• 加州大學柏克萊分校商學博士 (PhD in Business Administration, UC Berkeley)
• 台大經濟所碩士 (MA in Economics, National Taiwan University)
• 台大物理系學士 (BS in Physics, National Taiwan University)
課程
• 行銷研究 (Marketing Research)
獲獎
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經歷
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研討會論文
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期刊論文
Chen, Yu-Ping, Leif Nelson, Ming Hsu, January 2015, From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain, Journal of Marketing Research.
Kuo, Wen-Jui, Tomas Sjöström, Yu-Ping Chen, Yen-Hsiang Wang and Chen-Ying Huang, August 2009, Intuition and Deliberation: Two Systems for Strategizing in the Brain, Science, 519 - 522.
