National Taiwan University International Business

Department Member

Personal Information

YU-JEN CHEN

Ph.D. Ph.D in Marketing, Robert H. Smith School of Business, University of Maryland, USA (2013)

Master MBA, Graduate School of International Business, National Cheng Kung University, Taiwan (2004)

Bachelor BSM, Management Science, National Chiao Tung University, Taiwan (2002)

Office : Building II, College of Management 815

Tel : +886-2-33661928

Fax :

E-mail : yjchen80@ntu.edu.tw

Office Hour :

Home Page :

Related Link : https://www.researchgate.net/profile/Yu-Jen-Chen-5 https://www.linkedin.com/in/yu-jen-chen-83ba5617/

Personal Information
Education & Courses
Honors & Experience
Conference Paper
Journal Paper
Book
Book Paper
Technical Report
Additional Information

Research Field

• Consumer Online Communication

• Word-of-Mouth Marketing

• Social Media

• Social Influence

• Persuasion Knowledge

Research Field Summary

Yu-Jen Chen is Associate Professor of Marketing at the Department of International Business, College of Management, National Taiwan University. His research interests include consumer online communication, word-of-mouth marketing, social media, persuasion knowledge, and social influence. His research has appeared in major international journals, including Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy and Marketing. He obtained his PhD degree in Marketing at the Robert H. Smith School of Business at the University of Maryland, College Park. Prior to joining National Taiwan University, he was an Associate Professor with tenure at the Department of Marketing and International Business at Lingnan University, Hong Kong. He had taught marketing-related courses at University of Maryland and Lingnan University.

Education

• Ph.D in Marketing, Robert H. Smith School of Business, University of Maryland, USA (2013)

• MBA, Graduate School of International Business, National Cheng Kung University, Taiwan (2004)

• BSM, Management Science, National Chiao Tung University, Taiwan (2002)

Courses

• Marketing Management (Graduate)

• Marketing Research (Undergraduate)

Honors

New Faculty Grant (NTD 800,000), National Taiwan University, 2022.

Certificate of Merit, Teaching Excellence Award Scheme, Lingnan U, 2018.

Direct Grant, Lingnan U, 2021, 2020, 2019, 2017, 2016

Faculty Research Grant, Lingnan U, 2019, 2018, 2014.

Research Grant Committee Competitive Grants Award (HKD 20,000), Lingnan U, 2018.

General Research Fund (GRF) (HKD 433,570), University Grants Committee (HK), 2017.

Early Career Scheme (ECS) (HKD 538,800), University Grants Committee (HK), 2014.

Teaching Development Grant (HKD 178,000), Lingnan U, 2014

Dean’s Research Fellowship, University of Maryland, 2007-12.

Jacob K. Goldhaber Travel Award, University of Maryland, 2012.

International Conference Student Support Award, University of Maryland, 2012.

Study Abroad Scholarship (USD 50,000), Ministry of Education, Taiwan, 2007-09.

International Trading Scholarship, Taipei Importers & Exporters Association, 2002.

Presidential Award, National Chiao Tung University, 2001.

Professor Tsau-Yi Ho Scholarship, National Chiao Tung University, 2001.

Experience

●National Taiwan University - College of Management, Department of International Business

Associate Professor (with Tenure), 2022- present

●Lingnan University – Faculty of Business, Department of Marketing and International Business

Assistant Professor, 2013- 18

Associate Professor (with Tenure), 2018- 22

Program Coordinator, Master of Science in Marketing and International Business, 2020-21

Director, Marketing, E-Commerce & Supply Chain Management Research Program, Hong Kong Institute of Business Studies (HKIBS), 2020-21

●University of Maryland, College Park- Robert H. Smith School of Business, Marketing Department

