Personal Information
Chun-Yao Huang
Ph.D. PhD., London Business School
Office : Building II, College of Management 1107
Tel : 02-33661066
Fax : 02-23625379
Office Hour :
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Research Field
• Business's Digital Development and Transformation
• Quantitative Models for Marketing
• Customer Base Analysis
Research Field Summary
• PhD., London Business School
• Digital Marketing
• Digital Technology and Customer Management
• Management in the Digital Era 
• Marketing Innovation
No Data Available
No Data Available
Conference Paper
  1. Fu, Shih-Wei and Chun-Yao Huang, 2019, Analyzing market competition through the lens of competitors’ customer base acquisition and attrition: a VAR approach, 41st ISMS Marketing Science Conference 2019, (Rome, Italy).
  2. Chun-Yao Huang and Ping-Yu Liu, July 2018, Differences in Online Ratings: Cross-platform and Longitudinal Analysis, 2018 Global Marketing Conference, (Tokyo, Japan).
  3. Ping-Yu Liu and Chun-Yao Huang, 2018, Longitudinal Analysis of Online Consumer Review, 40st ISMS Marketing Science Conference 2019, (Philadelphia, USA).
  4. Chun-Yao Huang, Ping-Yu Liu, June 2017, A Holistic Exploration of Service Quality and Customer Satisfaction by Textanalyzing the Thoughts of Both the Demand and the Supply Sides, 2017 INFORMS Marketing Science Conference, (United States of America).
  5. Chun-Yao Huang, Ping-Yu Liu, June 2015, What You Said and What People Said About You--Do They Concur with Each Other?, 2015 INFORMS Marketing Science Conference, (United States of America).
  6. Huang, Chun-Yao, July 2013, Predicting the Co-evolution of Digital Content and Its Consumer Generated Reviews, 2013 INFORMS Marketing Science Conference, (Istanbul).
  7. Huang, Chun-Yao, June 2010, An Investigation into the Reliability of Customer Prioritization, 2010 Informs Marketing Science Conference, (Cologne,Germany).
  8. Huang, Chun-Yao, Po-Chien Li, Hua-Ning Chen, 2009, Proposing a New Approach to the Study of Micro Spatial Behaviors in the Retailing Context, 2009 World Marketing Congress, (_).
  9. Huang, Chun-Yao, January 2007, A Study on Biases in Self-reported Behavioral Frequency, 2007 Informs Marketing Science Conference,, (Singapore,).
  10. Huang, Chun-Yao, January 2006, An Empirical Comparison of Models for Customer Base Analysis, Informs Marketing Science Conference, (Pittsburgh,).
  11. Huang, Chun-Yao,, June 2005, Online Behavioral Loyalty: Modeling from the Macro Perspective, Informs Marketing Science Conference, (Atlanta,).
  12. Huang, Chun-Yao and Ja-Shen Chen, December 2004, Segmentation and Customer Equity: A Decision Support System, Taiwan Institute of Marketing Science Annual Conference, (_).
  13. Huang, Chun-Yao, Russell K.H. Chiang, and Ja-Shen Chen, December 2003, The Study of Maximizing Customer Equity by Segmentation: A Modified K-Means Approach, The Third International Conference on Electronic Business, (Singapore).
  14. Huang, Chun-Yao, Ming-Huei Chen, and Yuan-Chieh Chang, November 2003, Music File Sharing in Intellectual Property Right Controversy: A Research Proposal from the Consumer, 2003 International Forum on Intellectual Capital in Taiwan, (Taipei,Taiwan).
  15. 黃俊堯, 2003, 數位環境中消費者音樂檔案分享行為以及廠商對策初探, 2003電子商務與數位生活研討會, (_).
  16. Huang, Chun-Yao and Bruce G.S. Hardie, October 2000, Come Often and Stay Longer, Please: Modeling a Web Site’s Stickiness, in the Proceedings of 2000 International Conference of the Theories and Practices of Electronic Commerce, (Taipei,Taiwan).
Journal Paper
  1. Yen-Chun Chen, Todd Arnold, Ping-Yu Liu, Chun-Yao Huang, March 2023, Understanding the Role of Entrepreneurial Orientation in Creating Ambidextrous Competitive Advantage: A Comparative-design, Longitudinal Study, European Journal of Marketing, 57(1), 89-124.
  2. Huang, Chun-Yao, Chang-Kang Wu, and Ping-Yu Liu, 2022, Assistive Technology in Smart Cities: A Case of Street Crossing for the Visually-impaired, Technology in Society, 68, 101805.
  3. Huang, Chun-Yao, and Shih-Wei Fu, December 2021, Public Private Collaborations in a Dunkirk Moment, Knowledge Management Research & Practice, 19 (4), 545-550.
  4. Xie, Shao-Ming, and Chun-Yao Huang, January 2021, Systematic Comparisons of Customer Base Prediction Accuracy: Pareto/NBD versus Neural Network, Asia Pacific Journal of Marketing and Logistics, 33(2), 474-492.
