個人資料
黃明蕙
博士 美國威斯康辛大學麥迪遜分校博士
研究室 : 二館 1015
電話 : (02)33661185
傳真 : (02)33661199
諮詢時段 :
個人網頁 :
相關連結 :
主要研究領域
• 人工智慧與行銷
• 電子商務
• 電子行銷
• 資訊科技服務
• 服務行銷
研究領域摘要
學歷
• 美國威斯康辛大學麥迪遜分校博士
課程
• 電子商務
• 行銷管理
獲獎
1. Distinguished Professor, National Taiwan University, 2004-Present

2. Distinguished Research Fellow, Center for Excellence in Service, Robert H. Smith School of Business, University of Maryland, 2011-Present

3. Best Paper Award (runner-up), The Service Science Section of the Institute for Operations Research and the Management Sciences (INFORMS), co-authored with Chekitan S. Dev “Growing the Service Brand,” 2014

4. Distinguished Research Award on management research, Ministry of Science and Technology, Taiwan, 2014-2016

5. Highly Commended Award for the JOURNAL OF SERVICE MANAGEMENT 2013 Robert Johnston awards, the article co-authored with Bart Larivie`re et al. “Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media,” 24(3), 268-293

6. Finalist for the Harold H. Maynard Award, the article co-authored with Roland T. Rust “Optimizing Service Productivity” which appeared in the March 2012 (Vol. 76, No. 2) issue of JOURNAL OF MARKETING

7. E. Sun Academic Award, College of Management, National Taiwan University, 2012

8. Academic Award, Ministry of Education (教育部學術獎), Taiwan, 2012.

9. Best Paper Award (second place), The Service Science Section of the Institute for Operations Research and the Management Sciences (INFORMS), “Optimizing Service Productivity,” 2010

