[Lecture] What's in a Name: Assessing the Value of Rebranding in the Hospitality Industry
Activity day:2015-07-27 
Published At:2015-07-27 
Views:248  2017-02-12 updated

 

Friday 7 August 2015 12:30pm

 

 
Speaker: Yi-Lin Tsai (Alfred Lerner College of Business and Economics, University of Delaware)
 
 
Topic: What's in a Name: Assessing the Value of Rebranding in the Hospitality Industry
 
Location: 916 Meeting Room , Building 1 , College of Management , NTU
 
Admission: is free and open to all. No ticket required.