1997-Current, Professor at Department of Business Administration, NTU
1992-1997, Associate Professor at Department of Business Administration, NTU
1986-1988, Officer at the Bureau of Foreign Trade, MOEA
Conference Paper
Chou, En-Yi, Cheng-Yu Lin, Ting-Ting Chen and Heng-Chiang Huang (2018), “Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the Pull-in, Push-back, and Mooring Effects,” 2018 Academy of Marketing Science World Marketing Congress, June 26-29, Porto, Portugal.
Lee, Han, Heng-Chiang Huang and Chuan-Feng Shih (2017), “The Way to Regained Trust Through Service Recovery Is Paved with Consumer Forgiveness: The Effect of Service Failure Characteristics,” 2017 Academy of Marketing Science Annual Conference, May 24-26, Coronado, California, U.S.A.
Shih, Chuan-Feng, Heng-Chiang Huang and Han Lee (2017), “The Mechanism of Punishment on Consumer’s Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair,” 2017 Academy of Marketing Science Annual Conference, May 24-26, Coronado, California, U.S.A.
Chen, Ting-Ting and Heng-Chiang Huang (2017), “Online Communities Lock-in and Knowledge Contribution: Exploring the ‘Push-Back’ and ‘Pull-In” Effects,” 2017 Academy of Marketing Science Annual Conference, May 24-26, Coronado, California, U.S.A.
Chen, Ting-Ting, Heng-Chiang Huang and Shih-Ju Wang (2017), “Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games,” 2017 Academy of Marketing Science Annual Conference, May 24-26, Coronado, California, U.S.A.
Wang, Shih-Ju, Chong Jin Edmund Liaw and Heng-Chiang Huang (2016), “Impacts of Peer Identity and Peer Relationship on Online Brand Community Identification and Value Co-creation,” 2016 Academy of Marketing Science Annual Conference, May 18-21, Lake Buena Vista, Florida, U.S.A.
Wang, Hao and Heng-Chiang Huang (2016),“1+1<2”, The Dark Side of Free Product: Consumers’ Implicit Sacrifice,” 2016 Academy of Marketing Science Annual Conference, May 18-21, Lake Buena Vista, Florida, U.S.A.
Wang, Shih-Ju, Heng-Chiang Huang and Jui-Che Chang (2016), “Paving the Road to Brand Loyalty with Both Brand-Community and Peer Identifications: The Roles of Community Value Congruence and Brand-Community Identity Fusion,” 2016 Management Theory and Practice Conference, April 3-4, Kyoto, Japan.
Huang, Heng-Chiang, Ling-yen Pan and Chih-huei Ko (2015), “A Self-construal Model of Voluntary Bloggers,” 8th International Conferences on ICT, Society and Human Beings 2015, July 21-23, Las Palmas de Gran Canaria, Spain.
Wang, Hao and Heng-Chiang Huang (2015), “Capturing Rainbow Men's Hearts: A Mediated Moderation Model of Brand Gay Image, Brand Attachment and Gay Identity,” 2015 Association for Consumer Research-Asian Pacific Conference, June 19-21, Hong Kong, China.
Chiang, Yi-Fang, Shih-Ju Wang and Heng-Chiang Huang (2014), “Rethinking Self-Control: How It Interacts with Time Orientation, Temporal Distance, and Regulatory Focus,” American Marketing Association 2014 Summer Marketing Educators’ Conference, August 1-3, San Francisco, U.S.A.
Wang, Shih-Ju, Heng-Chiang Huang and Jui-Che Chang (2014), “Peer Identification, Online Brand Community Identification and Brand Loyalty: Brand-Community Identity Fusion as a Moderator,” Academy of International Business 2014 Annual Conference, June 23-26, Vancouver, Canada.
Wang, Shih-Ju, Heng-Chiang Huang and Carolyn Yun-Shiuan Yang (2014), “To Say or not to Say? The Mediating Role of Psychological Safety and Self-efficacy in the Influence of Social Capital on Users’ Knowledge Sharing Behavior in Social Network Sites,” 2014 Management Theory and Practice Conference, April 4-5, Kitakyushu, Japan. (Excellent Paper Award)
Wang, Shih-Ju and Heng-Chiang Huang (2012), “Film Critics and Consumer Word of Mouth for Movies: Valence and Variation Effects,” Business & Economics Society International (B&ESI) 2012 Conference, July 6-9, Salzburg, Austria.