  5. Huang, Chun-Yao, Ping-Yu Liu, and Shao-Ming Xie, 2019, Predicting Brand Equity by Text-analyzing Annual Reports, International Journal of Market Research, 62 (3), 300-313.
  6. 黃俊堯,柳秉佑, 2016, 消費者線上口碑與評論研究:國內外相關文獻回顧與討論, 臺大管理論叢, 26,215-256.
  7. Chen, Hua-Ning and Chun-Yao Huang, 2013, An Investigation into Online Reviewers’ Behavior, European Journal of Marketing, 47 (10), 1758 - 1773.
  8. Huang, Chun-Yao, 2012, To Model, or Not to Model: Forecasting for Customer Prioritization, International Journal of Forecasting, 28 (2), 497 - 506.
  9. Huang, Chun-Yao, 2012, Excess Loyalty in Online Retailing, International Journal of Electronic Commerce, 16 (2), 115 - 134.
  10. Huang, Chun-Yao, 2011, Rethinking Leapfrogging in the End-user Telecom Market, Technological Forecasting & Social Change, 78 (4), 703 - 712.
  11. Yen, Hsiuju, Hsuan-Yu Hsu, and Chun-Yao Huang, 2011, Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption, International Journal of Electronic Commerce, 15 (4), 89 - 120.
  12. Shen, Yung-Cheng, Chun-Yao Huang, Chia-Hsien Chu, and Hui-Chun Liao, 2010, Virtual Community Loyalty: An Interpersonal-Interaction Perspective, International Journal of Electronic Commerce, 15 (1), 49 - 74.
  13. Huang, Chun-Yao and Hua-Ning Chen, 2010, Global Digital Divide: A Dynamic Analysis Based on the Bass Model, Journal of Public Policy & Marketing, 29 (2), 248 - 264.
  14. Huang, Chun-Yao and Shin-Shin Chang, June 2009, Commonality of Web Site Visiting Among Countries, Journal of the American Society for Information Science and Technology, 60 (6), 1168 - 1177.
  15. Chiang, I-Ping, Chun-Yao Huang, and Chien-Wen Huang, 2009, Traffic Metrics and Web 2.0-ness, Online Information Review, 34 (1), 115 - 126.
  16. Chiang, I-Ping, Chun-Yao Huang, Chien-Wen Huang, July 2009, Characterizing Web Users’ Degree of Web 2.0-ness, Journal of the American Society for Information Science and Technology, 60 (7), 1349 - 1357.
  17. Smith, N. Craig, Sally S. Simpson, and Chun-Yao Huang, 2007, Why Managers Fail to Do the Right Thing: An Empirical Study of Unethical & Illegal Conduct, Business Ethics Quarterly, 17 (4), 633 - 667, [Reported by Yu, Larry (2007), Do Stronger Laws Prevent Corporate Crime? Sloan Management Review, 48 (3), 6-7].
  18. Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Characterizing Web Users’ Online Information Behavior, Journal of the American Society for Information Science and Technology, 58 (13), 1988 - 1997.
  19. Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Concentration of Web Users’ Online Information Behaviour, Information Research, 12 (4).
  20. Huang, Chun-Yao, Yong-Zheng Shen, Hong-Xiang Lin, and Shin-Shin Chang,, 2007, Bloggers' Motivations and Behaviors: A Model, Journal of Advertising Research, 47 (4), 472 - 484.
  21. Huang, Chun-Yao and Chen-Shun Lin, 2006, Modeling the Audience’s Banner Ad Exposure for Internet Advertising Planning, Journal of Advertising, 35 (2), 123 - 136.
  22. Chun-Yao Huang, April 2005, File Sharing as a Form of Music Consumption, International Journal of Electronic Commerce, 9 (4), 37 - 55.
  23. Peter S. Fader, Bruce G. S. Hardie, Chun-Yao Huang, April 2004, A Dynamic Change Point Model for New Product Sales Forecasting, Marketing Science, 23 (1), 50 - 65.
  1. 黃俊堯,黃呈豐,楊曙榮, 2021, 打造韌性:數位轉型與企業傳承的不斷再合理化路徑 天下雜誌出版
  2. 黃俊堯, 2019, 數位轉型全攻略:虛實整合的WHAT,WHY與HOW 商周出版
  3. 黃俊堯, 2016, 明天的遊戲規則:運用數位槓桿,迎向市場新局 先覺出版社
  4. 黃俊堯, 2015, 看懂,然後知輕重:「互聯網+」的10堂必修課 先覺出版社
Book Paper
No Data Available
Technical Report
No Data Available
  1. 黃俊堯, 2024, 「關於生成式人工智慧的常識:它擅長表達,但缺乏常識」 【獨立評論@天下】
  2. 黃俊堯, 2024, 「CBDC的美麗新世界:你的私房錢藏在哪,從此不會是秘密」 【獨立評論@天下】
  3. 黃俊堯, 2024, 「伊莉莎白女王的質問:專家為何總沒法做出準確預測?」 【獨立評論@天下】
  4. 黃俊堯, 2024, 「讓市場動起來:從「萬商帝君」到MarTech時代的變與不變」 【獨立評論@天下】