位客訴管理

2) 品牌行銷 (B2C/B2B/數位)
品牌形象管理
品牌感受管理
品牌美學
全球品牌策略
員工品牌策略

3) 顧客服務行銷 (B2C/B2B/數位)
顧客體驗行銷
顧客服務管理
顧客關係管理
顧客感受管理
顧客滿意管理
服務品質管理
客訴處理行銷策略
B2B顧客關係管理

4) 通路行銷 (B2C/B2B/數位)
通路虛實整合
通路品牌溝通
通路殿堂策略
數位通路策略
B2B通路關係管理

學歷

• 美國馬里蘭大學 Smith商學院企業管理博士

課程

• 行銷管理 (國企系/國企所/EMBA)

• 全球品牌管理 (國企系/國企所/EMBA)

• 顧客服務管理 (國企系/國企所/EMBA)

• 行銷管理研討五 (博士班)

• 行銷專題研究五 (博士班)

獲獎

2021	臺灣大學管理學院學術研究獎

2020 - 2021

臺灣大學績優教授

2020	臺灣大學管理學院學術研究獎

2019 - 2020

臺灣大學績優教授

2017 - 2022

臺灣大學校傑出教學獎

2017	臺灣大學管理學院學術研究獎

2013 - 2016

臺灣大學校教學優良獎

2013 - 2014

臺灣大學績優教授

2012	臺灣大學管理學院學術研究獎

2012	臺灣大學管理學院英文優良教學獎

2012 - 2013

臺灣大學績優教授

2012	國際期刊Managing Service Quality (SSCI) 最佳論文獎

2012	國際期刊Journal of Service Management (SSCI) 最佳論文獎First Runner-up

2011 - 2012

臺灣大學績優教授

2011	臺灣大學管理學院學術研究獎

2011	臺灣大學管理學院英文優良教學獎

2010	American Marketing Association Service Research Conference 最佳論文獎

2010	臺灣大學校優良教學獎

2008 - 2010

臺灣大學管理學院學術研究獎

2007	臺新金控臺灣大學管理學院陳維昭管理研究學者獎

2007	國際期刊Journal of Service Management (SSCI) 最佳論文獎

2007	Emerald Publishing Literati Awards for Excellence論文獎

美國馬里蘭大學Smith商學院 Krowe Award for Teaching Excellence傑出教學獎

6) 提升台灣企業行銷/品牌/服務競爭力：擔任企業顧問/ Coach/Trainer

經歷

1) 行政及教學：

2022 - Present

臺灣大學全球品牌與行銷研究中心主任

2020 - 2021

臺灣大學行銷執行長

2019 - 2020

臺灣大學副國際事務長

2017 - 2019

臺灣大學國際企業學系暨研究所系主任暨所長

2016	美國 Babson College創新創業教學 Symposium for Entrepreneurship Educators 結業

2013 - 2014

臺灣大學管理學院國際關係暨GMBA副執行長

2012 - 2013

美國馬里蘭大學Smith商學院客座教授

2008 - 2011

臺灣大學國際企業學系暨研究所副系主任暨副所長

2007	美國哈佛大學商學院個案教學Program on Case Method and Participant-Centered Learning 結業

2007	美國哈佛大學商學院個案教學Case Writing and Course Development Program 結業

2) 學術：

2021 - Present

國際期刊Journal of Service Research (SSCI 台大管院行銷領域傑出期刊) 編輯委員Editorial Review Board

2014 - Present

國際期刊Journal of Service Theory and Practice (SSCI 台大管院行銷領域優良期刊) 副總編輯 Associate Editor

2013 - Present

臺大管理論叢 (TSSCI台大管院優良期刊) 行銷領域主編

2005 - Present

臺灣行銷科學學會理事

2008 - Present

國際期刊Journal of Retailing (台大管院行銷領域傑出期刊) Reviewer 論文審查人

2006 - Present

國際期刊Journal of Service Management (台大管院行銷領域優良期刊) Reviewer論文審查人

3) 培養台灣高等教育優質師資與研究人才：

指導博士生 [已培養畢業3人]

林政佑博士國立台南大學助理教授

周恩頤博士國立中央大學助理教授

梁浩怡博士國立台灣科技大學助理教授

指導博士生 [在學培養中4人]

4) 強化台灣企業高管之行銷/品牌/服務力：指導臺大EMBA學生論文(百人以上)

