國立臺灣大學
工商管理學系暨商學研究所
Business Administration , National Taiwan University
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個人資料
周善瑜
博士 美國芝加哥大學商研所行銷組博士
研究室 : 二館 1113
電話 : 02-33661054
傳真 : 02-33661054
E-mail : chousy@ntu.edu.tw
諮詢時段 :
個人網頁 : http://www.ba.ntu.edu.tw/chousy
相關連結 :
主要研究領域
• 通路策略
• 個別化行銷
• 網路行銷
• 產品線與價格策略
研究領域摘要
暫無資料
學歷
• 美國芝加哥大學商研所行銷組博士
課程
• 行銷決策模式
• 行銷管理
• 行銷賽局模式
• 行銷研究
獲獎
獲國科會八十五學年度甲種研究獎助,代表作：品牌權益之評價模式。
獲國科會八十六學年度甲種研究獎助,代表作：零售商道德風險下製造商最適促銷策略設計之研究。
獲國科會八十七學年度甲種研究獎助,代表作：Retail Prices Coordination in Creating Framing Effects。
經歷
中國石油公司 總公司材料處 73年2月-76年7月
研討會論文
  1. Shan-Yu Chou, November 2012, The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the Internet, presented at 2012 INFORMS Marketing Science Conference, (Boston), (June 7th ~ June 9th).
  2. Shan-Yu Chou, June 2012, The Equilibrium Channel and Advertising Strategies for Duopolistic Retailers, presented at 2012 INFORMS Marketing Science Conference, (Boston), (June 7th ~ June 9th).
  3. Shan-Yu Chou, June 2011, nformation Sharing and New Product Development in a Non-integrated Distribution Channel, presented at 2011 INFORMS Marketing, (Houston), (June 9th ~ June 11th).
  4. Wu, I-Huei, Shan-Yu Chou, Chyi-Mei Chen, and Ning-Hsiu Su, September 2010, Communication and Product Line Design with Dual Channels, presented at 2010 Global Marketing Conference, (Tokyo), (September 9 th ~ September 12 th) [The previous version has been presented at 2006 Marketing Science Conference in Pittsburgh, Pennsylvania, U.S.A. (June 8th ~ June 10th).].
  5. Wu, I-Huei, Chyi-Mei Chen, and Shan-Yu Chou, September 2010, A Theory of e-Coupon Strategy with Asymmetric Information, presented at 2010 Global Marketing Conference, (Tokyo), (September 9 th ~ September 12 th).
  6. Chou, Shan-Yu, Chyi-Mei Chen and Ho-Lin Tsai, August 2010, The Optimal Strategy of Complementary Good for Duopoly Firms, presented at 2010, (Boston , MA), (August 13th ~ August 16th).
  7. Wu, I-Huei, Chyi-Mei Chen and Shan-Yu Chou, June 2010, A Theory of Price Dealing with Asymmetric Information, presented at 2010 INFORMS Marketing, (Cologne), (June 17th ~ June 19th).
  8. Chou, Shan-Yu and Chyi-Mei Chen, June 2010, The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising, presented at 2010, (Cologne), (June 17th ~ June 19th).
  9. Chen, Chyi-Mei, Shan-Yu Chou, and Lu Hsiao, October 2008, Coupons and Rebates: An Incentive-based Theory of Promotion Instruments, 2008 INFORMS Annual Meeting, (Washington D.C.).
  10. Chen, Chyi-Mei, Shan-Yu Chou, and Chi-Cheng Wu, October 2008, Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel, 2008 INFORMS Annual Meeting, (Washington D.C.).
  11. Chen, Chyi-Mei, Shan-Yu Chou, and I-Huei Wu, June 2008, Individual Marketing, Product Differentiation and Tacit Collusion with Unobservable Demands, 2008 Marketing Science Conference, (Vancouver).
  12. Chou, Shan-Yu, Chyi-Mei Chen, and Pei-Jone Hsueh, June 2008, Optimal Dynamic Pricing and Return Policies in Holiday Seasons, 2008 Marketing Science Conference, (Vancouver).
  13. Chen, Chyi-Mei, Chia-Hui Chen, and Shan-Yu Chou, October 2007, A Theory of Financial Leverage and Price Competition for a Retailing Industry, 2007 FMA Annual Meeting, (Orlando).
  14. Wu, I-Huei, Shan-Yu Chou, and Ning-Hsiu Su, July 2007, How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label, 2007 Academy of Marketing Science World Marketing Congress, (Verona).
  15. Chou, Shan-Yu, Chyi-Mei Chen, and Yong-Sheng Ku, June 2007, The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms, 2007 Marketing Science Conference, (Singapore).
  16. Hsiao, Lu, and Shan-Yu Chou, June 2007, The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High Valuation, 2007 Marketing Science Conference, (Singapore).
