Heroic Faith, a company in the medical market, faces various challenges, such as extended time to market, fundraising difficulties, market fit, data integration, and team building. Many of these challenges were worsened by the Covid-19 pandemic. These challenges include an increased centralization of decision-making by the CEO, creating confusion and overload of tasks for remaining employees, and reduced employee motivation and retention. The company actively seeks alternative ways to retain and motivate core employees who tend to leave after a year.