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Activity day:2017-03-07
Published At：2017-03-07
Views:356
2017-03-07 updated
講者： 李永銘教授（交通大學資訊管理與財務金融學系）
講者資訊：http://www.imf.nctu.edu.tw/zh_tw/members/members1/-%E6%9D%8E%E6%B0%B8%E9%8A%98-49780873
演講題目：Social Commerce Research: Social Marketing & Social Finance
時間：2017年03月10日（五）13:20–16:20
地點：管理學院一號館2樓 203室
Abstract:With popularity of social media and sharing economy platform, social network or crowd driven business models become a new paradigm of digital economy. In this talk, we will first discuss the architecture of social commerce from the perspectives of social computing and mechanism design. The proposed social commerce architecture includes the layers of social networks, social engines, social applications, and social business models and involves multidisciplinary approaches. Then, several emerging research topics of social commerce in the contexts of marketing (such as social advertising, social production, social appraisal, and group recommendation) and finance (such as social insurance, P2P currency exchange, crowd-funding/investing, and P2P lending) will be raised and discussed.  |
