個人資料
練乃華
博士 美國康乃爾大學企業管理博士
研究室 : 二館 411
電話 : 02-33661056
傳真 : 02-23695882
E-mail : jlien@ntu.edu.tw
諮詢時段 :
個人網頁 :
相關連結 :
相關連結 :
主要研究領域
• 產品記憶
• 購買決策
• 廣告溝通過程
• 消費者訊息處理
研究領域摘要
暫無資料
學歷
• 美國康乃爾大學企業管理博士
課程
• 推廣策略
• 廣告與促銷
• 消費者專題研討
• 服務業行銷
• 廣告專題研討
獲獎
獲國科會八十八學年度甲種研究獎助,代表作:Memory-Based Judgments The Effects of Information Typicality and Processing Ability。
經歷
1990~1993年間曾任職於中國國際商業銀行
研討會論文
  1. Chien-Wei Chen, Nai-Hwa Lien, 2014, Launch tactics and product cannibalization in high technology markets , 2014 Global Marketing Conference , August
  2. Lien, Nai-Hwa, Chien-Wei Chen, Yu-Hsin Chung, and Hsui-Fen Chien, 2011, The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions , paper presented at the 18th International Conference on Retailing and Consumer Services Science , December , (_)
  3. Chen, Chien-Wei and Nai-Hwa Lien, 2010, A Resource-Based View of Marketing Communications for International Product Launch , paper presented at the International Conference on Business and Information , December , (Kitakyushu,Japan)
  4. Lien, Nai-Hwa and Yi-Ling Chen, 2010, The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition , paper presented at the 2010 INFORM Marketing Science Conference , December , (Colonge,Germany) , Lien, Nai-Hwa and Yi-Ling Chen (2010), “The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition,” paper presented at the 2010 INFORM Marketing Science Conference, Colonge, Germany, June 2010.
  5. Kao, Shu-Luan, Nai-Hwa Lien, and Jerome Chih-Lung Chou, 2009, The Mediating Effect of Membership Custoomers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club , paper presented at the 14th Asia Pacific Management Conference, Surabaya, Indonesia, November 2009 , December , (Surabaya, Indonesi)
  6. 高淑鑾,練乃華, 2009, 會員制關係行銷策略對關係績效之影響:心理態度之中介效果 , 2009行銷學術研討會,98年11月,國立台北大學三峽校區 , December , (台北)
  7. Chou, Hsuan-Yi and Nai-Hwa Lien, 2009, The Moderating Effects of Candidate Characteristics on Negative Political Advertisement , paper presented at the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China, May 2009 , December , (Beijing,China)
  8. Kao, Shu-Luan, Nai-Hwa Lien, and Jerome Chih-Lung Chou, 2009, The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club , paper presented at the 14th Asia Pacific Management Conference , December , (Surabaya, Indonesi)
  9. 李俊賢、徐木蘭、練乃華, 2008, "Does Firm’s Location Institutionalize Benefit Plans Implementation? Empirical study on Taiwanese Manufacturing Industry", , 工研院創新與科技管理研討會 , January
  10. 陳怡伶,練乃華, 2008, 故事廣告效果之研究 , 2008臺灣大學商學研究所校友學術研討會,97年4月,國立臺灣大學商學研究所。 , December , (Taipei)
  11. Chou, Hsuan-Yi and Nai-Hwa Lien, 2008, Antecedents and Attitudinal Effects of Thought Confidence , paper presented at the 2008 Society for Consumer Psychology Conference, New Orleans, LA, U.S.A., February 2008. , December , (New Orleans, LA, U.S.A.)
  12. Lien, Nai-Hwa, Chien-Wei Chen, and Grace Lo, 2007, Frequency Program Requirements and Consumers’ Reward Preferences , paper presented at the American Psychological Association 115th Annual Convention, San Francisco, CA, U.S.A., August 2007. , December , (_)
  13. Chou, Hsuan-Yi and Nai-Hwa Lien, 2007, Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads , paper presented at the International Conference on Business and Information, Tokyo, Japan, July 2007 , December , (_)
  14. Lien, Nai-Hwa and Shih-Yin Fann, 2006, The Influence of Webmosphere on Shopping Values and Impulstive Buying Intention , paper presented at the 2006 INFORM Marketing Science Conference, Pittsburgh, PA, U.S.A., June 2006 , December , (Pittsburgh, PA, U.S.A.)
