國立臺灣大學
國際企業學系暨研究所
International Business , National Taiwan University
正體中文 Contact Us Management NTU
正體中文
Personal Information
YU-JEN CHEN
Ph.D. Ph.D in Marketing, Robert H. Smith School of Business, University of Maryland, USA (2013)
Master MBA, Graduate School of International Business, National Cheng Kung University, Taiwan (2004)
Bachelor BSM, Management Science, National Chiao Tung University, Taiwan (2002)
Office : Building II, College of Management 815
Tel : +886-2-33661928
Fax :
E-mail : yjchen80@ntu.edu.tw
Office Hour : By Appointment
Home Page :
Related Link : https://www.researchgate.net/profile/Yu-Jen-Chen-5 https://www.linkedin.com/in/yu-jen-chen-83ba5617/
Research Field
• Consumer Online Communication
• Word-of-Mouth Marketing
• Social Media
• Social Influence
• Persuasion Knowledge
Research Field Summary
Yu-Jen Chen is Associate Professor of Marketing at the Department of International Business, College of Management, National Taiwan University. His research interests include consumer online communication, word-of-mouth marketing, social media, persuasion knowledge, and social influence. His research has appeared in major international journals, including Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy and Marketing. He obtained his PhD degree in Marketing at the Robert H. Smith School of Business at the University of Maryland, College Park. Prior to joining National Taiwan University, he was an Associate Professor with tenure at the Department of Marketing and International Business at Lingnan University, Hong Kong. He had taught marketing-related courses at University of Maryland and Lingnan University. 
Education
• Ph.D in Marketing, Robert H. Smith School of Business, University of Maryland, USA (2013)
• MBA, Graduate School of International Business, National Cheng Kung University, Taiwan (2004)
• BSM, Management Science, National Chiao Tung University, Taiwan (2002)
Courses
• Experimental Methods in Behavioral Studies (Graduate)
• Global Brand Management (Undergraduate)
• Marketing Management (Graduate)
• Marketing Research (Undergraduate)
Honors
2022-23 New Faculty Grant (NTD 800,000), National Taiwan University.
2018 Certificate of Merit, Teaching Excellence Award Scheme, Lingnan U.
2021-23 Direct Grant, Lingnan U, 2021.
2019-2021 Faculty Research Grant, Lingnan U, 2019.
2018-20 Research Grant Committee Competitive Grants Award (HKD 20,000), Lingnan U, 2018.
2017-19 General Research Fund (GRF) (HKD 433,570), University Grants Committee (HK), 2017.
2014-16 Early Career Scheme (ECS) (HKD 538,800), University Grants Committee (HK), 2014.
2014-15 Teaching Development Grant (HKD 178,000), Lingnan U, 2014
2007-12 Dean’s Research Fellowship, University of Maryland, 2007-12.
2012 Jacob K. Goldhaber Travel Award, University of Maryland, 2012.
2012 International Conference Student Support Award, University of Maryland, 2012.
2007-09 Study Abroad Scholarship (USD 50,000), Ministry of Education, Taiwan, 2007.
2002 International Trading Scholarship, Taipei Importers & Exporters Association, 2002.
2001 Presidential Award, National Chiao Tung University, 2001.
2001 Professor Tsau-Yi Ho Scholarship, National Chiao Tung University.
2023-26 NTU EMBA Elite Scholar Chair
2018-20 Faculty Research Grant, Lingnan U, 2018.
2014-16 Faculty Research Grant, Lingnan U.
2020-22 Direct Grant, Lingnan U, 2020.
2019-21 Direct Grant, Lingnan U, 2019.
2017-19 Direct Grant, Lingnan U, 2017.
2016-18 Direct Grant, Lingnan U, 2016.
Experience
Since 2022 Fall Associate Professor (with Tenure), Department of International Business, College of Management, National Taiwan University (Taiwan)
2018-22 Associate Professor (with Tenure), Department of Marketing and International Business, Faculty of Business, Lingnan University (Hong Kong)
2013-18 Assistant Professor (Tenure Track), Department of Marketing and International Business, Faculty of Business, Lingnan University (Hong Kong)
2020-21 Program Coordinator, Master of Science in Marketing and International Business, Lingnan University (Hong Kong)
2020-21 Director, Marketing, E-Commerce & Supply Chain Management Research Program, Hong Kong Institute of Business Studies (HKIBS), Lingnan University (Hong Kong)
2017 Fall Visiting Scholar, Marketing Department, Robert H. Smith School of Business, University of Maryland, College Park (USA)
2012 Fall Lecturer, Marketing Department, Robert H. Smith School of Business, University of Maryland, College Park (USA)
2010 Spring Lecturer, Marketing Department, Robert H. Smith School of Business, University of Maryland, College Park (USA)
2007-12 Graduate Assistant, Marketing Department, Robert H. Smith School of Business, University of Maryland, College Park (USA)
2009 Fall Teaching Assistant, MBA Program, Marketing Department, Robert H. Smith School of Business, Marketing Department, University of Maryland, College Park (USA).
2002-04 Research Assistant in Research Assistant, Graduate School of International Business, National Cheng Kung University (Taiwan)Graduate School of International Business, 2002-04
2003 Fall Teaching Assistant, Department of Statistics, National Cheng Kung University (Taiwan).
Conference Paper
  1. Yu-Jen Chen, October 2023, Association for Consumer Research Conference, , (Seattle, WA, USA).
Journal Paper
  1. Suntong Qi, Ling Peng, and Yu-Jen Chen, 2021, A set-theoretic approach to identifying effective configurations of promotional attributes, Journal of Consumer Marketing, 38(6), 626-637.
  2. Shannon Lantzy, Rebecca W. Hamilton, Yu-Jen Chen, Katherine Stewart, 2021, Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?, Journal of Public Policy and Marketing, 40(1), 27-44.
  3. Rebecca Hamilton, Ann Schlosser, Yu-Jen Chen, August 2017, Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions, Journal of Marketing Research, 54(August), 540-555.
  4. Yu-Jen Chen and Amna Kirmani, 2015, Posting strategically: The consumer as an online media planner, Journal of Consumer Psychology, 25(4), 609-621.
Book
•結構方程模式中介與干擾效果  (2015), 陳順宇, 陳譽仁, 三民書局
Book Paper
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Technical Report
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Other
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