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國立臺灣大學
工商管理學系暨商學研究所
Business Administration , National Taiwan University
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[Lecture] What's in a Name: Assessing the Value of Rebranding in the Hospitality Industry
Activity day:2015-07-27
Published At:2015-07-27
Views:248 2017-02-12 updated
Friday 7 August 2015 12:30pm
Speaker:
Yi-Lin Tsai (Alfred Lerner College of Business and Economics, University of Delaware)
Personal Website:
http://www.lerner.udel.edu/faculty-staff/yi-lin-tsai
Topic:
What's in a Name: Assessing the Value of Rebranding in the Hospitality Industry
Location:
916 Meeting Room , Building 1 , College of Management , NTU
Admission:
is free and open to all. No ticket required.
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