Undergraduate

Business Administration: Undergraduate Curriculum
 (For students admitted in Fall 2020 and after)

Business Administration Major (132 credits minimum)

1. General Courses (Chinese and Foreign language) + Liberal Education: 24 credits

2. Online English Program (1) & (2) : 0 credit

3. Service Learning (a) & (b) : 0 credit

4. Physical Education : Physical Fitness (1 credit) + Physical activity and exercise (3 credits) = 4 credits total

5. Major Requirements: 54 credits + 9 credits (from the same module)

6. Electives: 45 credits : Department electives (3 credits) + General electives (42 credits)


Major Requirements:
 

Freshman

 

 

Sophomore

 

Course Title

credits

 

Course Title

credits

Calculus (1)

6

 

Statistics ()(1),(2)

6

Calculus (2)

 

Commercial Law

3

Calculus (3)

 

Outline of Civil Code

3

Calculus(4 Applications in Economics and Management)

 

Management Science Model

3

Business Management

3

 

Operations Management

3

Principle of Microeconomics

3

 

Organizational Behavior

3

Principle of Macroeconomics

3

 

Accounting for Managerial Decisions

3

Accounting (a)()(1),(2)

6

 

 

 

 

 

 

 

 

Junior

 

 

Senior

 

Course Title

credits

 

Course Title

credits

Marketing Management

3

 

Strategic Management

3

Financial Management

3

 

 

 


— The foreign language requirement is not limited to English, but students should take the same language in semester 1 & 2.
— For the General Requirements, the course names should be the same in one year, such as Statistics (1) & Statistics (2).

— "Calculus (1)", "Calculus (2)", "Calculus(3)" and "Calculus 4 (Applications in Economics and Management)" pass three courses as compulsory credits (6 credits).If you have extra credits, it can be electives.

— For Liberal Education requirements, please see: https://webpageprodvm.ntu.edu.tw/englishcge.ntu.edu.tw/Default.aspx 

— For exemption from Online English Program (1 & 2), please see: http://investea.aca.ntu.edu.tw/secen-waive/OpenTime.asp

— Physical Education credits do not count toward the minimum graduation requirement credits.

— Students are advised to start taking module courses in junior year.

— If students want to take “Capstone Project in Management “ which is listed under Department of Business Administration, taking it twice is the maximum. And the 3 credits could be count repeatedly to 6 credits as the graduation requirement credits.

— For other requirements or questions on the curriculum, please contact the Department of Business Administration.

Technology Management Major (132 credits minimum)

1. General Courses (Chinese and Foreign language) + Liberal Education: 24 credits

2. Online English Program (1) & (2) : 0 credit

3. Service Learning (a) & (b) : 0 credit

4. Physical Education : Physical Fitness (1 credit) + Physical activity and exercise (3 credits) = 4 credits total5. 

5. Major Requirements: 62 credits + 9 credits (from the same module)

6. Electives: 37 credits
 

Major Requirements:
 

Freshman

 

 

Sophomore

 

Course Title

credits

 

Course Title

credits

Calculus (1)

8

 

Statistics ()(1),(2)

6

Calculus (2)

 

Linear Algebra

3

Calculus (3)

 

Outline of Civil Code

3

Calculus(4 Applications in Economics and Management)

 

Management Science Model

3

Business Management

3

 

Operations Management

3

Principle of Microeconomics

3

 

Organizational Behavior

3

Principle of Macroeconomics

3

 

Accounting for Managerial Decisions

3

Accounting (a)()(1),(2)

6

 

Database Management

3

Programming Design

3

 

 

 

 

 

 

 

 

Junior

 

 

Senior

 

Course Title

credits

 

Course Title

credits

Marketing Management

3

 

Strategic Management

3

Financial Management

3

 

 

 


— The foreign language requirement is not limited to English, but students should take the same language in semester 1 & 2.

— For the General Requirements, the course names should be the same in one year, such as Statistics (1) & Statistics (2).

— For Liberal Education requirements, please see: https://webpageprodvm.ntu.edu.tw/englishcge.ntu.edu.tw/Default.aspx 

— For exemption from Online English Program (1 & 2), please see: http://investea.aca.ntu.edu.tw/secen-waive/OpenTime.asp

— Physical Education credits do not count toward the minimum graduation requirement credits.

— Students are advised to start taking module courses in junior year.

— If students want to take “Capstone Project in Management “ which is listed under Department of Business Administration, taking it twice is the maximum. And the 3 credits could be count repeatedly to 6 credits as the graduation requirement credits.

— For other requirements or questions on the curriculum, please contact the Department of Business Administration.

 

Business Administration: Module Requirements

 (For students admitted in Fall 2021 and after)

1. Students are advised to take module courses starting the 3rd year. Students must complete three courses in the module to receive a certification, and multiple module certifications can be granted.

2. Students must apply for the module certification during the first two month of the graduating semester. Module certification must be picked up during the graduating semester.

3. A course can only be counted towards one module, and required courses cannot be counted as module electives. Courses counted toward breadth, minor, double module, and academic programs cannot be counted toward module requirements.

4. Other than individually approved courses, all courses counted toward the module requirement must be listed under the department of business administration.

5. Module Courses (3 credits each)
 

Marketing Management

Module

Promotion Strategies

Digital Marketing

Consumer Behavior

Brand and channel management

Marketing Analytics

Pricing & Competitive Strategies

New Product Development and Marketing

Consumer Psychology and Product Judgment

Digital Technology and Customer Management

Marketing Research 

Operations and Decision Management

Module

System Simulation

Logistics Management

Optimization Methods

Supply Chain Management

Marketing Analytics

Statistical Learning and Deep Learning

Programming for Business Computing or Programming Design

Financial Technology and Innovation

Statistical Data Analysis for Business and Management

Machine Learning for Business Analytics

Green Supply Chain Management

Business Model Innovation through the Internet of Things

Human Resources and Organization Management

Module

Total Reward Management

Psychology Work

Cross-cultural Management

Human Resources Management

Nonprofit Organization Management

Organizational Change and Innovation

Leading Teams and Organizations

Organizational Design and Development

Judgment and Managerial Decision Making

Technology and Innovation Management

Module

Management of Science and Technology

Project Management

Analysis of Industry & Competition

Science and Technology Law

Global Innovation Management

Innovation Management and Entrepreneurship

Hi-tech Industry and Strategy Analysis

Business Model Innovation and Competition Strategy

Creativity and Value Innovation