個人資料
黃恆獎
博士 美國密西根大學企業管理博士
研究室 : 二館 806
電話 : 3366-4966
傳真 : 2365-6590
E-mail : huang@ntu.edu.tw
諮詢時段 :
個人網頁 :
相關連結 :
相關連結 :
主要研究領域
• 國際企業管理
• 國際行銷
• 行銷研究與計量模型
• 消費者行為
研究領域摘要
暫無資料
學歷
• 美國密西根大學企業管理博士
課程
• 行銷管理
• 行銷研究
• 行銷管理研討
• 大陸產業經濟分析
• 行銷計量模式
獲獎
暫無資料
經歷
1997-Current, Professor at Department of Business Administration, NTU 1992-1997, Associate Professor at Department of Business Administration, NTU 1986-1988, Officer at the Bureau of Foreign Trade, MOEA
研討會論文
  1. Shih-Ju Wang, Heng-Chiang Huang, 2012, Film Critics and Consumer Word of Mouth for Movies: Valence and Variation Effects , Business & Economics Society International (B&ESI) 2012 Conference , July , (Salzburg)
  2. Shih-Ju Wang, Heng-Chiang Huang, 2012, Social Relationship and Innovation Performance: The Case of Motion Picture Projects , Business & Economics Society International (B&ESI) 2012 Conference , July , (Salzburg)
  3. 王仕茹, 黃恆獎, 2011, 動態社會關係與產品創新績效:電影專案的網路記憶效果 , 2011管理理論與實務國際研討會 , November
  4. Hsiu Ying Huang, Heng-Chiang Huang, 2011, Expanding The Scope of ‘Country-Labeling’ Strategy- Concept of Country-of-Consumption , Academy of International Business 2011 Annual Conference , June , (Nagoya)
  5. Chia-Wen Chang, Heng-Chiang Huang, 2010, Brand Community and Value Creation , American Marketing Association Summer Marketing Educators’ Conference , August , (Boston)
  6. Chiu-Ping Hsu, Yi-Fang Chiang, Heng-Chiang Huang, 2010, How Virtual Experience-Driven Community Identification Leads to Trust and Engagement: Evidence from Online Game Community , American Marketing Association Summer Marketing Educators’ Conference , August , (Boston)
  7. Wen-Kuo Chen, Hengchiang Huang, Seng-Cho T. Chou, 2010, Intention to Expand Usage and Recommend Mobile Data Services , IADIS Multi Conference on Computer Science and Information Systems , July , (Freiburg)
  8. Chiang, Yi-Fang, Chiu-Ping Hsu and Hengchiang Huang, 2009, How Value-induced Community Identification Nurtures Engagement and Recommendation in Online Games , American Marketing Association Summer Marketing Educators’ Conference , August , (Chicago)
  9. Tsai, Hsien-Tung, Heng-Chiang Huang and Wen-Kuo Chen, 2009, Antecedents and Consequences of Brand Community Participation , Academy of Marketing Science Annual Conference , May , (Baltimore Maryland)
  10. Wang, Huimei & Huang, Hengchiang, 2000, Asset Specificity and Value- Creation: Small Suppliers’ Perspectives in the Personal Computer Industry , The 2000 International Conference in Management Sciences , August
  11. Huang, H. C. and H. Wang, 2000, Synergistic Specificity and Competence Building in International Outsourcing Partnerships: A Supplier’s Perspective , The 2nd Asia Academy of Management Conference , August
