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活動起日：2016-08-25
發佈日期：2016-08-25
瀏覽數：139
2017-02-12 更新
講者：Claire I. Tsai 教授 （University of Toronto）
演講題目：Consumption Experience over Time: The Role of Event Framing and Counting Direction
People predict that unpacking a positive event into separate activities enhances consumption experience. This research demonstrated that counting direction moderated such effect on actual enjoyment. Specifically, unpacking increased (decreased) enjoyment when the sub-activities were counted downward (upward). Data showed that upward counting reduces enjoyment by triggering a cognitive belief about satiation (a 10th bite of chocolate is less tasty than the first bite), whereas downward counting causes people to savor the end experience.
Keywords: unpacking, framing, counting, consumption experience, consumption enjoyment
時間：2016年8月30日（二）12：00 ─ 14：00
地點：臺大管理學院壹號館916室 |
