講者：Prof. Artemis Chang（Associate Professor,Faculty of Business and Law, Queensland University of Technology /HDR Coordinator - Australian Centre for Entrepreneurship Research /Enfranchasing Enterprises, Co-Leader, QUT Centre for Future Enterprise ）

講題：Social Identity Mapping for Family Business Education

時間：112年5月18日（四）中午12:30-14:00（12:00備餐）

地點：臺大管理學院一號館916會議室

摘要：

Family business education programs are designed to equip successors with the knowledge and skills to one day take over the family business.  However, most family business education programs focus on business skill development but overlooked the importance of supporting successors to find their own place in the family business, which is a complex system at the intersection of the family, business, and family businesses.  This paper presents an educational approach based on Social Identity Mapping, a visual exercise to map out one’s multiple roles and the interconnections between them.  Participants were asked to draw their social identity maps at a 2-day workshop and share these maps with other successors.  Follow-up interviews were conducted with 3 pairs of siblings and 3 individual successors 6 months after the workshop.  All interviewees reported that the social identity mapping exercise enabled reflections on their multiple layers of self-identities over time, and how these identities influenced their decisions and experiences within the family businesses.  All participants shared their identity maps with other family members after the workshop and some engaged in meaningful conversations about the dynamics within the family business.  For some interviewees, the identity conversations led to emotional tears; while for others, interesting revelations and positive affirmations.  The findings of this study demonstrate the utility of the social identity mapping exercise to empower the personal and professional growth of the family business successors and shift the educational approach from leadership training to leadership development – a continuous process that spans an entire lifetime.  We contribute to the family business education resources by offering a tool to support the successor’s journey to find the connection between their own identities and the identities of the family business. We contribute to the family business education research by highlighting the importance of designing an education program for “families”, in addition to the business skill education programs. 

報名網址：https://docs.google.com/forms/d/e/1FAIpQLScFpcbcnRkzrJhB2yzouvXAMc099uQ48bLGL7c4DmbEmldZDw/viewform