  12. Huang, Hengchiang, 1999, Outsourcing Decisions and the Costs of Organization: Make, Buy or Form Networks? , The Seventh International Conference on Multinational Enterprises , August
  13. 黃恆獎、洪茂盛, 1999, 資訊科技對跨國合資企業控制與績效的影響:台灣製造業的實證 , 1999科技管理學會年會暨論文研討會 , August
  14. 趙義隆、黃恆獎、陳家誠, 1999, 運動贊助活動之知覺空間定位:在台外商之實證 , 第一屆台灣管理學術國際研討會 , August
  15. 黃恆獎、陳瑞文, 1998, 出口製造業同業公會之形成:交易成本理論之實證 , 1998科技管理學會年會暨論文研討會 , August
  16. Huang, Hengchiang, 1997, Advertising Agency-Client Relations in Taiwan: An Analysis of Event Histories , American Marketing Association 1997 Summer Marketing Educators’ Conference , August
  17. 黃恆獎、趙義隆、盧信昌, 1997, 服務品質、顧客滿意與廠商競合行為:我國民航事業開放自由競爭之實證 , 第三屆服務管理研討會 , August
  18. 王仕茹、黃恆獎, 1997, 國家競爭力衡量指標之跨期分析 , 第一屆國際企業管理學術研討會 , August
  19. 黃恆獎、王美惠, 1997, 組織文化之濡化與組織效能:台灣企業購併案之分析 , 97華夏文化與現代管理國際學術研討會 , August
  20. Huang, Hengchiang, 1997, Anti-dumping Petitions and Litigation Options , 5th Annual Conference on Global Business Environment and Strategy , August
  21. Huang, H. C, 1996, A Re-examination of Entry Mode Strategies for Small Firms from NICs: Are We Eclectic Enough? , Academy of International Business, South East Asia Regional Chapter , August
  22. Huang, Hengchiang, 1996, Critical Success Factors and Their Dynamics: The Experiences of Taiwan’s Exporting Industries , Academy of International Business , August
  23. Huang, Hengchiang, 1996, Entry Mode Strategies for Small- and Medium-sized Firms: The Eclectic Paradigm Revisited , 1996 International Conference on Comparative Management , August
  24. Huang, Hengchiang, 1996, Entry Mode Strategies for Small Firms from NICs: A Test of Organizational and Networking Moderators , Academy of International Business,United States North East Regional Chapter , August
  25. 李吉仁、陳振祥、黃恆獎, 1996, 國際分工與廠商策略選擇 ─ ODM的策略架構 , 第五屆產業管理研討會 , August
  26. 黃恆獎、蕭廣中, 1994, 綠色行銷與消費者購買行為之結構性分析 , 第五屆環境決策與管理研討會 , August
  27. 黃恆獎, 1994, 顧客滿意導向之現代化零售通路 ─ 著作物之實證 , 第一屆全國零售通路現代化研討會 , August
期刊論文
  1. Chou, Anthony En-Yi, Cheng-Yu Lin and Heng-Chiang Huang, 2016, Fairness and Devotion Go Far: Integrating Online Justice and Value Co-creation in Virtual Communities , International Journal of Information Management , (SSCI impact factor=1.550, ranked 21/85 in Information Science & Library Science) , ( SSCI )
  2. Wang, Shih-Ju, Heng-Chiang Huang and Carolyn Yun-Shiuan Yang, 2016, To Say or not to Say? The Mediating Role of Psychological Safety and Self-efficacy in the Influence of Social Capital on Users’ Knowledge Sharing Behavior in Social Network Sites , 臺大管理論叢 , (即將刊出) , ( TSSCI )
  3. Wang, Shih-Ju, Chiu-Ping Hsu, Heng-Chiang Huang and Chia-Lin Chen, 2015, How Readers’ Perceived Self-congruity and Functional Congruity Affect Bloggers’ Informational Influence: Perceived Interactivity as a Moderator , Online Information Review , Vol.39 , No.4 , 537 - 555 , (SSCI impact factor=0.918, ranked 34/85 in Information Science & Library Science) , ( SSCI )