5) 培養台灣企業未來全球行銷與品牌人才：指導國企所碩士生與國企系大學部學生

研討會論文

Jiun-Sheng Chris Lin, Cheng-Yu Lin, and En-Yi Chou (2021), Service Employees as Brand Ambassadors: The Influence of Service Employees’ Branding Behaviors on Brand Outcomes, Academy of Marketing Science World Marketing Congress (AMS WMC), (Online).
Chih-Ying Chu and Jiun-Sheng Chris Lin (2021), Getting Better Services: The Influence of Service Experience Upgrades on Experiential Value and Brand Outcomes, Academy of Marketing Science World Marketing Congress (AMS WMC), (Online).
Jiun-Sheng Chris Lin, Cheng-Yu Lin, and En-Yi Chou (2020), What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention, American Marketing Association Service Research Conference (AMA SERVSIG), (Online).
Jiun-Sheng Chris Lin, Cheng-Yu Lin, and En-Yi Chou (2020), Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter, American Marketing Association Service Research Conference (AMA SERVSIG), (Online).
Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2019), Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior, Academy of Marketing Science World Marketing Congress (AMS WMC), (Edinburgh, Scotland).
Jiun-Sheng Chris Lin, Chih-Ying Chu, and Haw-Yi Liang (2019), What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention”, Academy of Marketing Science World Marketing Congress (AMS WMC), (Edinburgh, Scotland).
Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin, June 2018, The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees, American Marketing Association Service Research Conference (AMA SERVSIG), (Paris, France).
Jiun-Sheng Chris Lin, Chih-Ying Chu, and Haw-Yi Liang, June 2017, Linking Employee and Customer Engagement Behaviors in Service Encounters: The Mediation of Relational Energy and Interaction Quality, Academy of Marketing Science World Marketing Congress (AMS WMC), (Christchurch, New Zealand).
Jiun-Sheng Chris Lin and En-Yi Chou, Cheng-Yu Lin, June 2016, Satisfying Customers through Satisfied Service Employees: Integrating the Emotional Labor and Emotional Contagion Perspectives, American Marketing Association Service Research Conference, (Maastricht, the Netherlands).
Jiun-Sheng Chris Lin, July 2015, The Effects of Self-service Technology Initiatives on Firm Value, Academy of Marketing Science World Marketing Conference, (Bari, Italy).
Jiun-Sheng Chris Lin, and Cheng-Yu Lin, June 2014, The Role of Anticipated Regret in Switching Barrier-Based Customer Retention, American Marketing Association Service Research Conference, (Thessaloniki, Greece).
Jiun-Sheng Chris Lin and Cheng-Yu Lin, En-Yi Chou, June 2013, Service Employees as Brand Champions: The Effect of Service Employees’ Branding Behaviors on Brand Outcomes, 2013 Academy of Marketing Science World Marketing Congress, (Melbourne, Australia).
Jiun-Sheng Chris Lin and Cheng-Yu Lin, June 2012, Modeling Customer-Employee Instant Rapport in the First Encounter, Academy of Marketing Science World Marketing Conference, (Helsinki, Finland).
Jiun-Sheng Chris Lin and En-Yi Chou, June 2012, The Role of Anticipated Regret in Switching Barrier-Based Customer Retention, American Marketing Association Service Research Conference, (Helsinki, Finland).
Jiun-Sheng Chris Lin and Cheng-Yu Lin, July 2011, Do We Click at the First Sight? A Model of Customer-Employee Instant Rapport in the First Service Encounter, Academy of Marketing Science World Marketing Congress, (Reims, France).
Jiun-Sheng Chris Lin and Hsing-Chi Chang, April 2010, Integrating Technology Readiness into Technology Acceptance in the Context of Self-service Technologies, American Marketing Association (AMA) SERVSIG Service Research Conference, (Porto, Portugal) (入圍最佳論文獎).
Jiun-Sheng Chris Lin* and Haw-Yi Liang, June 2010, The Influence of Service Environments on Customer Emotion and Service Outcomes, American Marketing Association (AMS) SERVSIG Service Research Conference, (Porto, Portugal) (獲最佳論文獎).

