國立臺灣大學
國際企業學系暨研究所
International Business , National Taiwan University
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個人資料
陳譽仁
博士 Ph.D in Marketing, Robert H. Smith School of Business, University of Maryland, USA (2013)
碩士 MBA, Graduate School of International Business, National Cheng Kung University, Taiwan (2004)
學士 BSM, Management Science, National Chiao Tung University, Taiwan (2002)
研究室 : 二館 815
電話 : +886-2-33661928
傳真 :
E-mail : yjchen80@ntu.edu.tw
諮詢時段 : By Appointment
個人網頁 :
相關連結 : https://www.researchgate.net/profile/Yu-Jen-Chen-5 https://www.linkedin.com/in/yu-jen-chen-83ba5617/
主要研究領域
• Consumer Online Communication
• Word-of-Mouth Marketing
• Social Media
• Social Influence
• Persuasion Knowledge
研究領域摘要
Yu-Jen Chen is Associate Professor of Marketing at the Department of International Business, College of Management, National Taiwan University. His research interests include consumer online communication, word-of-mouth marketing, social media, persuasion knowledge, and social influence. His research has appeared in major international journals, including Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy and Marketing. He obtained his PhD degree in Marketing at the Robert H. Smith School of Business at the University of Maryland, College Park. Prior to joining National Taiwan University, he was an Associate Professor with tenure at the Department of Marketing and International Business at Lingnan University, Hong Kong. He currently serves as a member of the Editorial Review Board for the Journal of Interactive Marketing (JNM). He also serves as a regular ad-hoc reviewer for prestigious marketing and psychology journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Experimental Psychology: Applied.  
學歷
• Ph.D in Marketing, Robert H. Smith School of Business, University of Maryland, USA (2013)
• MBA, Graduate School of International Business, National Cheng Kung University, Taiwan (2004)
• BSM, Management Science, National Chiao Tung University, Taiwan (2002)
課程
• 顧客服務管理 (EMBA)
• Experimental Methods in Behavioral Studies (Graduate)
• Global Brand Management (Undergraduate and Graduate)
• Marketing Management (Undergraduate, Graduate & GMBA)
• Marketing Research (Undergraduate and Graduate)
獲獎
2026-28 學術研究生涯發展研究計畫(深耕型計畫)(台大研發處) (NTD: 1,814,000)
2025-28 優秀年輕學者研究計畫(國科會) (TWD: 4,552,000)
2025-28 學術研究生涯發展研究計畫(桂冠型計畫)(台大研發處) (NTD: 1,329,600)
2023-26 臺大EMBA校友菁英學者講座
2022-25 國科會專題研究計畫 (NTD:2,868,000)
2022-23 New Faculty Grant (NTD 800,000), National Taiwan University.
2021-23 Direct Grant, Lingnan U, 2021.
2020-22 Direct Grant, Lingnan U, 2020.
2019-2021 Faculty Research Grant, Lingnan U, 2019.
2019-21 Direct Grant, Lingnan U, 2019.
2018-20 Research Grant Committee Competitive Grants Award (HKD 20,000), Lingnan U, 2018.
2018 Certificate of Merit, Teaching Excellence Award Scheme, Lingnan U.
2018-20 Faculty Research Grant, Lingnan U, 2018.
2017-19 General Research Fund (GRF) (HKD 433,570), University Grants Committee (HK), 2017.
2017-19 Direct Grant, Lingnan U, 2017.
2016-18 Direct Grant, Lingnan U, 2016.
2014-16 Early Career Scheme (ECS) (HKD 538,800), University Grants Committee (HK), 2014.
2014-15 Teaching Development Grant (HKD 178,000), Lingnan U, 2014
2014-16 Faculty Research Grant, Lingnan U.
2012 Jacob K. Goldhaber Travel Award, University of Maryland, 2012.
2012 International Conference Student Support Award, University of Maryland, 2012.
2007-12 Dean’s Research Fellowship, University of Maryland, 2007-12.
2007-09 Study Abroad Scholarship (USD 50,000), Ministry of Education, Taiwan, 2007.