  4. Hsu, Chiu-Ping, Chi-Yun Chiang, Chia-Wen Chang, Heng-Chiang Huang and Chia-Chen Chen, 2015, Enhancing the Commitment of Nurses to the Organization by Means of Trust and Monetary Reward , Journal of Nursing Management , Vol.23 , No.5 , 567 - 576 , (SSCI impact factor=1.454, ranked 17/104 in Nursing -Social Science) , ( SSCI )
  5. Hsu, Chiu-ping, Heng-Chiang Huang, Chih-Huei Ko and Shih-Ju Wang, 2013, Basing Bloggers’ Power on Readers’ Satisfaction and Loyalty , Online Information Review , Vol.38 , No.1 , 78 - 94 , (SSCI impact factor=0.939) , ( SSCI )
  6. Wen-Kuo Chen, Heng-Chiang Huang, Seng-Cho T. Chou, 2012, Understanding What Determines Consumers’ Expanded Use of Mobile Videophones , Behaviour & Information Technology , Vol.31 , No.10 , 953 - 967 , (SCI impact factor=0.835) , ( SCI )
  7. Chang, Chia-Wen, Heng-Chiang Huang, Chi-Yun Chiang, Chiu-Ping Hsu and Chia-Chen Chang, 2012, Social Capital and Knowledge Sharing: Effects on Patient Safety , Journal of Advanced Nursing , Vol.68 , No.8 , 1793 - 1803 , (SSCI impact factor=1.527, ranked 14/104 in Nursing -Social Science) , ( SSCI )
  8. 吳壽進, 方文昌, 黃恆獎, 2012, 虛擬社群成員識別匿名性、群體規範與社群投入之研究:外在自我覺察與社群認同之中介效果 , 資訊管理學報 , Vol.19 , No.2 , 315 - 347 , ( TSSCI )
  9. Hsu, Chiu-Ping, Yi-Fang Chiang and Heng-Chiang Huang, 2012, How Experience-Driven Community Identification Generates Trust and Engagement , Online Information Review , Vol.36 , No.1 , 72 - 88 , (SSCI impact factor=0.939) , ( SSCI )
  10. Lin, Hsin-Mei, Heng-Chiang Huang, Chih-Pin Lin and Wen-Chung Hsu, 2012, How to Manage Strategic Alliances in OEM-Based Industrial Clusters: Network Embeddedness and Formal Governance Mechanisms , Industrial Marketing Management , Vol.41 , No.3 , 449 - 459 , (SSCI impact factor=1.694) , ( SSCI )
  11. Tsai, Hsien-Tung, Heng-Chiang Huang, and Ya-Ling Chiu, 2012, Brand Community Participation in Taiwan: Examining the Roles of Individual-, Group-, and Relationship-level Antecedents , Journal of Business Research , Vol.65 , No.5 , 676 - 684 , (SSCI impact factor=1.773) , ( SSCI )
  12. Hsu, Chiu-Ping, Chia-Wen Chang, Heng-Chiang Huang, and Chi-Yun Chiang, 2011, The Relationships Among Social Capital, Organizational Commitment and Customer-Oriented Prosocial Behavior of Hospital Nurses , Journal of Clinical Nursing , Vol.20 , No.9 , 1383 - 1392 , (SSCI/SCI impact factor=1.316, ranked 21/104 in Nursing -Social Science) , ( SCI SSCI )
  13. Lin, Hsin-Mei, Chih-Pin Lin and Heng-Chiang Huang, 2011, Embedding Strategic Alliances in Networks to Govern Transaction Hazards: Evidence from an Emerging Economy , Asian Business & Management , Vol.10 , 183 - 208 , (SSCI impact factor=0.174) , ( SSCI )
