• Business's Digital Development and Transformation
• Quantitative Models for Marketing
• Customer Base Analysis
Research Field Summary
Education
• PhD., London Business School
Courses
• Digital Marketing
• Digital Technology and Customer Management
• Management in the Digital Era
• Marketing Innovation
Honors
No Data Available
Experience
No Data Available
Conference Paper
Fu, Shih-Wei and Chun-Yao Huang, 2019, Analyzing market competition through the lens of competitors’ customer base acquisition and attrition: a VAR approach, 41st ISMS Marketing Science Conference 2019, (Rome, Italy).
Chun-Yao Huang and Ping-Yu Liu, July 2018, Differences in Online Ratings: Cross-platform and Longitudinal Analysis, 2018 Global Marketing Conference, (Tokyo, Japan).
Ping-Yu Liu and Chun-Yao Huang, 2018, Longitudinal Analysis of Online Consumer Review, 40st ISMS Marketing Science Conference 2019, (Philadelphia, USA).
Chun-Yao Huang, Ping-Yu Liu, June 2017, A Holistic Exploration of Service Quality and Customer Satisfaction by Textanalyzing the Thoughts of Both the Demand and the Supply Sides, 2017 INFORMS Marketing Science Conference, (United States of America).
Chun-Yao Huang, Ping-Yu Liu, June 2015, What You Said and What People Said About You--Do They Concur with Each Other?, 2015 INFORMS Marketing Science Conference, (United States of America).
Huang, Chun-Yao, July 2013, Predicting the Co-evolution of Digital Content and Its Consumer Generated Reviews, 2013 INFORMS Marketing Science Conference, (Istanbul).
Huang, Chun-Yao, June 2010, An Investigation into the Reliability of Customer Prioritization, 2010 Informs Marketing Science Conference, (Cologne,Germany).
Huang, Chun-Yao, Po-Chien Li, Hua-Ning Chen, 2009, Proposing a New Approach to the Study of Micro Spatial Behaviors in the Retailing Context, 2009 World Marketing Congress, (_).
Huang, Chun-Yao, January 2007, A Study on Biases in Self-reported Behavioral Frequency, 2007 Informs Marketing Science Conference,, (Singapore,).
Huang, Chun-Yao, January 2006, An Empirical Comparison of Models for Customer Base Analysis, Informs Marketing Science Conference, (Pittsburgh,).
Huang, Chun-Yao,, June 2005, Online Behavioral Loyalty: Modeling from the Macro Perspective, Informs Marketing Science Conference, (Atlanta,).
Huang, Chun-Yao and Ja-Shen Chen, December 2004, Segmentation and Customer Equity: A Decision Support System, Taiwan Institute of Marketing Science Annual Conference, (_).
Huang, Chun-Yao, Russell K.H. Chiang, and Ja-Shen Chen, December 2003, The Study of Maximizing Customer Equity by Segmentation: A Modified K-Means Approach, The Third International Conference on Electronic Business, (Singapore).
Huang, Chun-Yao, Ming-Huei Chen, and Yuan-Chieh Chang, November 2003, Music File Sharing in Intellectual Property Right Controversy: A Research Proposal from the Consumer, 2003 International Forum on Intellectual Capital in Taiwan, (Taipei,Taiwan).
Huang, Chun-Yao and Bruce G.S. Hardie, October 2000, Come Often and Stay Longer, Please: Modeling a Web Site’s Stickiness, in the Proceedings of 2000 International Conference of the Theories and Practices of Electronic Commerce, (Taipei,Taiwan).
Journal Paper
Yen-Chun Chen, Todd Arnold, Ping-Yu Liu, Chun-Yao Huang, March 2023, Understanding the Role of Entrepreneurial Orientation in Creating Ambidextrous Competitive Advantage: A Comparative-design, Longitudinal Study, European Journal of Marketing, 57(1), 89-124.
Huang, Chun-Yao, Chang-Kang Wu, and Ping-Yu Liu, 2022, Assistive Technology in Smart Cities: A Case of Street Crossing for the Visually-impaired, Technology in Society, 68, 101805.