期刊論文

En-Yi, Chou, Haw-Yi Liang, and Jiun-Sheng Chris Lin*, 2021, “Believe to go the extra mile: The influence of internal CSR initiatives on service employee organizational citizenship behaviors”, Journal of Service Theory and Practice, (SSCI, Impact factor = 3.512) (臺大管理學院行銷領域優良期刊).
Haw-Yi Liang, Chih-Ying Chu, and Jiun-Sheng Chris Lin*, 2020, “Engaging customers with employees in service encounters: Linking employee and customer service engagement behaviors through relational energy and interaction cohesion”, Journal of Service Management, Vol. 31, No. 6, pp. 1071-1105 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
Cheng-Yu Lin and Jiun-Sheng Chris Lin, 2017, “The Influence of Service Employees’ Nonverbal Communication on Customer-Employee Rapport in the Service Encounter”, Journal of Service Management, Vol. 28, No. 1, pp 107-132 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
Jiun-Sheng Chris Lin, Cheng-Yu Lin and En-Yi Chou, 2016, “Service Experience Management in Asia: A Review and Directions for Future Research, NTU Management Review, 26(2), pp 303-352 (TSSCI) (臺大管理學院優良期刊).
Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2012, “Refinement of the Technology Readiness Index Scale: A Replication and Cross-Validation in the Self-service Technology Context”, Journal of Service Management, Vol. 23, No. 1, pp. 34-53 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
Jiun-Sheng Chris Lin and Yun-Chi Chang, 2012, “Retailers’ New Product Acceptance Decisions: Incorporating the Buyer-Supplier Relationship Perspective”, Journal of Business and Industrial Marketing, Vol. 27, No. 2, pp. 89-99 (SSCI, Impact Factor = 3.462) (Industrial Marketing領域前三名期刊，臺大管理學院行銷領域優良期刊).
Jiun-Sheng Chris Lin and Hsing-Chi Chang, 2011, “The Role of Technology Readiness in Self-service Technology Acceptance”, Managing Service Quality, 21(4), pp. 424-444 (SSCI, Impact Factor = 3.512) (臺大管理學院行銷領域優良期刊).
Jiun-Sheng Chris Lin and Cheng-Yu Lin, 2011, “What Makes Service Employees and Customers Smile: Antecedents and Consequences of the Employee’s Affective Delivery in the Service Encounter”, Journal of Service Management, Vol. 22, No. 2, pp. 183-201 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
Jiun-Sheng Chris Lin and Haw-Yi Liang (2011), 2011, “The Influence of Service Environments on Customer Emotion and Service Outcomes”, Managing Service Quality, 21(4), pp. 350-372 (SSCI, Impact Factor = 3.512) (獲2010年American Marketing Association SERVSIG Service Research Conference 最佳論文獎) (獲該期刊年度最佳論文獎), (臺大管理學院行銷領域優良期刊).
Jiun-Sheng Chris Lin and Chia-Chuan Hsieh, 2011, “Modeling Service Friendship and Customer Compliance in High-contact Service Relationships”, Journal of Service Management, Vol. 22, No. 5, 2011, pp. 607-631 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
Jiun-Sheng Chris Lin and Chung-Yueh Wu, 2011, “The Role of Expected Future Use in Relationship Based Service Retention”, Managing Service Quality, 21(5), pp. 535-551 (SSCI, Impact Factor = 3.512) (臺大管理學院行銷領域優良期刊).
Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2011, “Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale”, Journal of Retailing, Vol. 87, No. 2, pp. 194-206 (SSCI, Impact Factor = 5.873) (Marketing總領域前五名期刊，臺大管理學院行銷領域傑出期刊).
Jiun-Sheng Chris Lin and David Chien, 2010, “An Investigation of Supplier-Dealer Relationship Bonds in Industrial Marketing Channels”, Taiwan Journal of Marketing Science, Vol. 6, No. 2, pp. 141-164.
Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2009, “Service Quality Delivery through Self-service Technologies: A Review of Extant Knowledge and Research Agenda”, Taiwan Journal of Marketing Science, Vol. 5, No. 2, 1-34.
Jiun-Sheng Chris Lin and Ching-Rung Chen, 2008, “Determinants of Manufacturers’ Selection of Distributors”, Supply Chain Management, Vol. 13, No. 5, pp. 356-365 (SSCI, Impact Factor = 9.012) (Supply Chain Management領域前三名期刊，臺大校級傑出期刊).
Jiun-Sheng Chris Lin, Woan-Yuh Jang and Kuan-Jiun Chen, 2007, Assessing the Market Valuation of E-service Initiatives, International Journal of Service Industry Management, Vol. 18, No. 3, pp. 224-245 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2007, “The Influence of Technology Readiness on Satisfaction and Behavioral Intentions toward Self-Service Technologies”, Computers in Human Behavior, Vol. 23, No. 3, pp. 1597-1615 (SSCI, Impact Factor = 6.829) (臺大校級優良期刊).
Jiun-Sheng Chris Lin and Hui-Ju Chan, 2006, “Influence Strategies and Promotion Support in Supplier-Retailer Relationships”, Taiwan Journal of Marketing Science, Vol. 2, No. 2, pp. 113-134.
Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2006, The Role of Technology Readiness in Customers’ Perception and Adoption of Self-service Technologies, International Journal of Service Industry Management, Vol. 17, No. 5, pp. 497-517 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊) (獲該期刊年度最佳論文獎).

專書

暫無資料

專書論文

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技術報告

暫無資料

其他

暫無資料

	國立臺灣大學
	國際企業學系暨研究所
	International Business , National Taiwan University