個人資料
黃俊堯
博士 倫敦商學院 (London Business School) 博士
研究室 : 二館 1107
電話 : 02-33661066
傳真 : 02-23625379
諮詢時段 :
個人網頁 :
相關連結 :
相關連結 :
主要研究領域
• 行銷數量模型
• 顧客群分析
• 銷售預測
• 網路瀏覽行為分析
研究領域摘要
暫無資料
學歷
• 倫敦商學院 (London Business School) 博士
課程
• 網路行銷
• 新產品開發與行銷
• 行銷管理
• 電子商務
獲獎
2011 管理學院現職暨新聘績優教研人員。
2010 管理學院現職暨新聘績優教研人員。
2008 國科會吳大猷先生紀念獎。
2007 台新金控‧臺灣大學管理學院管理研究學者獎。
2007 國科會優秀年輕學者計畫補助。
經歷
經歷
2012- 台灣大學工商管理學系教授
2007-2012 台灣大學工商管理學系副教授
2006-2007 台灣大學工商管理學系助理教授
2004-2006 清華大學科技管理研究所助理教授
2002-2004 元智大學企業管理學系助理教授

服務
Member of the Global Academic Panel, Google Online Marketing Challenge (2009~2013).
研討會論文
  1. Huang, Chun-Yao, 2013, Predicting the Co-evolution of Digital Content and Its Consumer Generated Reviews , 2013 INFORMS Marketing Science Conference , July , (Istanbul)
  2. Huang, Chun-Yao, 2010, An Investigation into the Reliability of Customer Prioritization , 2010 Informs Marketing Science Conference , June , (Cologne,Germany)
  3. Huang, Chun-Yao, Po-Chien Li, Hua-Ning Chen, 2009, Proposing a New Approach to the Study of Micro Spatial Behaviors in the Retailing Context , 2009 World Marketing Congress , December , (_)
  4. Huang, Chun-Yao, 2007, A Study on Biases in Self-reported Behavioral Frequency , 2007 Informs Marketing Science Conference, , January , (Singapore,)
  5. Huang, Chun-Yao, 2006, An Empirical Comparison of Models for Customer Base Analysis , Informs Marketing Science Conference , January , (Pittsburgh,)
  6. Huang, Chun-Yao,, 2005, Online Behavioral Loyalty: Modeling from the Macro Perspective , Informs Marketing Science Conference , June , (Atlanta,)
  7. Huang, Chun-Yao and Ja-Shen Chen, 2004, Segmentation and Customer Equity: A Decision Support System , Taiwan Institute of Marketing Science Annual Conference , December , (_)
  8. Huang, Chun-Yao, Russell K.H. Chiang, and Ja-Shen Chen, 2003, The Study of Maximizing Customer Equity by Segmentation: A Modified K-Means Approach , The Third International Conference on Electronic Business , December , (Singapore)
  9. Huang, Chun-Yao, Ming-Huei Chen, and Yuan-Chieh Chang, 2003, Music File Sharing in Intellectual Property Right Controversy: A Research Proposal from the Consumer , 2003 International Forum on Intellectual Capital in Taiwan , November , (Taipei,Taiwan)
  10. 黃俊堯, 2003, 數位環境中消費者音樂檔案分享行為以及廠商對策初探 , 2003電子商務與數位生活研討會 , December , (_)
  11. Huang, Chun-Yao and Bruce G.S. Hardie, 2000, Come Often and Stay Longer, Please: Modeling a Web Site’s Stickiness , in the Proceedings of 2000 International Conference of the Theories and Practices of Electronic Commerce , October , (Taipei,Taiwan)
期刊論文
  1. Chen, Hua-Ning and Chun-Yao Huang, 2013, An Investigation into Online Reviewers’ Behavior , European Journal of Marketing , Vol.47 , No.10 , 1758 - 1773
  2. Huang, Chun-Yao, 2012, To Model, or Not to Model: Forecasting for Customer Prioritization , International Journal of Forecasting , Vol.28 , No.2 , 497 - 506
  3. Huang, Chun-Yao, 2012, Excess Loyalty in Online Retailing , International Journal of Electronic Commerce , Vol.16 , 115 - 134
  4. Yen, Hsiuju, Hsuan-Yu Hsu, and Chun-Yao Huang, 2011, Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption , International Journal of Electronic Commerce , Vol.15 , 89 - 120
  5. Huang, Chun-Yao, 2011, Rethinking Leapfrogging in the End-user Telecom Market , Technological Forecasting & Social Change , Vol.78 , 703 - 712
  6. Huang, Chun-Yao and Hua-Ning Chen, 2010, Global Digital Divide: A Dynamic Analysis Based on the Bass Model , Journal of Public Policy & Marketing , Vol.29 , 248 - 264
  7. Shen, Yung-Cheng, Chun-Yao Huang, Chia-Hsien Chu, and Hui-Chun Liao, 2010, Virtual Community Loyalty: An Interpersonal-Interaction Perspective , International Journal of Electronic Commerce , Vol.15 , 49 - 74
  8. I-Ping Chiang, Chun-Yao Huang, Chien-Wen Huang, 2009, Characterizing Web Users’ Degree of Web 2.0-ness , Journal of the American Society for Information Science and Technology , Vol.60 , No.7 , 1349 - 1357
  9. Chun-Yao Huang, Shin-Shin Chang, 2009, Commonality of Web Site Visiting Among Countries , Journal of the American Society for Information Science and Technology , Vol.60 , No.6 , 1168 - 1177
  10. Chiang, I-Ping, Chun-Yao Huang, and Chien-Wen Huang, 2009, Traffic Metrics and Web 2.0-ness , Online Information Review , Vol.34 , 115 - 126
  11. Smith, N. Craig, Sally S. Simpson, and Chun-Yao Huang, 2007, Why Managers Fail to Do the Right Thing: An Empirical Study of Unethical & Illegal Conduct , Business Ethics Quarterly , Vol.17 , 633 - 667 , [Reported by Yu, Larry (2007), Do Stronger Laws Prevent Corporate Crime? Sloan Management Review, 48 (3), 6-7]
  12. Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Characterizing Web Users’ Online Information Behavior , Journal of the American Society for Information Science and Technology , Vol.58 , 1988 - 1997
  13. Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Concentration of Web Users’ Online Information Behaviour , Information Research , Vol.12
  14. Huang, Chun-Yao, Yong-Zheng Shen, Hong-Xiang Lin, and Shin-Shin Chang,, 2007, "Bloggers’ Motivations and Behaviors: A Model", , Journal of Advertising Research , Vol.47 , No.4 , 472 - 484
  15. Huang, Chun-Yao and Chen-Shun Lin, 2006, Modeling the Audience’s Banner Ad Exposure for Internet Advertising Planning , Journal of Advertising , Vol.35 , 123 - 136
  16. Chun-Yao Huang, 2005, File Sharing as a Form of Music Consumption , International Journal of Electronic Commerce , Vol.9 , No.4 , 37 - 55
  17. Peter S. Fader, Bruce G. S. Hardie, Chun-Yao Huang, 2004, A Dynamic Change Point Model for New Product Sales Forecasting , Marketing Science , Vol.23 , No.1 , 50 - 65
專書
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專書論文
  1. 黃俊堯, 2016, 明天的遊戲規則:運用數位槓桿,迎向市場新局 , 先覺出版社
  2. 黃俊堯, 2015, 看懂,然後知輕重:「互聯網+」的10堂必修課 , 先覺出版社。
  3. 黄俊尧, 2015, 互联网+:创新2.0下的经济新格局 , 北京联合出版公司
技術報告
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其他
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