個人資料
林俊昇
博士 美國馬里蘭大學企業管理博士
研究室 : 二館 501
電話 : 3366-9732
傳真 :
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相關連結 :
主要研究領域
• 全球品牌行銷策略
• 品牌經驗與形象建立
• 員工品牌行銷
• B2C/B2B顧客關係行銷
• 顧客/員工互動關係行銷
• 設計/美學品牌行銷
• 企業服務品質衡量
• 服務業行銷
• 品牌廣告行銷
研究領域摘要
學歷
• 美國馬里蘭大學企業管理博士
課程
• 行銷管理研討
• 行銷專題研究
• 全球經營策略與實務
• 國際行銷管理
• 全球品牌決策與管理
• 行銷管理
• 服務業行銷
獲獎
台大管理學院 學術研究獎 (2012)
台大管理學院 英文優良教學獎 (2012)
獲SSCI期刊Managing Service Quality 年度最佳論文獎(2012)
獲SSCI期刊Journal of Service Management年度最佳論文獎First Runner-up (2012)
獲台大現職暨新聘績優教研人員績優加給(2011-2014) 台大管理學院 學術研究獎 (2011)
台大管理學院 英文優良教學獎 (2011)
American Marketing Association Service Research Conference 最佳論文獎(2010)
台灣大學 管理學院 學術研究獎 (2010)
台灣大學 校優良教學獎 (2010) 台灣大學 管理學院 學術研究獎 (2008)
指導國企系學生參加「Lexus校園商業個案競賽」獲第二名 (2008)
獲SSCI期刊Journal of Service Management 最佳論文獎 (2007)
台新金控 台灣大學管理學院 陳維昭管理研究學者獎 (2007)
Emerald Publishing’s Literati Awards for Excellence論文獎 (2007)
美國馬里蘭大學Smith商學院 Krowe Teaching Award傑出教學獎 美國TRF Paper Contest第二名 國科會甲等研究獎勵
經歷
美國哈佛大學商學院 Program on Case Method and Participant-Centered Learning (PCMPCL IV) 結業
美國哈佛大學商學院 Case Writing and Course Development Seminar (CWCD, HKUST) 進修
研討會論文
  1. Jiun-Sheng Chris Lin* , En-Yi Chou, Cheng-Yu Lin, June 2014, The Role of Anticipated Regret in Switching Barrier-Based Customer Retention, American Marketing Association Service Research Conference, (Thessaloniki).
  2. Jiun-Sheng Chris Lin* and Cheng-Yu Lin, En-Yi Chou, November 2013, Service Employees as Brand Ambassadors: The Influence of Service Employees, Branding Behaviors on Brand Perceptions and Outcomes, QUIS13, (Karlstad).
  3. Jiun-Sheng Chris Lin* and Cheng-Yu Lin, En-Yi Chou, July 2013, Service Employees as Brand Champions: The Effects of Service Employee Behaviors on Brand Perceptions and Outcomes, 2013 Frontiers in Service Conference, (Taipei).
  4. Jiun-Sheng Chris Lin* and En-Yi Chou, Cheng-Yu Lin, July 2013, Satisfying Customers through Satisfied Service Employees: A Perspective of Emotional Labor and Emotional Contagion Theories, 2013 Frontiers in Service Conference, (Taipei).
  5. Jiun-Sheng Chris Lin* and Cheng-Yu Lin, En-Yi Chou, June 2013, Service Employees as Brand Champions: The Effect of Service Employees’ Branding Behaviors on Brand Outcomes, 2013 Academy of Marketing Science 16th Biennial World Marketing Congress, (Melbourne).
  6. Jiun-Sheng Chris Lin* and En-Yi Chou, Cheng-Yu Lin, June 2013, Satisfying Customers through Satisfied Service Employees: Integrating the Emotional Labor and Emotional Contagion Perspectives, 2013 Academy of Marketing Science 16th Biennial World Marketing Congress, (Melbourne).
  7. Jiun-Sheng Chris Lin* and Cheng-Yu Lin, June 2012, Modeling Customer-Employee Instant Rapport in the First Encounter, Academy of Marketing Science World Marketing Conference, (Helsinki).
  8. Jiun-Sheng Chris Lin* and En-Yi Chou, June 2012, The Role of Anticipated Regret in Switching Barrier-Based Customer Retention, American Marketing Association Service Research Conference, (Helsinki).
  9. Jiun-Sheng Chris Lin* and Woan-Yuh Jang, April 2011, The Effect of Self-Service Technology Initiatives on Firm Valuation, 20th Frontiers in Service Conference, (Ohio).
  10. Jiun-Sheng Chris Lin, January 2011, What if I Make the Wrong Choice? The Role of Anticipated Regret in Switching Barrier Based Customer Retention, Academy of Marketing Science World Marketing Congress, (Reims).
  11. Jiun-Sheng Chris Lin* Cheng-Yu Lin, and Wei-Lin Wang, January 2011, Do We Click at the First Sight? A Model of Customer-Employee Instant Rapport in the First Service Encounter, Academy of Marketing Science World Marketing Congress, (Reims).
  12. Jiun-Sheng Chris Lin* and Hsing-Chi Chang, April 2010, Integrating Technology Readiness into Technology Acceptance in the Context of Self-service Technologies, American Marketing Association (AMA) SERVSIG Service Research Conference, (Porto), (入圍最佳論文獎).
  13. Jiun-Sheng Chris Lin* Cheng-Yu Lin, and Wei-Lin Wang, January 2010, Modeling Customer-Employee Rapport in the First Service Encounter, 19th Frontiers in Service Conference, (Karlstad).
