國立臺灣大學
工商管理學系暨商學研究所
Business Administration , National Taiwan University
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Personal Information
Chia-Ling (Eunice) Liu
Ph.D. Ph.D. University of Manchester, Marketing, International Business, Strategy (MIBS) Division
Office : Building II, College of Management 615
Tel : 02-33661042
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E-mail : euniceliu66@ntu.edu.tw
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Research Field
• Strategic Alliance
• Network Relationship
• Knowledge Transfer, Technology & Innovation Management
• International Entrepreneurship
Research Field Summary
Education
• Ph.D. University of Manchester, Marketing, International Business, Strategy (MIBS) Division
Courses
• Analysis of Global Business
• Global Innovation Management
• Global Market Management
• Seminar of Industrial Organization
Honors

Academic
College of Management, Research Award, 2020 
Palgrave Macmillan Prize, Best Paper Award in AIB UK Conference, 2019
Citation of Excellence Award by Emerald Literati Network, 2015
Rising-Star Top-Notch Project Grant 2014
National Science Council, Young Scholar Award, 2012-2014
Teaching Excellence Award (School Level) 2014
Teaching Excellence Award (Department Level) 2013
Industry:
Letter of Recognition, the first private operator to launch roaming service in China. (by Far EasTone)
Spot Recognition, Outstanding performance to achieve the year target for roaming service (by Far EasTone)

Experience

(1)Academic Experience
　•Associate Professor, Department of Business Administration, National Cheng Kung University
　•Assistant Professor, Department of Business Administration, National Cheng Kung University
　
(2)Industry Experience
　•Far EasTone Telecommunications Co., Ltd (Joint Venture with AT&T), Strategic Planning, Corporate Development Department
　•Union Bank of California, N.A. (Under the management of Mitsubishi Bank), Loan Department

(3)Other Professional Activities

  • Visiting Scholar, Temple University, US　
  • Visiting Scholar, University of New South Wales, Australia
  • Visiting scholar, University of London, King’s College, UK
  • Visiting scholar, Manchester Business School, University of Manchester, UK
  • Visiting scholar, Department of Business Studies, Uppsala University, Sweden

(4)Academic Services
　•Editorial Board: International Business Review , Asia Pacific Journal of Management
　•Section Chairs in British Academy of Management (BAM) Conference, AIB Reviewer, Consortium of International Marketing (CiMar) Reviewer
　•Served as a referee/paper reviewer for several referred journals

