國立臺灣大學
國際企業學系暨研究所
International Business , National Taiwan University
English 聯絡我們 管院首頁 臺大首頁
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個人資料
林俊昇
博士 美國馬里蘭大學 Smith商學院 企業管理博士
研究室 : 二館 501
電話 : 3366-9732
傳真 :
E-mail : chrislin@ntu.edu.tw
諮詢時段 :
個人網頁 :
相關連結 :
主要研究領域
• 數位行銷
• 品牌行銷
• 顧客服務與體驗行銷
• 顧客關係行銷
• 服務品質管理
• 通路行銷
研究領域摘要
以顧客與企業互動為核心之:

1) 數位行銷 (B2C/B2B)
數位服務管理
數位品牌策略
社群媒體行銷
數位溝通策略
數位內容行銷
虛擬社群互動
數位訂閱管理
數位客訴管理

2) 品牌行銷 (B2C/B2B/數位)
品牌形象管理
品牌感受管理
品牌美學
全球品牌策略
員工品牌策略

3) 顧客服務行銷 (B2C/B2B/數位)
顧客體驗行銷
顧客服務管理
顧客關係管理
顧客感受管理
顧客滿意管理
服務品質管理
客訴處理行銷策略
B2B顧客關係管理

4) 通路行銷 (B2C/B2B/數位)
通路虛實整合
通路品牌溝通
通路殿堂策略
數位通路策略
B2B通路關係管理

 
學歷
• 美國馬里蘭大學 Smith商學院 企業管理博士
課程
• 行銷管理 (國企系/國企所/EMBA)
• 全球品牌管理 (國企系/國企所/EMBA)
• 顧客服務管理 (國企系/國企所/EMBA)
• 行銷管理研討五 (博士班)
• 行銷專題研究五 (博士班)
獲獎
2021 臺灣大學 管理學院 學術研究獎
2020 - 2021 臺灣大學 績優教授
2020 臺灣大學 管理學院 學術研究獎
2019 - 2020 臺灣大學 績優教授
2017 - 2022 臺灣大學 校傑出教學獎
2017 臺灣大學 管理學院 學術研究獎
2013 - 2016 臺灣大學 校教學優良獎
2013 - 2014 臺灣大學 績優教授
2012 臺灣大學 管理學院 學術研究獎
2012 臺灣大學 管理學院 英文優良教學獎
2012 - 2013 臺灣大學 績優教授
2012 國際期刊Managing Service Quality (SSCI) 最佳論文獎
2012 國際期刊Journal of Service Management (SSCI) 最佳論文獎First Runner-up
2011 - 2012 臺灣大學 績優教授
2011 臺灣大學 管理學院 學術研究獎
2011 臺灣大學 管理學院 英文優良教學獎
2010 American Marketing Association Service Research Conference 最佳論文獎
2010 臺灣大學 校優良教學獎
2008 - 2010 臺灣大學 管理學院 學術研究獎
2007 臺新金控 臺灣大學管理學院 陳維昭管理研究學者獎
2007 國際期刊Journal of Service Management (SSCI) 最佳論文獎
2007 Emerald Publishing Literati Awards for Excellence論文獎
美國 馬里蘭大學Smith商學院 Krowe Award for Teaching Excellence傑出教學獎
6) 提升台灣企業行銷/品牌/服務競爭力：擔任企業顧問/ Coach/Trainer
經歷
1) 行政及教學：
2022 - Present 臺灣大學 全球品牌與行銷研究中心 主任
2020 - 2021 臺灣大學 行銷執行長
2019 - 2020 臺灣大學 副國際事務長
2017 - 2019 臺灣大學 國際企業學系暨研究所 系主任暨所長
2016 美國 Babson College創新創業教學 Symposium for Entrepreneurship Educators 結業
2013 - 2014 臺灣大學 管理學院 國際關係暨GMBA副執行長
2012 - 2013 美國 馬里蘭大學Smith商學院 客座教授
2008 - 2011 臺灣大學 國際企業學系暨研究所 副系主任暨副所長
2007 美國 哈佛大學商學院 個案教學Program on Case Method and Participant-Centered Learning 結業
2007 美國 哈佛大學商學院 個案教學Case Writing and Course Development Program 結業
2) 學術：
2021 - Present 國際期刊Journal of Service Research (SSCI 台大管院行銷領域傑出期刊) 編輯委員Editorial Review Board
2014 - Present 國際期刊Journal of Service Theory and Practice (SSCI 台大管院行銷領域優良期刊) 副總編輯 Associate Editor
2013 - Present 臺大管理論叢 (TSSCI台大管院優良期刊) 行銷領域主編
2005 - Present 臺灣行銷科學學會 理事
2008 - Present 國際期刊Journal of Retailing (台大管院行銷領域傑出期刊) Reviewer 論文審查人
2006 - Present 國際期刊Journal of Service Management (台大管院行銷領域優良期刊) Reviewer論文審查人
3) 培養台灣高等教育優質師資與研究人才：
指導博士生 [已培養畢業3人]
林政佑博士 國立台南大學 助理教授
周恩頤博士 國立中央大學 助理教授
梁浩怡博士 國立台灣科技大學 助理教授
指導博士生 [在學培養中4人]
4) 強化台灣企業高管之行銷/品牌/服務力：指導臺大EMBA學生論文(百人以上)
5) 培養台灣企業未來全球行銷與品牌人才：指導國企所碩士生與國企系大學部學生
研討會論文
  1. Jiun-Sheng Chris Lin, Cheng-Yu Lin, and En-Yi Chou (2021), Service Employees as Brand Ambassadors: The Influence of Service Employees’ Branding Behaviors on Brand Outcomes, Academy of Marketing Science World Marketing Congress (AMS WMC), (Online).
  2. Chih-Ying Chu and Jiun-Sheng Chris Lin (2021), Getting Better Services: The Influence of Service Experience Upgrades on Experiential Value and Brand Outcomes, Academy of Marketing Science World Marketing Congress (AMS WMC), (Online).
  3. Jiun-Sheng Chris Lin, Cheng-Yu Lin, and En-Yi Chou (2020), What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention, American Marketing Association Service Research Conference (AMA SERVSIG), (Online).
  4. Jiun-Sheng Chris Lin, Cheng-Yu Lin, and En-Yi Chou (2020), Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter, American Marketing Association Service Research Conference (AMA SERVSIG), (Online).
  5. Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2019), Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior, Academy of Marketing Science World Marketing Congress (AMS WMC), (Edinburgh, Scotland).
  6. Jiun-Sheng Chris Lin, Chih-Ying Chu, and Haw-Yi Liang (2019), What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention”, Academy of Marketing Science World Marketing Congress (AMS WMC), (Edinburgh, Scotland).