  15. 高淑鑾、練乃華, 2005, ,「關係結合方式對忠誠度影響效果之研究」, , 2005第三屆流通與全球運籌研討會論文集, , January
  16. 練乃華,高淑鑾, 2003, 顧客的滿意度與依賴關係對企業的信任-承諾的影響 , 第一屆全國當代行銷研討會論文集 , December , (Taipei)
  17. 練乃華,留淑芳, 2003, 網路口耳相傳說服效果影響之研究 , 第二屆服務業行銷暨管理學術研討會論文集 , December , (_)
期刊論文
  1. 林正士,周軒逸,練乃華, 2012, 產品來源國聯想與廣告內容不一致之廣告效果 , 管理與系統 , ( TSSCI )
  2. Nai-Hwa Lien, Hsuan-Yi Chou, Chia-Hsin Chang, 2012, Advertising effectivness and the match-up hypothesis: Examining spokesperson sex, attractiveness type, and product image , Journal of Current Issues and Research in Advertising , ( ABI )
  3. Hsuan-Yi Chou, Nai-Hwa Lien, 2012, The effects of incentive types and appeal regulatory framing in travel advertising , Service Industries Journal , Vol.32 , No.5 , ( SSCI )
  4. Chou, Hsuan-Yi and Nai-Hwa Lien, 2012, The Effects of Incentive Types and Appeal Regulatory Framing in Travel Advertising , Service Industries Journal , Vol.32 , IF=1.071 , ( SSCI )
  5. Lien, Nai-Hwa, Husan-Yi Chou, and Chia-Hsin Chang, 2012, Advertising Effectiveness and the Match-up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image , Journal of Current Issues and Research in Advertising , Vol.34 , ABI/INFORMS
  6. Nai-Hwa Lien, Yi-Ling Chen, 2012, Narrative Ads: Argument Strength and Story Format Effects , Journal of Business Research , ( SSCI )
  7. Hsuan-Yi Chou, Nai-Hwa Lien, Kuan-Yu Liang, 2011, The Antecedents and Belief-Polarized Effects of Thought Confidence , Journal of Psychology , Vol.145 , No.5 , 481 - 506 , ( SSCI )
  8. Hsuan-Yi Chou, Nai-Hwa Lien, 2011, What does a negeative political ad really say? The effects of different content dimensions , Journal of Marketing Communications , Vol.17 , No.4 , 281 - 295 , ( ABI )
  9. 周軒逸,陳怡伶,練乃華, 2011, 部落格迴響一致性對讀者態度之影響 , 管理評論 , Vol.30 , No.1 , 41 - 57 , ( TSSCI )
  10. 周軒逸,練乃華, 2011, 當簡訊遇上前導:品牌熟悉度、互動性、個人化、誘因之好奇效果 , 台大管理論叢 , ( TSSCI )
  11. Chou, Hsuan-Yi and Nai-Hwa Lien, 2011, What Does a Negative Political Ad Really Say? The Effects of Different Content Dimensions , Journal of Marketing Communications , Vol.17 , 281 - 295
  12. 周軒逸,陳怡伶,練乃華, 2010, 你今天blog了嗎:部落格電影口碑之信任效果研究 , 電子商務學報 , Vol.12 , No.4 , 661 - 692 , ( TSSCI )
  13. Hsuan-Yi Chou, Nai-Hwa Lien, 2010, How do candidate poll ranking and election status affect the effects of negative political advertising? , International Journal of Advertising , Vol.29 , No.5 , 815 - 834 , ( SSCI )
  14. 周軒逸,練乃華, 2010, 又愛又怕的夢幻市場─同性戀廣告效果之研究 , 中山管理評論 , Vol.18 , No.3 , 769 - 804 , ( TSSCI )
  15. Hsuan-Yi Chou, Nai-Hwaw Lien, 2010, Adveritisng effects of songs’ nostalgia and lyrics’ relevance , Asia Pacific Journal of Marketing and Logistics , Vol.22 , No.3 , 314 - 329 , ( ABI )
  16. 周軒逸, 練乃華, 2010, 時間距離對負面競選廣告效果之影響 , 臺灣民主季刊 , Vol.7 , No.2 , 33 - 76 , ( TSSCI )