Conference Paper
  1. Liu, Chia-Ling (Eunice), 2020, Alliance network management, Paper accepted for interactive session in the European Group for Organization Studies Conference (EGOS), Hamburg, Germany, 2-4 Jul.
  2. Liu, Chia-Ling (Eunice), Zhou, Huan (Joy), Ghauri, Pervez N. (2020), 2020, Global or local networks: Which shape firms' opportunity development in international markets, Paper accepted for presentation at the Academy of Management (AOM) 2020 Conference, Vancouver, BC, Canada, 7 Aug.-11 Aug.
  3. Liu, Chia-Ling (Eunice), Sinkovics Nomemi, Sinkovics, Rudolf R., 2019, Knowledge connectivity in global value chains: Lessons from Taiwan’s electronics and IT hardware industries, Paper accepted for presentation in the Academy of International Business (AIB) UK Chapter Conference, Brighton, UK, 25-27 April 2019 “Best Paper Award”.
  4. Liu, Chia-Ling (Eunice), 2019, Learning in alliance networks, Paper accepted for presentation in the Academy of International Business (AIB) Conference, JMS paper development workshop, Copenhagen, Denmark, 23-27, June.
  5. Liu, Chia-Ling (Eunice), Lui Steven, Kim, Younok, 2018, Comparing the impact of alliance learning activities on alliance performance across small and large firms, Paper accepted at Interactive Session in the Academy of International Business (AIB) 2018 Annual Meeting, Minneapolis, USA, 26-28 June.
  6. Liu, Chia-Ling (Eunice), 2017, Orchestrating alliance networks, Paper accepted for presentation in the European Group for Organization Studies Conference (EGOS) 2017 Annual Meeting, Copenhagen, Denmark, 6 Jul.-8 Jul.
  7. Liu, Chia-Ling (Eunice), Sinkovics Nomemi, Sinkovics, Rudolf R., 2017, Supplier Learning and Upgrading in Global Value Chains: Lessons from Taiwan's IT Industry, Paper accepted for presentation in the International Business, Economic Geography and Innovation 2017 Journal of World Business (JWB SI) Conference, Venice, Italy, 18 -19 Dec.
  8. Zhou, Huan (Joy), Liu, Chia-Ling (Eunice), Ghauri, Pervez N., August 2016, The impact of networks and opportunity development in the internationalization process of the firm, Paper accepted for presentation at the Academy of Management (AOM) 2016 Conference, (Anaheim), 5 Aug.-9 Aug..
  9. Liu, Chia-Ling (Eunice), July 2015, The influences of networks and opportunity development on firm’s global product development, Paper accepted for presentation in the European Group for Organization Studies Conference (EGOS) 2015 Annual Meeting, (Athens), 2 Jul.-4 Jul..
  10. Liu, Chia-Ling (Eunice), July 2015, Knowledge sharing and network capabilities in alliance networks: The role of innovation appropriablity, Paper accepted for presentation in the Global Business and Technology Association Conference (GBATA) 2015 Annual Meeting, (Peniche), 7 Jul.-11 Jul..
  11. Liu, Chia-Ling (Eunice), Hsin-Yen, Chung, December 2014, The Key Factors Influencing Own-Branding Strategies of Taiwanese Firms, Paper accepted for presentation in the Asia Pacific Management Conference (APMC) 2014 Annual Meeting, (Kobe), 3 Dec.-4 Dec..
  12. Liu, Chia-Ling (Eunice), Lui Steven, Liu, John, June 2014, The performance impact of alliance learning based on different learning intentions in high technology industries, Paper accepted at JIBS paper development worship in the Academy of International Business (AIB) 2014 Annual Meeting, (Vancouver), 23 Jun.-26 Jun..
  13. Liu, Chia-Ling (Eunice), Yingying Zhang, January 2014, Learning Process and Capability Formation in Cross-border Buyer-supplier Relationships: A Qualitative Case Study of Taiwanese Technological Firms, Paper accepted for presentation in the International Association of Chinese Management Research (IACMR) 2014 Annual Meeting, (Beijing), 18 Jun.-22 Jun..
  14. Liu, Chia-Ling (Eunice), Lui Steven, Liu, John, July 2013, Managing learning activities to improve performance of international strategic alliances, Paper accepted at Interactive Sessionin the Academy of International Business (AIB) 2013 Annual Meeting, (Istanbul), 3Jul.-6Jul..
  15. Liu, Chia-Ling (Eunice), Sinkovics R. Rudolf, June 2013, Knowledge acquisition and application in international buyer-suppliers alliances, Paper accepted at Interactive Sessionin the Academy of International Business (AIB) 2013 Annual Meeting, (Istanbul), 3Jul.-6Jul..
  16. Zhou, Huan (Joy), Liu, Chia-Ling (Eunice),Ghauri, Pervez N., December 2012, The impact of networks and opportunity development in the internationalization process: Firms from newly industrialized countries, Paper accepted for presentation at the Strategic Management Society (SMS) 2012 Special Conference, (Guangzhou), 14Dec.-16Dec..
  17. Liu, Chia-Ling (Eunice), Wen-Chung Chen., July 2012, Orchestrating alliance networks: the role of innovation appropriability, knowledge sharing and network capability, Paper presented at the European Group Organization Studies (EGOS) 2012 Annual Conference, (Helsinki), 02 Jul.-07Jul.(An earlier version was presented at Reading International Business 2011 Annual Conference).
  18. Zhou, Huan (Joy), Ghauri, Pervez N. Liu, Chia-Ling (Eunice), July 2011, Network ties, international opportunity recognition and internationalization of emerging economy firms, Paper accepted for presentation at the Academy of Innovation and Entrepreneurship (AIE) 2011 Annual Meeting, (Beijing), 01Jul.-03Jul..
  19. Liu, Chia-Ling (Eunice), Wen-Chung Chen., April 2011, Orchestrating alliance networks: the role of innovation appropriability, knowledge sharing and network capability, Paper presented at the Reading IB 2011 Annual Meeting, Reading (John H. Dunning Centre), 11Apr.-12Apr..
  20. Liu, Chia-Ling (Eunice), Wen-Chung Chen., April 2010, The influences of knowledge sharing, network capabilities, and innovation appropriability on alliance performance, Paper presented at the Academy of International Business(AIB) 2010 Annual Meeting, (Dublin), 8Apr.-10Apr..
