| 2009/2011/2012/2013/2014 | Excellent Teaching Awards, National Taiwan University |
| 2006 - 2007 | Fulbright Scholar |
| 2001 | Research Award, College of Management, National Taiwan University |
| 2003 | Distinguished Teaching Award, National Taiwan University |
| 1999/2000/2001/2002 | Excellent Teaching Awards, National Taiwan University |
| 2002/08 - Present | Professor, Dept. of International Business, National Taiwan University |
| 1995/08 - 2002/07 | Associate Professor, Dept. of International Business, National Taiwan University |
| 1994/08 - 1995/07 | Lecturer, Dept. of International Business, National Taiwan University |
| 1986/07 - 1990/06 | Marketing Service Manager, Boehringer Ingelheim Taiwan Ltd. |