  14. Jiun-Sheng Chris Lin* and Haw-Yi Liang, January 2010, The Influence of Service Environments on Customer Emotion and Service Outcomes, American Marketing Association (AMS) SERVSIG Service Research Conference, (Porto), (獲最佳論文獎).
  15. Jiun-Sheng Chris Lin* and Woan-Yuh Jang, April 2008, The Effects of Self-service Technology Initiatives on Firm Value, American Marketing Association Summer Educator Conference, (San Diego).
  16. Jiun-Sheng Lin, Pei-Ling Hsieh, August 2004, The Influence of Technology Readiness on Satisfaction and Behavioral Intention toward Self-Service Technologies, Taiwan Institute of Marketing Science Annual Conference, (Taipei).
  17. Jiun-Sheng Chris Lin, August 2001, Selection of Marketing Channel Intermediaries: An Empirical Model, 第二屆國際企業管理學術研討會, (Taipei).
期刊論文
  1. Jiun-Sheng Chris Lin* and Pei-Ling Hsieh, 2012, Refinement of the Technology Readiness Index Scale: A Replication and Cross-Validation in the Self-service Technology Context, Journal of Service Management, 34 - 53, Service Research 前三名期刊.
  2. Jiun-Sheng Chris Lin* and Yun-Chi Chang, 2012, Retailers’ New Product Acceptance Decisions: Incorporating the Buyer-Supplier Relationship Perspective, Journal of Business and Industrial Marketing, 89 - 99, Industrial Marketing前三名期刊.
  3. Jiun-Sheng Chris Lin* and Cheng-Yu Lin, April 2011, What Makes Service Employees and Customers Smile: Antecedents and Consequences of the Employee’s Affective Delivery in the Service Encounter, Journal of Service Management, 183 - 201, (Service Research 前三名期刊) (獲該期刊年度最佳論文獎 First Runner-up).
  4. Jiun-Sheng Chris Lin* and Chung-Yueh Wu, April 2011, The Role of Expected Future Use in Relationship Based Service Retention, Managing Service Quality, 535 - 551.
  5. Jiun-Sheng Chris Lin* and Haw-Yi Liang, April 2011, The Influence of Service Environments on Customer Emotion and Service Outcomes, Managing Service Quality,Special Issue: AMA SERVSIG Service Research Conference, 350 - 372, 獲2010年AMA Service Research Conference最佳論文獎)(並獲該期刊年度最佳論文獎.
  6. Jiun-Sheng Chris Lin* and Chia-Chuan Hsieh, 2011, Modeling Service Friendship and Customer Compliance in High-contact Service Relationships, Journal of Service Management, 607 - 631, Service Research 前三名期刊.
  7. Jiun-Sheng Chris Lin* and Hsing-Chi Chang (Accepted), 2011, The Role of Technology Readiness in Self-service Technology Acceptance, Managing Service Quality, Special Issue: AMA SERVSIG Service Research Conference, 424 - 444, 入圍2010年AMA Service Research Conference最佳論文獎.
  8. Jiun-Sheng Chris Lin* and Pei-Ling Hsieh, 2011, Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale, Journal of Retailing, 194 - 206, (Impact Factor = 4.567) (行銷領域Top Journals之一).
  9. Jiun-Sheng Chris Lin* and David Chien, 2010, An Investigation of Supplier-Dealer Relationship Bonds in Industrial Marketing Channels, Taiwan Journal of Marketing Science, 141 - 164.
  10. Jiun-Sheng Chris Lin* and Pei-Ling Hsieh, 2009, Service Quality Delivery through Self-service Technologies: A Review of Extant Knowledge and Research Agenda, Taiwan Journal of Marketing Scienc, 1 - 34.
  11. Jiun-Sheng Chris Lin and Ching-Rung Chen, December 2008, Determinants of Manufacturers’ Selection of Distributors, Supply Chain Management, 356 - 365, (Impact Factor = 2.473) (Supply Chain Management領域傑出期刊).
  12. Jiun-Sheng Chris Lin, Woan-Yuh Jang, Kuan-Jiun Chen, August 2007, Assessing the Market Valuation of E-service Initiatives, International Journal of Service Industry Management, 224 - 245, ((Impact Factor = 1.800)(Service Research 前三名期刊) (Leading Article).
  13. Jiun-Sheng Chris Lin, Pei-Ling Hsieh, August 2007, The Influence of Technology Readiness on Satisfaction and Behavioral Intentions toward Self-Service Technologies, Computers in Human Behavior, 1597 - 1615, (Impact Factor = 1.865).
  14. Jiun-Sheng Chris Lin* and Hui-Ju Chan, August 2006, Influence Strategies and Promotion Support in Supplier-Retailer Relationships, Taiwan Journal of Marketing Science, 113 - 134.
  15. Jiun-Sheng Chris Lin, Pei-Ling Hsieh, August 2006, The Role of Technology Readiness in Customers’ Perception and Adoption of Self-service Technologies, International Journal of Service Industry Management, 497 - 517, (Impact Factor = 1.800)(Service Research 前三名期刊) (獲Emerald Publishing’s Literati Awards for Excellence 2007論文獎).
  16. Jiun-Sheng Chris Lin, Martin Dresner, Robert Windle, August 2002, Determinants of Price Reactions to Entry in the U.S. Airline Industry, Transportation Journal, 5 - 22.
  17. Martin Dresner, Jiun-Sheng Chris Lin, Robert Windle, September 1996, The Impact of Low-Cost Carriers on Airport and Route Competition, Journal of Transport Economics and Policy, 309 - 328.
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