  21. Liu, Chia-Ling (Eunice), Sinkovics R. Rudolf, Ghauri, Pervez. N, September 2009, Alliance learning,capability development and network competence, Paper presented at the BritishAcademy of Management (BAM) 2009 Annual Meeting.
  22. Liu, Chia-Ling (Eunice), August 2009, The acquisition and application of knowledge in alliance network, Paper accepted for presentation at the Academy of Management (AOM) 2009 Annual Meeting.
  23. Liu, Chia-Ling (Eunice), Ghauri, Pervez N., Sinkovics, Rudolf R, June 2008, Relational capital, inter-firm learning and alliance performance, Paper presented at the Academy of International Business (AIB) 2008 Annual Meeting.
  24. Liu, Chia-Ling (Eunice), August 2008, Creating advantage through cooperative relationship: the role of relational capital, Paper accepted for Interactive Session at the Academy of Management (AOM) 2008 Annual Meeting.
  25. Liu, Chia-Ling (Eunice), April 2008, Do firm create value through alliances and networks?, Paper presented at the International Conference on Management of Technology (IAMOT) 2008 Annual Meeting.
  26. Sinkovics, Rudolf R., Jean, Ruey-Jer Bryan, Liu, Chia-Ling (Eunice), May 2007, A resource-based view of the internet and its impact on market orientation and export performance: Evidence from UK exporting SMEs, Paper presented at the Consortium for International Marketing Research (CiMar) 2007 Annual Meeting.
  27. Liu, Chia-Ling (Eunice), Ghauri, Pervez N., Sinkovics, Rudolf R, April 2007, Relational capital, network and knowledge transfer, Paper presented at the Academy of International Business (AIB) 2007 Annual Meeting.
  28. Liu, Chia-Ling (Eunice), Ghauri, Pervez N., Sinkovics, Rudolf R, August 2006, Knowledge acquisition through international strategic alliances, Paper presented in the paper session at the Academy of Management (AOM) 2006 Annual Meeting.
  29. Liu, Chia-Ling (Eunice), July 2005, Capability and network position enhancement through alliance learning - An empirical study of electronics and IT Industry, Paper presented at the Academy of International Business (AIB) 2005 Annual Meeting.
  30. Liu, Chia-Ling (Eunice), April 2005, Knowledge acquisition in international strategic alliances: An empirical study of IT industry, Paper presented at the 32th Annual Conference of Academy of International Business (AIB) UK Chapter.
  31. Liu, Chia-Ling (Eunice), December 2004, Capability enhancement through alliance learning- Evidence from IT industry, Paper accepted to be presented at the 30th Annual Conference of European International Business Academy (EIBA).
  32. Liu, Chia-Ling (Eunice), August 2004, Knowledge flows in international strategic alliances- An empirical study of IT industry, Paper presented at British Academy of Management(BAM) 2004 Annualconference.
  33. Liu, Chia-Ling (Eunice), May 2003, Cross-border knowledge flows and alliance performance, Paper presented at 2003 Annual Doctoral Conference of Manchester Federal School of Business and Management.
Journal Paper
  1. Sinkovics Nomemi Liu, Chia-Ling (Eunice), Sinkovics, Rudolf R., Ram Mudambi, 2021, The dark side of trust in global value chains: Taiwan’s electronics and IT hardware industries, Journal of World Business, 56(4), DOI: 10.1016/j.jwb.2021.101195, 科技部管理一學門推薦期刊, ABS 4 level.
  2. Liu, Chia-Ling (Eunice), Steven Lui, 2020, Comparing the impact of alliance-learning activities on alliance performance across small and large firms, Knowledge Management Research and Practice, 18 (2), 188-198, doi: 10.1080/14778238.2019.1673674, Australia ABDC: A journal.
  3. Liu, Chia-Ling (Eunice), Yingying Zhang, Zhang, Ghauri, Pervez N., 2020, The influence of internet marketing capabilities on international market performance, International Marketing Review, 37 (3), 447-469, doi:10.1108/IMR-04-2018-0146, 科技部管理一學門推薦期刊.
  4. Liu, Chia-Ling (Eunice), Sinkovics Nomemi, Sinkovics, Rudolf R., 2020, Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan, Industrial Marketing Management, 90, 453-465, doi:10.1016/j.indmarman, 科技部管理二學門推薦期刊.
  5. Liu, Chia-Ling (Eunice), Yingying Zhang, Zhang, 2014, Learning process and capability formation in cross-border buyer-supplier relationships: A qualitative case study of Taiwanese technological firms, International Business Review, 23(4), 718 - 730, 科技部管理一學門推薦期刊.
  6. Liu, Chia-Ling (Eunice), 2012, Knowledge mobility in cross-border buyer-supplier relationships, Management International Review, 52 (2), 275 - 291, (NSC 95-2416-H-194-043), 科技部管理一學門推薦期刊.
  7. Liu, Chia-Ling (Eunice), Sinkovics, Rudolf R., Pezderka, Noemi, Haghirian, Parissa, 2012, Determinants of consumer perceptions toward mobile advertising - A comparison between Japan and Austria, Journal of Interactive Marketing, 26 (1), 21 - 32, 科技部管理二學門期刊.
  8. Liu, Chia-Ling (Eunice), 2012, An investigation of relationship learning in cross-border buyer-supplier relationships, International Business Review, 21 (3), 311 - 327, 科技部管理一學門推薦期刊.
  9. Liu, Chia-Ling (Eunice), Ghauri, Pervez N., Sinkovics, Rudolf R, 2010, Understanding the impact of relational capital and organizational learning on alliance outcome, Journal of World Business, 45(3), 237 - 249, (NSC 96-2416-H-194-018), 科技部管理一學門推薦期刊, ABS 4 level.
  10. Liu, Chia-Ling (Eunice), 2009, Do firms create value through international strategic alliances?, Advances in International Marketing, 20, 195 - 225, (ranked as one of the top ten journal that have the most impact in international business research DuBois and Reeb, 2000 "Ranking the International Business Journals," Journal of International Business Studies, 31 (4), 689-704).
  11. Jean, Ruey-Jer Bryan, Liu, Chia-Ling (Eunice), Claudia Klausegger, 2009, A review and enhancement of qualitative research on Asian-Pacific emerging market in international business: the case of using interview-based qualitative research in Taiwan, Der Markt, 48(1), 21 - 28.
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