Visiting Scholar, 2017

Lecturer, 2012, 2010

Research Assistant, 2007-12

Teaching Assistant, 2009

●National Cheng Kung University, College of Management

Research Assistant in Graduate School of International Business, 2002-04

Teaching Assistant in Statistics, 2003

Conference Paper

•Chen, Yu-Jen and Amna Kirmani (2019), “Friendship Matters: How Inter-Senders Friendship Influences Information Receivers’ Compliance Behavior?” poster presented at Association for Consumer Research, Atlanta, GA.
•Chen, Yu-Jen (2019), “The Demand and Supply of Consumer Communication on the Internet,” keynote speech at World of Web and Digital Marketing in the Chinese Context, Hong Kong.
•Chen, Yu-Jen and Chunyu Li (2019), “How and Why Review Structure Causes the Biased Product Reviewing Behavior,” poster presented at International Symposium on Business and Social Sciences, Okinawa, Japan.
•Chen, Yu-Jen (2017), “When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online” poster presented at Association for Consumer Research, San Diego, CA.
•Chen, Yu-Jen and Suntong Qi (2017), “A Goal Rebound Hypothesis: Sequential Friends Endorsement in Social Media,” poster presented at Annual Conference on Management and Social Sciences, Osaka, Japan.
•Chen, Yu-Jen (2017), “The Effect of Salience of Multiple Social Roles on Social Communication,” poster presented at International Symposium on Business and Social Science, Kitakyushu, Japan.
•Qi, Suntong and Yu-Jen Chen (2016), “The Role of Social Endorsement in a Repeated Exposure Context,” poster presented at Association for Consumer Research, Berlin, Germany.
•Chen, Yu-Jen and Amna Kirmani (2016), “The Investigation of Message Senders Relation on Message Effectiveness” poster presented at International Conference on Social Science and Business, Tokyo, Japan.
•Chen, Yu-Jen (2016), “When and Why Does the Presence of Friends Affect Status Update Frequency on Social Network Sites?” paper presented at AIB Southeast Regional Conference 2016, Guangzhou, China.
•Chen, Yu-Jen and Amna Kirmani (2015), “When Does Relation Between Message Senders Influence Persuasiveness?” poster presented at The International Symposium on Business and Social Sciences, Tokyo, Japan.
•Li, Chunyu and Yu-Jen Chen (2015), “Does Review Structure Matter? How Normative or Pros-Cons Review Influences Review Content?” poster presented at Association for Consumer Research, New Orleans, LA.
•Chen, Yu-Jen and Amna Kirmani (2015), “Friends or Non-Friends? How do WOM Senders’ Relation Backfire Message Persuasiveness” poster presented at Annual Symposium on Management and Social Sciences, Osaka, Japan.
•Chen, Yu-Jen and Amna Kirmani (2014), "Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness? "poster presented at Association for Consumer Research, Baltimore, MD.
•Chen, Yu-Jen and Dave Godes (2014), "Rating with Confidence: Rating Certainty and Word-of-Mouth Behavior,” paper presented at Association for Consumer Research, Baltimore, MD.
•Hamilton, Rebecca, Ann Schlosser, and Yu-Jen Chen (2014), "Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Databases," paper presented at The 2014 Customer Insights Conference by Yale School of Management, New Haven, CT.
•Hamilton, Rebecca, Ann Schlosser, and Yu-Jen Chen (2013), "Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Databases," (session chair: Yu-Jen Chen) paper presented at Association for Consumer Research, Chicago, IL.
•Chen, Yu-Jen and Amna Kirmani (2013), "Posting Strategically: The Consumer as an Online Media Planner," paper presented at Advertising and Consumer Psychology Conference, San Diego, CA.
•Hamilton, Rebecca, Ann Schlosser, and Yu-Jen Chen (2013), "Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Databases," paper presented at Marketing Academic Research Colloquium, State College, PA.
•Chen, Yu-Jen and Dave Godes (2012), "Rating with Confidence: Rating Certainty and Word-of-Mouth Behavior,"(session chairs: Jonah Berger and Ezgi Akpinar) paper presented at Association for Consumer Research, Vancouver, BC.
•Chen, Yu-Jen and Dave Godes (2012), " Rating with Confidence: Rating Certainty and Word-of-Mouth Behavior," poster presented at Marketing Academic Research Colloquium, Pittsburgh, PA.
•Chen, Yu-Jen and Dave Godes (2012), "Product Rating: How Rating Certainty Affects Post-Rating WOM Likelihood," poster presented at Society for Consumer Psychology, Las Vegas, NV.
•Chen, Yu-Jen and Amna Kirmani (2011), “Persuading Others Online: The Consumer as Media Planner,” (session chair: Yu-Jen Chen) paper presented at Association for Consumer Research, St. Louis, OH.
•Chen, Yu-Jen and Amna Kirmani (2011), “The Effect of Product Experience, Motives, and Product Type on Consumers’ Where to Post Decisions,” poster presented at Society for Consumer Psychology, Atlanta, GA.
•Chen, Yu-Jen and Amna Kirmani (2009), “From Why and What to Where I Post: Online Posting Behavior,” poster presented at Association for Consumer Research, Pittsburgh, PA.
•Chen, Yu-Jen, Athena Huang, and Yi-Yueh Hung (2003), “Starbucks’ expansion into European markets”, paper presented at 6th Business Operations and Management Conference, Tainan, Taiwan.

Journal Paper

•Chen, Yu-Jen and Amna Kirmani (2015), “Posting Strategically: The Consumer as an Online Media Planner,” Journal of Consumer Psychology, 25 (4), 609-621.
•Hamilton, Rebecca, Ann Schlosser, and Yu-Jen Chen (2017), “Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Databases.” Journal of Marketing Research, 54(4), 540-555.
•Lantzy, Shannon, Rebecca Hamilton, Yu-Jen Chen, and Katherine Stewart (2021), “Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?” Journal of Public Policy and Marketing, 40 (1), 27-44.
•Qi, Suntong, Ling Peng, and Yu-Jen Chen (2021), “A Set-Theoretic Approach to Identify Effective Configurations of Promotional Attributes,” Journal of Consumer Marketing, 38(6), 626-637.

Book

•結構方程模式中介與干擾效果 (2015), 陳順宇, 陳譽仁, 三民書局

Book Paper

No Data Available

Technical Report

No Data Available

Other

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	國立臺灣大學
	國際企業學系暨研究所
	International Business , National Taiwan University