  14. Chia-Wen Chang, Heng-Chiang Huang, Chi-Yun Chiang, Chiu-Ping Hsu and Chia-Chen Chang, 2011, Social Capital and Knowledge Sharing: Effects on Patient Safety , Journal of Advanced Nursing , ( SCI )
  15. Wen-Kuo Chen, Heng-Chiang Huang and Seng-Cho T. Chou, 2011, Understanding What Determines Consumers’ Expanded Use of Mobile Videophones , Behaviour & Information Technology , ( SCI )
  16. Hsien-Tung Tsai, Heng-Chiang Huang, Ya-Ling Chiu, 2011, Brand Community Participation: Examining the Roles of Individual-, Group-, and Relationship-level Antecedents , Journal of Business Research , ( SCI SSCI )
  17. Chiu-Ping Hsu, Heng-Chiang Huang, Yi-Fang Chiang, 2011, Experience-Driven Community Identification Generates Trust and Engagement , Online Information Review , ( SCI SSCI )
  18. Lin, Hsin-Mei, Heng-Chiang Huang, and Sheng-Ya Tseng, 2010, Influences of Inter-organizational Relationships in Technology Diffusion: The Network Perspective , World Review of Science, Technology and Sustainable Development , Vol.8 , No.1 , 62 - 80 , (ABI/INFORM)
  19. Chen, Tsung-Tai, Kuo-Piao Chung, Heng-Chiang Huang, Lao-Nga Man & Mei-Shu Lai, 2010, Using Discrete Choice Experiment to Elicit Physicians Preferences for the Report Card Design of Diabetes Care in Taiwan: A Pilot Study , Journal of Evaluation in Clinical Practice , Vol.16 , No.1 , 14 - 20 , (SCI impact factor=1.508, ranked 48/83 in Health Care Sciences & Services) , ( SCI )
  20. 劉雪同,李宛津,黃恆獎, 2009, 探討大學生家庭功能、社會訊息處理與憂鬱之關係(Relationships Among Family Functioning, Social Information Processing, and Depression in College Students) , 輔仁醫學期刊 , Vol.7 , No.3 , 113 - 130
  21. Tsai, Hsien-Tung and Heng-Chiang Huang, 2009, Online Consumer Loyalty: Why E-tailers Should Seek a High-Profile Leadership Position , Computers in Human Behavior , Vol.25 , No.6 , 1231 - 1240 , (SSCI impact factor=1.677) , ( SSCI )
  22. Liu, Hsiu-Wen,Hengchiang Huang, Yu-Li Lin, 2009, Asymmetric Effect of Distribution Intensity on Marketing Performance: The Moderating Role of Brand Awareness , Asia Pacific Management Review , Vol.14 , No.3 , 251 - 262 , ( TSSCI )
  23. 顏怡音, 薛富井, 黃恆獎, 鍾開欽, 2009, 產業群聚與企業經營績效的實證研究與分析:以臺灣資訊電子產業赴大陸投資為例 , 管理與系統 , Vol.16 , No.3 , 373 - 396 , ( TSSCI )
  24. Huang, Hengchiang and Chia-Wen Chang, 2008, Embedded Ties and the Acquisition of Competitive Advantage , Journal of Intellectual Capital , Vol.9 , No.1 , 105 - 121 , (ABI/INFORM)
  25. Huang Hengchiang and Chia-Wen Chang, 2007, Building Brand Community: A Study of VW’s Club , 臺灣企業績效學刊 , Vol.1 , No.1 , 1 - 26 , (Leading Article)
  26. Chang, Chia-Wen and Hengchiang Huang, 2007, Determinants of Incremental Innovation: A Process View Incorporating Theories of Transaction Cost, Social Exchange and Embeddedness , 臺大管理論叢 , Vol.18 , No.1 , 81 - 116 , ( TSSCI )