2002 International Trading Scholarship, Taipei Importers & Exporters Association, 2002.
2001 Professor Tsau-Yi Ho Scholarship, National Chiao Tung University.
2001 Presidential Award, National Chiao Tung University, 2001.
經歷
Since 2025 Journal of Interactive Marketing 期刊編輯評審委員
2025 Certificate of Case Writing Workshop at Harvard Business School
2024-25, 2026-27 管理學院EMI種子教師
2024 Certificate of Global Colloquium of Participant-Centered Learning at Harvard Business School
Since 2022 Fall Associate Professor (with Tenure), Department of International Business, College of Management, National Taiwan University (Taiwan)
2020-21 Program Coordinator, Master of Science in Marketing and International Business, Lingnan University (Hong Kong)
2020-21 Director, Marketing, E-Commerce & Supply Chain Management Research Program, Hong Kong Institute of Business Studies (HKIBS), Lingnan University (Hong Kong)
2018-22 Associate Professor (with Tenure), Department of Marketing and International Business, Faculty of Business, Lingnan University (Hong Kong)
2017 Fall Visiting Scholar, Marketing Department, Robert H. Smith School of Business, University of Maryland, College Park (USA)
2013-18 Assistant Professor (Tenure Track), Department of Marketing and International Business, Faculty of Business, Lingnan University (Hong Kong)
2012 Fall Lecturer, Marketing Department, Robert H. Smith School of Business, University of Maryland, College Park (USA)
2010 Spring Lecturer, Marketing Department, Robert H. Smith School of Business, University of Maryland, College Park (USA)
2009 Fall Teaching Assistant, MBA Program, Marketing Department, Robert H. Smith School of Business, University of Maryland, College Park (USA).
2007-12 Graduate Assistant, Marketing Department, Robert H. Smith School of Business, University of Maryland, College Park (USA)
2003 Fall Teaching Assistant, Department of Statistics, National Cheng Kung University (Taiwan).
2002-04 Research Assistant, Graduate School of International Business, National Cheng Kung University (Taiwan)
研討會論文
  1. Kirstie Ko, Yu-Jen Chen, September 2026, Responding to Criticism: How Review Tone and Managerial Responses Shape Brand Credibility, Association for Consumer Research Main Conference, (Chicago, IL, USA).
  2. Yu-Jen Chen, March 2026, The Role of Persuasion Knowledge in Driving Reviewing Behavior for Credence Goods, Society for Consumer Psychology Annual Conference, (San Diego, CA, USA).
  3. Yu-Jen Chen, Amna Kirmani, October 2025, Shaping Consumer Reviews: Do Pros-and-Cons Guidelines Bias Reviewing Behavior?, Association for Consumer Research Conference, (Washington DC, USA).
  4. Yung-Hsiu Lai, Yu-Jen Chen, October 2025, Digital Fundraising Strategy: Leveraging Message Framing andSocial Media Engagement to Shape Donor Behavior, Association for Consumer Research Conference, (Washington DC, USA).
  5. Yu-Jen Chen, Chunyu Li, Amna Kirmani, March 2024, How and Why Does Product Review Guideline Bias Reviewing Behavior? The Role of Sense of Community, Society for Consumer Psychology Annual Conference, (Nashville, TN, USA).
  6. Yu-Jen Chen, October 2023, The Role of Persuasion Knowledge in Driving Reviewing Behavior for Credence Goods, Association for Consumer Research Conference, (Seattle, WA, USA).
  7. Yu-Jen Chen and Amna Kirmani, 2019, Friendship Matters: How Inter-Senders Friendship Influences Information Receivers’ Compliance Behavior?, Association for Consumer Research Conference, (Atlanta, GA, USA).
  8. Yu-Jen and Chunyu Li, 2019, How and Why Review Structure Causes the Biased Product Reviewing Behavior, International Symposium on Business and Social Sciences, (Okinawa, Japan).
  9. Yu-Jen Chen, 2017, The Effect of Salience of Multiple Social Roles on Social Communication, International Symposium on Business and Social Science, (Kitakyushu, Japan).
  10. Yu-Jen Chen, 2017, When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online, Association for Consumer Research Conference, (San Diego, CA, USA).
  11. Yu-Jen Chen and Suntong Qi, 2017, A Goal Rebound Hypothesis: Sequential Friends Endorsement in Social Media, Annual Conference on Management and Social Sciences, (Osaka, Japan).