Huang, Chun-Yao, and Shih-Wei Fu, December 2021, Public Private Collaborations in a Dunkirk Moment, Knowledge Management Research & Practice, 19 (4), 545-550.
Xie, Shao-Ming, and Chun-Yao Huang, January 2021, Systematic Comparisons of Customer Base Prediction Accuracy: Pareto/NBD versus Neural Network, Asia Pacific Journal of Marketing and Logistics, 33(2), 474-492.
Huang, Chun-Yao, Ping-Yu Liu, and Shao-Ming Xie, 2019, Predicting Brand Equity by Text-analyzing Annual Reports, International Journal of Market Research, 62 (3), 300-313.
Chen, Hua-Ning and Chun-Yao Huang, 2013, An Investigation into Online Reviewers’ Behavior, European Journal of Marketing, 47 (10), 1758 - 1773.
Huang, Chun-Yao, 2012, To Model, or Not to Model: Forecasting for Customer Prioritization, International Journal of Forecasting, 28 (2), 497 - 506.
Huang, Chun-Yao, 2012, Excess Loyalty in Online Retailing, International Journal of Electronic Commerce, 16 (2), 115 - 134.
Huang, Chun-Yao, 2011, Rethinking Leapfrogging in the End-user Telecom Market, Technological Forecasting & Social Change, 78 (4), 703 - 712.
Yen, Hsiuju, Hsuan-Yu Hsu, and Chun-Yao Huang, 2011, Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption, International Journal of Electronic Commerce, 15 (4), 89 - 120.
Shen, Yung-Cheng, Chun-Yao Huang, Chia-Hsien Chu, and Hui-Chun Liao, 2010, Virtual Community Loyalty: An Interpersonal-Interaction Perspective, International Journal of Electronic Commerce, 15 (1), 49 - 74.
Huang, Chun-Yao and Hua-Ning Chen, 2010, Global Digital Divide: A Dynamic Analysis Based on the Bass Model, Journal of Public Policy & Marketing, 29 (2), 248 - 264.
Huang, Chun-Yao and Shin-Shin Chang, June 2009, Commonality of Web Site Visiting Among Countries, Journal of the American Society for Information Science and Technology, 60 (6), 1168 - 1177.
Chiang, I-Ping, Chun-Yao Huang, and Chien-Wen Huang, 2009, Traffic Metrics and Web 2.0-ness, Online Information Review, 34 (1), 115 - 126.
Chiang, I-Ping, Chun-Yao Huang, Chien-Wen Huang, July 2009, Characterizing Web Users’ Degree of Web 2.0-ness, Journal of the American Society for Information Science and Technology, 60 (7), 1349 - 1357.
Smith, N. Craig, Sally S. Simpson, and Chun-Yao Huang, 2007, Why Managers Fail to Do the Right Thing: An Empirical Study of Unethical & Illegal Conduct, Business Ethics Quarterly, 17 (4), 633 - 667, [Reported by Yu, Larry (2007), Do Stronger Laws Prevent Corporate Crime? Sloan Management Review, 48 (3), 6-7].
Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Characterizing Web Users’ Online Information Behavior, Journal of the American Society for Information Science and Technology, 58 (13), 1988 - 1997.
Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Concentration of Web Users’ Online Information Behaviour, Information Research, 12 (4).
Huang, Chun-Yao, Yong-Zheng Shen, Hong-Xiang Lin, and Shin-Shin Chang,, 2007, Bloggers' Motivations and Behaviors: A Model, Journal of Advertising Research, 47 (4), 472 - 484.
Huang, Chun-Yao and Chen-Shun Lin, 2006, Modeling the Audience’s Banner Ad Exposure for Internet Advertising Planning, Journal of Advertising, 35 (2), 123 - 136.
Chun-Yao Huang, April 2005, File Sharing as a Form of Music Consumption, International Journal of Electronic Commerce, 9 (4), 37 - 55.
Peter S. Fader, Bruce G. S. Hardie, Chun-Yao Huang, April 2004, A Dynamic Change Point Model for New Product Sales Forecasting, Marketing Science, 23 (1), 50 - 65.