Wang, Shih-Ju and Heng-Chiang Huang (2012), “Social Relationship and Innovation Performance: The Case of Motion Picture Projects,” Business & Economics Society International (B&ESI) 2012 Conference, July 6-9, Salzburg, Austria.
Huang, Hsiu Ying and Heng-Chiang Huang (2011), “Expanding The Scope of ‘Country-Labeling’ Strategy- Concept of Country-of-Consumption,” Academy of International Business 2011 Annual Conference, June 25 – June 28, Nagoya, Japan.
Hsu, Chiu-Ping, Yi-Fang Chiang and Heng-Chiang Huang (2010), "How Virtual Experience-Driven Community Identification Leads to Trust and Engagement: Evidence from Online Game Community," American Marketing Association Summer Marketing Educators’ Conference, August 14-16, Boston, U.S.A.
Chang, Chia-Wen and Heng-Chiang Huang (2010), "Brand Community and Value Creation," American Marketing Association Summer Marketing Educators’ Conference, August 14-16, Boston, U.S.A.
Chen, Wen-Kuo, Hengchiang Huang and Seng-Cho T. Chou (2010), "Intention to Expand Usage and Recommend Mobile Data Services," IADIS Multi Conference on Computer Science and Information Systems 2010, July 26-31, Freiburg, Germany.
Journal Paper
Lin, Cheng-Yu, En-Yi Chou and Heng-Chiang Huang (2020), “They Support, So We Talk: The Effects of Other Users on Self-disclosure on Social Networking Sites,” Information Technology & People (已接受,即將刊出). (SSCI impact factor=2.495)
Pan, Ling-Yen, Heng-Chiang Huang and Chih-Huei Ko (2020), “A Prideful Posting a Day Keeps Admiring Readers Awake: Voluntary Bloggers in a Self-construal Framework,” Behaviour & Information Technology (已接受,即將刊出). (SSCI impact factor=1.781)
Chang, Chia-Wen, Heng-Chiang Huang, Shih-Ju Wang and Han Lee (2020), “Relational Bonds, Customer Engagement, and Service Quality,” Service Industries Journal (已接受,即將刊出). (SSCI impact factor=2.381)
Chen, Ting-Ting, Shih-Ju Wang and Heng-Chiang Huang (2020), “Buy, Buy Most Americans Buy: Country of Reference (COR) Effects and Consumer Purchasing Decisions,” International Marketing Review 37(3), pp. 533-558. (SSCI impact factor=2.907)
Chang, Chia-Wen, Chih-Huei Ko, Heng-Chiang Huang and Shih-Ju Wang (2020), “Brand Community Identification Matters: A Dual Value-creation Routes Framework, Journal of Product & Brand Management, 29(3), pp. 289-306. (SSCI impact factor=1.832)
江宜芳、王仕茹、黃恆獎(2017), “Rethinking Self-Control: How It Interacts with Goal Temporal Distance, Individual Time Orientation and Regulatory Focus,” 管理學報,第34卷第4期,頁557-576. (TSSCI)
Wang, Shih-Ju, Heng-Chiang Huang and Carolyn Yun-Shiuan Yang (2016), “To Say or not to Say? The Mediating Role of Psychological Safety and Self-efficacy in the Influence of Social Capital on Users’ Knowledge Sharing Behavior in Social Network Sites,”臺大管理論叢,第26卷第2期,頁37-72. (TSSCI)
Chou, Anthony En-Yi, Cheng-Yu Lin and Heng-Chiang Huang (2016), “Fairness and Devotion Go Far: Integrating Online Justice and Value Co-creation in Virtual Communities,” International Journal of Information Management, 36(1), pp. 60-72. (SSCI impact factor=1.550)
Wang, Shih-Ju, Chiu-Ping Hsu, Heng-Chiang Huang and Chia-Lin Chen (2015), “How Readers' Perceived Self-congruity and Functional Congruity Affect Bloggers' Informational Influence: Perceived Interactivity as a Moderator," Online Information Review, 39(4), pp. 537-555. (SSCI impact factor=0.918)