10. Distinguished Research Award on management research, Ministry of Science and Technology, Taiwan, 2003-2005
經歷
  1. Elected Chair-Elect, Service Science Section, INFORMS, 2017
  2. AMA SERVSIG Regional Officer for Asia, American Marketing Association, SERVSIG Board, 2016-Present
  3. AIS Conferences Committee (chaired by Alan Dennis), to support and advise the VP for AIS conferences, including ICIS, AMIS, PACIS, and ECIS, 2016-2019
  4. PACIS Executive Committee Chair, 2016-2019
  5. Junior Faculty Consortium Co-Chair (with Allen S. Lee and Rossi Matti), INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS (ICIS 2018), San Francisco, USA, 2018
  6. AIS Council Member, AIS (Association for Information Systems) Asia Pacific Regional Representative, 2016-2019
  7. ICIS Program Task Force (with Elena Karahanna, Cynthia Beath, Michael Chau, and Cathy Urquhart), AIS, 2016
  8. Doctoral Consortium Faculty Mentor, PACIFIC ASIA CONFERENCE ON INFORMATION SYSTEMS (PACIS 2016), Chiayi, Taiwan, 2016
  9. Advisory Board, Ministry of Education, Taiwan, 2016
  10. Chair, Service Science Section, INFORMS, 2014
  11. Track Co-Chair, Service Marketing Track, AMA Summer Educators’ Conference, San Francisco, USA, 2014
  12. Doctoral Consortium Faculty Mentor, INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS (ICIS 2014), Auckland, New Zealand, 2014
  13. Chair, AIS Senior Scholars & ICIS-Sponsored “Best IS Publications of the Year Awards” committee, 2014
  14. Conference Co-Chair (with A. Parasuraman and Katherine N. Lemon), FRONTIERS IN SERVICE CONFERENCE, Taipei, Taiwan, 2013
  15. Vice-Chair/Chair-Elect, Service Science Section, INFORMS, 2013
  16. Cluster Chair, Service Science Section, INFORMS 2013 Annual Meeting, Minneapolis, Minnesota, USA, 2013
  17. Program Co-Chair (with V. Sambamurthy and Gabe Piccoli), INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS (ICIS 2012), Orlando, Florida, USA, 2012
  18. ICIS Executive Committee, INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS, 2011-2013
  19. Track Co-Chair, E-Business track, INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS (ICIS 2011), Shanghai, China, 2011
  20. Cluster Chair, Service Science Section, INFORMS 2011 Annual Meeting, Charlotte, North Carolina, USA, 2011
  21. Track Chair, mobile and e-commerce track (with Eric T.G. Wang), PACIFIC ASIA CONFERENCE ON INFORMATION SYSTEMS (PACIS 2011), Brisbane, Australia, 2011
  22. Doctoral Consortium Co-Chair (with Eric T.G. Wang), PACIFIC ASIA CONFERENCE ON INFORMATION SYSTEMS (PACIS 2010), Taipei, Taiwan, 2010
  23. Doctoral Consortium Faculty Mentor, PACIFIC ASIA CONFERENCE ON INFORMATION SYSTEMS (PACIS 2009), Hyderabad, India, 2009
  24. Nominating Committee, Association for Information Systems (AIS), 2009
  25. Executive Committee, PACIFIC-ASIA CONFERENCE ON INFORMATION SYSTEMS (PACIS), 2009-2013
  26. Conference Committee, FRONTIERS IN SERVICE CONFERENCE, 2008-2014, 2016
  27. Track Chair, the Customer Relationship Management track, INFORMS International Conference, Hong Kong, 2006
  28. Chair of the Review Committee, Management Research Program, Ministry of Science and Technology, 2006-2008
  29. Track Chair, the Economics of IT track, PACIFIC-ASIA CONFERENCE ON INFORMATION SYSTEMS (PACIS), Bangkok, Thailand, 2005
  30. Chair and Review Committee, Distinguished Research Award, Ministry of Science and Technology, 2004-2009
研討會論文
  1. Huang, Ming-Hui, William Rand, and Roland T. Rust, 2016, Don’t Do It Right, Do It Fast? Speed and Quality of Innovation as an Emergent Process, International Conference on Information Systems (ICIS) 2016, (Dublin, Ireland).
  2. Huang, Ming-Hui, Roland T. Rust, 2016, Service Strategy, Thought Leaders in Service Marketing Strategy Conference 2016, (Paris, France).
  3. Huang, Ming-Hui and Chekitan s. Dev, 2014, Service Branding: What Drives Brand Equity?, 2014 Oxford Reputation Symposium, (Oxford, United Kingdom).
期刊論文
  1. Huang, Ming-Hui and Roland T. Rust, February 2018, Artificial Intelligence in Service, Journal of Service Research, 21(2), 155-172.
  2. Huang, Ming-Hui and Roland T. Rust, January 2017, Technology-Driven Service Strategy, Journal of the Academy of Marketing Science, 45(6), 906-924.
  3. Huang, Ming-Hui, February 2017, Technology in the Frontline: From Dumb to Thinking to Feeling (in Rafaeli, Anat, Daniel Altman, Dwayne D. Gremler, Ming-Hui Huang, Dhruv Grewal, Bala Iyer, A. Parasuraman, and Ko de Ruyter, “The Future of Frontline Research: A Glimpse through the Eyes of, Journal of Service Research, 20(1), 91-99.
  4. Marinova, Detelina, Ko de Ruyter, Ming-Hui Huang, Matthew Meuter, Goutam Challagalla, February 2017, Getting Smart: Learning from Technology Empowered Frontline Interactions, Journal of Service Research, 20(1), 29-42.
  5. Rust, T. Roland and Ming-Hui Huang, June 2014, The Service Revolution and the Transformation of Marketing Science, Marketing Science, 206 - 221.
  6. Huang, Ming-Hui, Roland T. Rust, October 2013, Should Your Business Be Less Productive?, MIT Sloan Management Review.
  7. Huang, Ming-Hui and Roland T. Rust, August 2013, IT-Related Service: A Multidisciplinary Perspective, Journal of Service Research.
  8. Huang,Ming-Hui, Eric T.G. Wang, February 2013, Marketing is from Mars, IT is from Venus: Differing Worldviews and Relationship Management Effectiveness, Decision Sciences.
  9. Rust, T. Rust and Ming-Hui Huang, March 2012, Optimizing Service Productivity, Journal of Marketing, 47 - 66.
  10. Huang, Ming-Hui, Roland T. Rust, January 2011, Sustainability and Consumption, Journal of the Academy of Marketing Science, 40 - 54.
  11. Huang, Ming-Hui,Eric T. G. Wang, Abraham Seidmann, 2008, A Price Mechanism for Knowledge Transfer: An Empirical Test of Competing Theories, Journal of Management Information Systems, 79 - 108.
  12. Huang, Ming-Hui, March 2006, Eliminate the Middleman?, Harvard Business Review, 33 - 37.
  13. Huang, Ming-Hui, 2005, Web Performance Scale, Information & Management, 841 - 852.
  14. Huang, Ming-Hui, 2005, Unequal Pricing in the Information Economy: Implications for Consumer Welfare, Journal of Business Ethics, 305 - 315.
  15. Huang, Ming-Hui, 2003, Modeling Virtual Exploratory and Shopping Dynamics: An Environmental Psychology Approach, Information & Management, 39 - 47.
  16. Huang, Ming-Hui, Shihti Yu, 2000, Gifts in Romantic Relationships: A Survival Analysis, Journal of Consumer Psychology, 179 - 188.
專書
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專書論文
  1. Rust, T. Roland, Ming-Hui Huang, February 2014, Handbook of Service Marketing Research, Edward Elgar Publishing Inc.
  2. Rust, T. Rust, Ming-Hui Huang, February 2014, Service Marketing Research: Emerging Directions, Edward Elgar Publishing Inc, ( Handbook of Service Marketing Research ).
  3. Rust, T. Roland, Ming-Hui Huang, January 2012, Service Marketing: Insights and Directions, Marketing Science Institute (MSI) Fast Forward Monograph.
  4. Huang, Ming-Hui, January 2011, A Journey to Theorize Relationship Marketing, Emory University, ( Legends in Marketing: Shelby D. Hunt ).
技術報告
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其他
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