  7. Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin, June 2018, The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees, American Marketing Association Service Research Conference (AMA SERVSIG), (Paris, France).
  8. Jiun-Sheng Chris Lin, Chih-Ying Chu, and Haw-Yi Liang, June 2017, Linking Employee and Customer Engagement Behaviors in Service Encounters: The Mediation of Relational Energy and Interaction Quality, Academy of Marketing Science World Marketing Congress (AMS WMC), (Christchurch, New Zealand).
  9. Jiun-Sheng Chris Lin and En-Yi Chou, Cheng-Yu Lin, June 2016, Satisfying Customers through Satisfied Service Employees: Integrating the Emotional Labor and Emotional Contagion Perspectives, American Marketing Association Service Research Conference, (Maastricht, the Netherlands).
  10. Jiun-Sheng Chris Lin, July 2015, The Effects of Self-service Technology Initiatives on Firm Value, Academy of Marketing Science World Marketing Conference, (Bari, Italy).
  11. Jiun-Sheng Chris Lin, and Cheng-Yu Lin, June 2014, The Role of Anticipated Regret in Switching Barrier-Based Customer Retention, American Marketing Association Service Research Conference, (Thessaloniki, Greece).
  12. Jiun-Sheng Chris Lin and Cheng-Yu Lin, En-Yi Chou, June 2013, Service Employees as Brand Champions: The Effect of Service Employees’ Branding Behaviors on Brand Outcomes, 2013 Academy of Marketing Science World Marketing Congress, (Melbourne, Australia).
  13. Jiun-Sheng Chris Lin and Cheng-Yu Lin, June 2012, Modeling Customer-Employee Instant Rapport in the First Encounter, Academy of Marketing Science World Marketing Conference, (Helsinki, Finland).
  14. Jiun-Sheng Chris Lin and En-Yi Chou, June 2012, The Role of Anticipated Regret in Switching Barrier-Based Customer Retention, American Marketing Association Service Research Conference, (Helsinki, Finland).
  15. Jiun-Sheng Chris Lin and Cheng-Yu Lin, July 2011, Do We Click at the First Sight? A Model of Customer-Employee Instant Rapport in the First Service Encounter, Academy of Marketing Science World Marketing Congress, (Reims, France).
  16. Jiun-Sheng Chris Lin and Hsing-Chi Chang, April 2010, Integrating Technology Readiness into Technology Acceptance in the Context of Self-service Technologies, American Marketing Association (AMA) SERVSIG Service Research Conference, (Porto, Portugal) (入圍最佳論文獎).
  17. Jiun-Sheng Chris Lin* and Haw-Yi Liang, June 2010, The Influence of Service Environments on Customer Emotion and Service Outcomes, American Marketing Association (AMS) SERVSIG Service Research Conference, (Porto, Portugal) (獲最佳論文獎).
期刊論文
  1. En-Yi, Chou, Haw-Yi Liang, and Jiun-Sheng Chris Lin*, 2021, “Believe to go the extra mile: The influence of internal CSR initiatives on service employee organizational citizenship behaviors”, Journal of Service Theory and Practice, (SSCI, Impact factor = 3.512) (臺大管理學院 行銷領域優良期刊).
  2. Haw-Yi Liang, Chih-Ying Chu, and Jiun-Sheng Chris Lin*, 2020, “Engaging customers with employees in service encounters: Linking employee and customer service engagement behaviors through relational energy and interaction cohesion”, Journal of Service Management, Vol. 31, No. 6, pp. 1071-1105 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
  3. Cheng-Yu Lin and Jiun-Sheng Chris Lin, 2017, “The Influence of Service Employees’ Nonverbal Communication on Customer-Employee Rapport in the Service Encounter”, Journal of Service Management, Vol. 28, No. 1, pp 107-132 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
  4. Jiun-Sheng Chris Lin, Cheng-Yu Lin and En-Yi Chou, 2016, “Service Experience Management in Asia: A Review and Directions for Future Research, NTU Management Review, 26(2), pp 303-352 (TSSCI) (臺大管理學院 優良期刊).
