Detailed Information
Shih-Chun (Daniel) Chin
Ph.D. University of Illinois at Urbana-Champaign, Gies College of Business Ph.D., Marketing
Office : Building II, College of Management 514
Tel : 02-33661043
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Research Field
• Prosocial Behavior
• Morality
• Corporate Social Responsibility
• Technology Adoption
Research Field Summary
Education
• University of Illinois at Urbana-Champaign, Gies College of Business Ph.D., Marketing
Courses
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Honors
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Experience
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Conference Paper
  1. Lee, Erica (Ji Hyun), Maria A. Rodas, Hyun Euh, Shih-Chun (Daniel) Chin, March 2025, Cultural Differences in the Age of AI: The Role of Privacy in Multicultural Consumer Decision-Making, 2025 SCP Boutique Conference on Multicultural Marketing, (Louisville, KY).
  2. Chin, Shih-Chun (Daniel), Mustafa Karatas, Tiffany B. White, February 2025, The Divergent Effects of Product Provider Diversity on Consumer Responses, Society for Consumer Psychology, (Las Vegas, NV).
  3. Chin, Shih-Chun (Daniel), Yafei Guo, Hyun Euh, February 2025, No Dirty Business? How Political Ideology Shapes Secondhand Product Purchases, Society for Consumer Psychology, (Las Vegas, NV).
  4. Han Young Jung*, Shih-Chun (Daniel) Chin*, Sarah Lim, Kathleen D. Vohs, March 2024, Accepting Cryptocurrency as a Form of Payment Undermines Brand Evaluations, Society of Consumer Psychology, (Nashville, TN).
  5. Han Young Jung*, Shih-Chun (Daniel) Chin*, Sarah Lim, Kathleen D. Vohs, October 2023, Accepting Cryptocurrency as a Form of Payment Undermines Brand Evaluation, Association for Consumer Research, (Seattle, WA).
  6. Shih-Chun (Daniel) Chin, Cony Ming-Shen Ho, TzuShuo Ryan Wang, October 2023, No More Than Once?: The Downside of Recurring Donation Appeals in Attracting Donors, Association for Consumer Research, (Seattle, WA).
  7. Han Young Jung*, Shih-Chun (Daniel) Chin*, Sarah Lim, Kathleen D. Vohs, August 2023, Accepting Cryptocurrency as a Form of Payment Undermines Brand Evaluations, European Association for Consumer Research, (Amsterdam, Netherlands).
Journal Paper
  1. Cony Ming-Shen Ho*, Shih-Chun (Daniel) Chin*, TzuShuo Ryan Wang, March 2025, Recurring vs. One-Time Donation Requests: The Toll on Attracting Donors, Journal of Business Research, 192, 115317.
  2. Shih-Chun (Daniel) Chin, TzuShuo Ryan Wang, Cony Ming-Shen Ho, September 2024, Gifts that give twice are not twice as nice: Consumers avoid socially responsible gifts for picky recipients, Psychology & Marketing, 41 (9), 2070-2081.
  3. 秦時雋,周軒逸, June 2020, 產品置入顯著度與幽默情境之效果:以 Instagram 為例, 電子商務學報, 22(1), 87-128.
Book
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Book Paper
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Technical Report
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Other
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