  17. 周軒逸,練乃華, 2010, 旅遊廣告圖文比例的廣告效果研究:時間和空間距離之干擾 , 戶外遊憩研究 , Vol.18 , No.3 , 27 - 52 , ( TSSCI )
  18. Chou, Hsuan-Yi and Nai-Hwa Lien, 2010, How do Candidate Poll Ranking and Election Status Affect the Effects of Negative Political Advertising , International Journal of Advertising , Vol.29 , 815 - 834 , [SSCI, 2010 IF=1.508 , ( SSCI )
  19. Chou, Husan-Yi and Nai-Hwa Lien, 2010, Advertising Effects of Songs’ Nostalgia and Lyrics’ Relevance , Asia Pacific Journal of Marketing and Logistics , Vol.22 , 314 - 329
  20. 周軒逸,陳怡伶,練乃華, 2009, 你今天blog 了嗎:部落格電影口碑之信任效果研究 , 電子商務學報 , [TSSCI 期刊] , ( TSSCI )
  21. 周軒逸,練乃華, 2009, 又愛又怕的夢幻市場同性戀廣告效果之研究 , 中山管理評論 , [TSSCI 期刊] , ( TSSCI )
  22. 周軒逸、練乃華, 2008, 現任者聲譽對負面競選廣告效果之影響 , 政治科學論叢 , Vol.38 , 113 - 154 , ( TSSCI )
  23. Nai-Hwa Lien, Shu-Luan Kao, 2008, The Effects of Service Quality Dimensions on Customer Satisfaction Across Different Service Types: Alternative Differentiation as a Moderator , Advances in Consumer Research , Vol.35 , 522 - 526 , ( SSCI )
  24. Lee, Chun-Hsien, Mu-Lan Hsu, and Nai-Hwa Lien, 2006, The Impacts of Benefits Plan on Employee Turnover: A Firm Level Analysis Approach on Taiwanese Manufacturing Industry , International Journal of Human Resource Management , Vol.17 , No.11 , 1951 - 1975 , ( SSCI )
  25. 彭縱仁、練乃華, 2005, 廣告音樂在不同涉入型態下之效果與影響機制 , 管理學報 , Vol.22 , No.4 , 415 - 428 , ( TSSCI )
  26. 練乃華、高淑鑾, 2005, 服務業顧客知覺關係狀態與未來關係發展之研究 , 管理評論 , Vol.24 , No.4 , 127 - 143 , ( TSSCI )
  27. 練乃華、蘇文達、曾杏如, 2005, 個人因素在幽默廣告勸服途徑中之角色研究 , 行銷科學學報 , Vol.1 , No.1 , 23 - 41
  28. 練乃華、留淑芳, 2003, 廣告圖片效果中介模式之研究 , 管理評論 , Vol.22 , No.4 , 35 - 55 , ( TSSCI )
  29. 練乃華、留淑芳, 2003, 口耳相傳訊息之傳播及對消費者購買行為之影響:文獻回顧與評論 , 中山管理評論 , Vol.11 , No.2 , 283 - 307 , ( TSSCI )
  30. 郭瑞祥,蔣明晃,劉婉儀,劉基全, 2002, 供應鏈供需協調機制與決策支援模式 , 台大管理論叢
  31. Lien, Nai-Hwa, 2001, Elaboration Likelihood Model in Consumer Research: A Review , Proceedings of the National Science Council Part C: Humanities and Social Sciences , Vol.11 , 301 - 310 , ( TSSCI )
  32. Lien, Nai-Hwa, 2001, Gender Difference in Persuasibility: The Moderating Role of Product Type and Endorser Expertise, , Sun Yat-Sen Management Review , Vol.9 , ( TSSCI )
  33. Lien, Nai-Hwa and Douglas M. Stayman, 1998, Memory-Based Judgments: The Role of Information Typicality and Processing Ability, , Asia-Pacific Advances in Consumer Research , Vol.3 , 94 - 99
  34. Lien, Nai-Hwa and Douglas M. Stayman, 1996, Self-Referencing, Persuasion, and the Role of Affect, , in Advances in Consumer Research , Vol.24 , 73 - 74
專書
暫無資料
專書論文
  1. Lien, Nai-Hwa, 1998, Memory-Based Judgments: The Effects of Informational Typicality and Processing Ability , doctoral dissertation, Cornell University
技術報告
暫無資料
其他
暫無資料