  5. Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2012, “Refinement of the Technology Readiness Index Scale: A Replication and Cross-Validation in the Self-service Technology Context”, Journal of Service Management, Vol. 23, No. 1, pp. 34-53 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
  6. Jiun-Sheng Chris Lin and Yun-Chi Chang, 2012, “Retailers’ New Product Acceptance Decisions: Incorporating the Buyer-Supplier Relationship Perspective”, Journal of Business and Industrial Marketing, Vol. 27, No. 2, pp. 89-99 (SSCI, Impact Factor = 3.462) (Industrial Marketing領域前三名期刊，臺大管理學院 行銷領域優良期刊).
  7. Jiun-Sheng Chris Lin and Hsing-Chi Chang, 2011, “The Role of Technology Readiness in Self-service Technology Acceptance”, Managing Service Quality, 21(4), pp. 424-444 (SSCI, Impact Factor = 3.512) (臺大管理學院 行銷領域優良期刊).
  8. Jiun-Sheng Chris Lin and Cheng-Yu Lin, 2011, “What Makes Service Employees and Customers Smile: Antecedents and Consequences of the Employee’s Affective Delivery in the Service Encounter”, Journal of Service Management, Vol. 22, No. 2, pp. 183-201 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
  9. Jiun-Sheng Chris Lin and Haw-Yi Liang (2011), 2011, “The Influence of Service Environments on Customer Emotion and Service Outcomes”, Managing Service Quality, 21(4), pp. 350-372 (SSCI, Impact Factor = 3.512) (獲2010年American Marketing Association SERVSIG Service Research Conference 最佳論文獎) (獲該期刊年度最佳論文獎), (臺大管理學院 行銷領域優良期刊).
  10. Jiun-Sheng Chris Lin and Chia-Chuan Hsieh, 2011, “Modeling Service Friendship and Customer Compliance in High-contact Service Relationships”, Journal of Service Management, Vol. 22, No. 5, 2011, pp. 607-631 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
  11. Jiun-Sheng Chris Lin and Chung-Yueh Wu, 2011, “The Role of Expected Future Use in Relationship Based Service Retention”, Managing Service Quality, 21(5), pp. 535-551 (SSCI, Impact Factor = 3.512) (臺大管理學院 行銷領域優良期刊).
  12. Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2011, “Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale”, Journal of Retailing, Vol. 87, No. 2, pp. 194-206 (SSCI, Impact Factor = 5.873) (Marketing總領域前五名期刊，臺大管理學院 行銷領域傑出期刊).
  13. Jiun-Sheng Chris Lin and David Chien, 2010, “An Investigation of Supplier-Dealer Relationship Bonds in Industrial Marketing Channels”, Taiwan Journal of Marketing Science, Vol. 6, No. 2, pp. 141-164.
  14. Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2009, “Service Quality Delivery through Self-service Technologies: A Review of Extant Knowledge and Research Agenda”, Taiwan Journal of Marketing Science, Vol. 5, No. 2, 1-34.
  15. Jiun-Sheng Chris Lin and Ching-Rung Chen, 2008, “Determinants of Manufacturers’ Selection of Distributors”, Supply Chain Management, Vol. 13, No. 5, pp. 356-365 (SSCI, Impact Factor = 9.012) (Supply Chain Management領域前三名期刊，臺大校級傑出期刊).
  16. Jiun-Sheng Chris Lin, Woan-Yuh Jang and Kuan-Jiun Chen, 2007, Assessing the Market Valuation of E-service Initiatives, International Journal of Service Industry Management, Vol. 18, No. 3, pp. 224-245 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊).
  17. Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2007, “The Influence of Technology Readiness on Satisfaction and Behavioral Intentions toward Self-Service Technologies”, Computers in Human Behavior, Vol. 23, No. 3, pp. 1597-1615 (SSCI, Impact Factor = 6.829) (臺大校級優良期刊).
  18. Jiun-Sheng Chris Lin and Hui-Ju Chan, 2006, “Influence Strategies and Promotion Support in Supplier-Retailer Relationships”, Taiwan Journal of Marketing Science, Vol. 2, No. 2, pp. 113-134.
  19. Jiun-Sheng Chris Lin and Pei-Ling Hsieh, 2006, The Role of Technology Readiness in Customers’ Perception and Adoption of Self-service Technologies, International Journal of Service Industry Management, Vol. 17, No. 5, pp. 497-517 (SSCI, Impact Factor = 11.768) (Service Research領域前三名期刊，臺大校級傑出期刊) (獲該期刊年度最佳論文獎).
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