Hsu, Chiu-Ping, Chi-Yun Chiang, Chia-Wen Chang, Heng-Chiang Huang and Chia-Chen Chen (2015), "Enhancing the Commitment of Nurses to the Organization by Means of Trust and Monetary Reward," Journal of Nursing Management, 23(5), pp. 567-576. (SSCI impact factor=1.454)
Hsu, Chiu-ping, Heng-Chiang Huang, Chih-Huei Ko and Shih-Ju Wang (2013), “Basing Bloggers’ Power on Readers’ Satisfaction and Loyalty,” Online Information Review, 38(1), pp. 78-94. (SSCI impact factor=0.939)
Chen, Wen-Kuo, Heng-Chiang Huang and Seng-Cho T. Chou (2012), “Understanding What Determines Consumers’ Expanded Use of Mobile Videophones,” Behaviour & Information Technology, 31(10), pp. 953-967. (SCI impact factor=0.835)
Chang, Chia-Wen, Heng-Chiang Huang, Chi-Yun Chiang, Chiu-Ping Hsu and Chia-Chen Chang (2012), “Social Capital and Knowledge Sharing: Effects on Patient Safety,” Journal of Advanced Nursing, 68(8), pp. 1793-1803. (SSCI impact factor=1.527)
吳壽進、方文昌、黃恆獎 (2012), “虛擬社群成員識別匿名性與群體規範之研究：外在自我覺察與社群認同之中介效果,” 資訊管理學報,19(2), pp. 315-347. (TSSCI)
Lin, Hsin-Mei, Heng-Chiang Huang, Chih-Pin Lin and Wen-Chung Hsu (2012), “How to Manage Strategic Alliances in OEM-Based Industrial Clusters: Network Embeddedness and Formal Governance Mechanisms,” Industrial Marketing Management, 41(3), pp. 449-459. (SSCI impact factor=1.694)
Tsai, Hsien-Tung, Heng-Chiang Huang, and Ya-Ling Chiu (2012), “Brand Community Participation in Taiwan: Examining the Roles of Individual-, Group-, and Relationship-level Antecedents,” Journal of Business Research, 65(5), pp. 676-684. (SSCI impact factor=1.773)
Hsu, Chiu-Ping, Yi-Fang Chiang and Heng-Chiang Huang (2012), “How Experience-Driven Community Identification Generates Trust and Engagement,” Online Information Review, 36(1), pp. 72-88. (SSCI impact factor=0.939)
Hsu, Chiu-Ping, Chia-Wen Chang, Heng-Chiang Huang, and Chi-Yun Chiang (2011), "The Relationships Among Social Capital, Organizational Commitment and Customer-Oriented Prosocial Behavior of Hospital Nurses," Journal of Clinical Nursing, 20(9-10), pp. 1383–1392. (SSCI/SCI impact factor=1.316)
Lin, Hsin-Mei, Chih-Pin Lin and Heng-Chiang Huang (2011), “Embedding Strategic Alliances in Networks to Govern Transaction Hazards: Evidence from an Emerging Economy,” Asian Business & Management, 10 (May), pp. 183-208. (SSCI impact factor=0.174)
Lin, Hsin-Mei, Heng-Chiang Huang, and Sheng-Ya Tseng (2010), “Influences of Inter-organizational Relationships in Technology Diffusion: The Network Perspective,” World Review of Science, Technology and Sustainable Development, 8(1), pp. 62-80. (ABI/INFORM)
Chen, Tsung-Tai, Kuo-Piao Chung, Hengchiang Huang, Lao-Nga Man & Mei-Shu Lai (2010), “Using Discrete Choice Experiment to Elicit Doctors’ Preferences for the Report Card Design of Diabetes Care in Taiwan: A Pilot Study,” Journal of Evaluation in Clinical Practice, 16(1), pp. 14-20. (SCI impact factor=1.508)
Book
黃恆獎、王仕茹、李文瑞 (2017), 管理學：基礎實務與個案解析，第三版，華泰文化事業，台北市。
黃恆獎、王仕茹、李文瑞 (2012), 管理學概論，第二版，華泰文化事業，台北市。
Chen, Wen-Kuo, Hengchiang Huang and Seng-Cho T. Chou (2010), “Understanding Consumer Recommendation Behavior,” in Key Pousttchi and Dietmar G. Wiedemann (ed.), Handbook of Research on Mobile Marketing Management, Hershey, New York: Business Science Reference, pp. 401-415.