  12. Qi, Suntong and Yu-Jen Chen, 2016, The Role of Social Endorsement in a Repeated Exposure Context, Association for Consumer Research Conference, (Berlin, Germany).
  13. Yu-Jen Chen and Amna Kirmani, 2016, The Investigation of Message Senders Relation on Message Effectiveness, International Conference on Social Science and Business, (Tokyo, Japan).
  14. Yu-Jen Chen, 2016, When and Why Does the Presence of Friends Affect Status Update Frequency on Social Network Sites?, AIB Southeast Regional Conference, (Guangzhou, China).
  15. Chunyu Li and Yu-Jen Chen, 2015, Does Review Structure Matter? How Normative or Pros-Cons Review Influences Review Content?, Association for Consumer Research Conference, (New Orleans, LA, USA).
  16. Yu-Jen Chen Amna Kirmani, 2015, Friends or Non-Friends? How do WOM Senders’ Relation Backfire Message Persuasiveness, Annual Symposium on Management and Social Sciences, (Osaka, Japan).
  17. Yu-Jen Chen and Amna Kirmani, 2015, When Does Relation Between Message Senders Influence Persuasiveness?, The International Symposium on Business and Social Sciences,, (Tokyo, Japan).
  18. Yu-Jen Chen and David Godes, 2014, Rating with Confidence: Rating Certainty and Word-of-Mouth Behavior, Association for Consumer Research Conference, (Baltimore, MD, USA).
  19. Yu-Jen Chen Amna Kirmani, 2014, Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness?, Association for Consumer Research Conference, (Baltimore, MD, USA).
  20. Rebecca Hamilton, Ann Schlosser, and Yu-Jen Chen, 2013, Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Databases, Association for Consumer Research Conference, (Chicago, IL, USA).
  21. Yu-Jen Chen and Amna Kirmani, 2013, Posting Strategically: The Consumer as an Online Media Planner, Advertising and Consumer Psychology Conference, (San Diego, CA, USA).
  22. Yu-Jen Chen and David Godes, 2012, Rating with Confidence: Rating Certainty and Word-of-Mouth Behavior, Association for Consumer Research Conference, (Vancouver, BC, Canada).
  23. Yu-Jen Chen and David Godes, 2012, Product Rating: How Rating Certainty Affects Post-Rating WOM Likelihood, Society for Consumer Psychology Conference, (Las Vegas, NV, USA).
  24. Yu-Jen Chen and Amna Kirmani, 2011, Persuading Others Online: The Consumer as Media Planner, Association for Consumer Research Conference, (St. Louis, OH, USA).
  25. Yu-Jen Chen and Amna Kirmani, 2011, The Effect of Product Experience, Motives, and Product Type on Consumers’ Where to Post Decisions, Society for Consumer Psychology Conference, (Atlanta, GA, USA).
  26. Yu-Jen Chen and Amna Kirmani, 2009, From Why and What to Where I Post: Online Posting Behavior, Association for Consumer Research Conference, (Pittsburgh, PA, USA).
  27. Chen, Yu-Jen, Athena Huang, and Yi-Yueh Hung, 2003, Starbucks’ expansion into European markets, The 6th Business Operations and Management Conference, (Tainan, Taiwan).
期刊論文
  1. Suntong Qi, Ling Peng, and Yu-Jen Chen, 2021, A set-theoretic approach to identifying effective configurations of promotional attributes, Journal of Consumer Marketing, 38(6), 626-637.
  2. Shannon Lantzy, Rebecca W. Hamilton, Yu-Jen Chen, Katherine Stewart, 2021, Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?, Journal of Public Policy and Marketing, 40(1), 27-44.
  3. Rebecca Hamilton, Ann Schlosser, Yu-Jen Chen, August 2017, Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions, Journal of Marketing Research, 54(August), 540-555.
  4. Yu-Jen Chen and Amna Kirmani, 2015, Posting strategically: The consumer as an online media planner, Journal of Consumer Psychology, 25(4), 609-621.
專書
•結構方程模式中介與干擾效果  (2015), 陳順宇, 陳譽仁, 三民書局
專書論文
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