  27. Tsai, Hsien-Tung and Heng-Chiang Huang, 2007, Determinants of E-Repurchase Intentions: An Integrative Model of Quadruple Retention Drivers , Information & Management , Vol.44 , No.3 , 231 - 239 , (SSCI impact factor=2.282) (Leading Article) , ( SSCI )
  28. Huang, Hengchiang and Hsin-Mei Lin, 2006, Collaborate or Do It Alone? Trade of Strategic Resources, Interorganizational Embeddedness, and Value Creation: A theoretical perspective , International Journal of Management , Vol.23 , No.3 , Sept (NSC- 92-2416-H-260-018)(ABI)
  29. 蔡顯童(Hsien-Tung Tsai);黃恆獎(Heng-Chiang Huang), 2006, Understanding the Antecedents of Repurchase Intentions , 台灣管理學刊 , Vol.6 , No.2 , 63 - 80
  30. Hsien-Tung Tsai, Heng-Chiang Huang, Yi-Long Jaw, WenKuo Chen, 2006, Why on-line Customer Remain with a Particular E-retailer: An integrative Model and Empirical Evidence , Psychology & Marketing , Vol.23 , No.5 , 447 - 464 , ( SSCI )
  31. 方世榮、黃恆獎、江季芸, 2005, 產業網路鑲嵌與網絡動態性演化 , 關係管理研究 , Vol.1 , No.1 , 42 - 82
  32. 陳智凱,黃恆獎, 2005, 知識經濟指標之構念模型 , 政大智慧財產評論 , Vol.3 , No.1 , 130 - 151
  33. Wang, Huimei, Hengchiang Huang and Pratima Bansal, 2005, What Determined Success During the Asian Economic Crisis? The Importance of Experiential Knowledge and Group Affiliation , Asia Pacific Journal of Management , Vol.22 , No.1 , 89 - 106
  34. 趙琪、黃恆獎, 2001, 交易成本與混合統治對複式通路訂價之影響-競食、私有品牌及協商的討論 , 管理學報 , Vol.18 , 453 - 476
  35. Wang Huimei, Hengchiang Huang, Ji-Ren Lee, 2001, Does Relation-Specific Investment Contribute to Competence Building? A Supplier’s Perspective , Taiwan Academy of Management Journal , Vol.1 , No.1 , 55 - 75
  36. 黃恆獎, 1999, 資訊科技對跨國合資企業控制與績效的影響 , 能力雜誌
  37. 黃恆獎、王仕茹, 1997, 國家競爭力指標之構念效度分析—IMD與WEF指標之評估 , 管理學報 , Vol.14 , 635 - 665
  38. 黃恆獎、李佳璋, 1997, 產品績效指標、消費滿意度及購後行為之整合分析 , 臺大管理論叢 , Vol.8 , 25 - 58
  39. 黃恆獎、王仕茹, 1997, 中外合資事業不穩定性之研究:事件歷史分析法的應用 , 中山管理評論 , Vol.5 , 99 - 120
  40. Kuo, Cheng-Kun and Hengchiang Huang, 1997, Building An International Investment Banking Industry in Taiwan: A Feasibility Study , Pan Pacific Management Review , Vol.1 , 19 - 42
  41. 黃恆獎, 1996, 亞太營運中心的展望 , 富邦證券投資月刊 , 12 - 17
  42. 黃恆獎, 1996, 國際合資面面觀 , 經濟情勢暨評論 , Vol.2 , 9 - 19
  43. 黃恆獎, 1995, Attitude Formation and Choice Behavior: An Empirical Study , 管理科學學報 , Vol.12 , 287 - 317
  44. 黃恆獎、蕭廣中, 1995, 綠色行銷與消費者購買行為之結構性分析 , 政大管理評論 , Vol.14 , 21 - 40
  45. 黃恆獎, 1993, MDS在廣告調查上的應用 , 廣告文摘季刊 , Vol.3 , 15 - 30
專書
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專書論文
  1. 黃恆獎,王仕茹,李文瑞, 2012, 管理學概論(2) , 華泰文化事業公司
  2. Wen-Kuo Chne, Heng-Chiang Huang, Seng-Cho T. Chou, 2010, Understanding Consumer Recommendation Behavior , Hershey
  3. 黃恆獎,王仕茹,李文瑞, 2010, 管理學(2) , 華泰文化事業公司
  4. 黃恆獎,王仕茹,李文瑞, 2009, 管理學,第二版 , 華泰書局
技術報告
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其他
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