  17. Chen, Chyi-Mei, Shan-Yu Chou, and I-Huei Wu, June 2007, A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product Discrimination, Second Workshop on Game Theory in Marketing, (Montreal).
  18. Chou, Shan-Yu, and Ho-Lin Tsai, June 2006, The Optimal Strategy of Complementary Good for Duopoly Firms, 2006 Marketing Science Conference, (Pittsburgh).
  19. Wu, Chi-Cheng, and Shan-Yu Chou, June 2006, Downward Line Extension as a Means of Entry Deterrence, 2006 Marketing Science Conference, (Pittsburgh).
  20. Wu, I-Huei, Shan-Yu Chou, and Ning-Hsiu Su, June 2006, Communication Strategies and Product Design on the Dual Channels, 2006 Marketing Science Conference, (Pittsburgh).
  21. Hsiao, Lu, Shan-Yu Chou, and Chyi-Mei Chen, June 2006, Optimal Advertising Strategies under Debt Financing, 2006 Marketing Science Conference, (Pittsburgh).
  22. Chen, Chyi-Mei, Shan-Yu Chou, and Chi-Cheng Wu, June 2006, Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel, 2006 Marketing Science Conference, (Pittsburgh).
  23. Chen, Chyi-Mei, Shan-Yu Chou, and Chi-Cheng Wu, June 2006, Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel, 2006 Marketing Science Conference, (Pittsburgh).
  24. Hsiao, Lu, Shan-Yu Chou, and Chyi-Mei Chen, June 2006, Optimal Advertising Strategies under Debt Financing, 2006 Marketing Science Conference, (Pittsburgh).
  25. 周善瑜,謝旻錡,吳奕慧, May 2006, 網際網路興起對廠商產品差異化決策與定價策略之影響, 2006網路與產業經濟研討會, (台北).
  26. Chou, Shan-Yu, and Lu Hsiao, June 2005, The Firm’s Optimal Product Line Design under Debt Financing, 2005企業管理學術論壇暨研討會, (台中), 最佳論文獎.
  27. Hsiao, Lu, Chyi-Mei Chen, and Shan-Yu Chou, April 2005, The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification, 2005現代財務論壇學術研討會, (台中).
  28. Chou, Shan-Yu, and Hsiao, Lu, April 2005, The Firm’ s Optimal Product Line Design under Debt Financing, 2005台灣行銷研討會, (台北).
  29. Hsiao, Lu, Chyi-Mei Chen, and Chou, Shan-Yu, April 2005, The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification, 2005現代財務論壇學術研討會, (Taichung).
  30. Chen, Chia-Hui, and Shan-Yu Chou, December 2004, A Theory of Financial Leverage and Price Competition for a Retailing Industry, The 12th Conference of the Theories and Practices of Securities and Financial Markets, (高雄).
  31. Hsiao, Lu, and Shan-Yu Chou, April 2004, The Optimal Product and the Internet Channel Strategies for Imperfectly Competitive Firms, 國立中興大學第二屆全國當代行銷學術研討會, (台中).
  32. Chen, Chyi-Mei, Shan-Yu Chou, and Lu Hsiao, December 2002, A Theory of Common Dealing with Internet as An Innovative Distribution Channel, 2002 The Second International Conference of Electronic Business, (Taipei), co-sponsored by National Chiao-Tung University and International Consortium for Electronic Business.
  33. 周善瑜,蕭櫓, November 2002, 網路通路對品牌競爭廠商獨家與共同經銷決策影響之研究, 第一屆行銷領域博士教育發展研討會.
  34. Chen, C.-M., S.-Y. Chou and Lu Hsiao, 2002, A theory of common dealing with Internet as an innovative distribution channel, presented at 2002 The Second International Conference of Electronic Business in Taipei, (Taipei).
  35. Chen, Chyi-Mei, Shan-Yu Chou, Yu-Hsiu Chiou, and Chi-Cheng Wu, January 2001, The Optimal Coupon Strategy with Internet, 2001 International Conference of Electronic Business, (Hong Kong), co-sponsored by Hong Kong Chinese University and International Consortium for Electronic Business.
  36. Chou, Shan-Yu, and Chyi-Mei Chen, July 1999, Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s Competency, 1999 Marketing Science Conference, (New York), accepted for presentation at 1999 Marketing Science at Rutgers University.
  37. Chou, Shan-Yu, and Chyi-Mei Chen, March 1999, A Theory of Merchandising, Forward Buying, and Inventory Counting, Marketing Seminar of UC Berkeley, (California).
  38. Chou, Shan-Yu, and Chyi-Mei Chen, January 1999, Linear Pricing in Optimal Channel Promotion Contracts: A Theory of Simplicity based on Contract Incompleteness, 1999 Regional Economic Conference, (台北).
  39. Chou, Shan-Yu; Chen, Chyi-Mei, January 1999, Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s Competency, 1999 Marketing Science at Rutgers University, (USA).
  40. Chou, Shan-Yu, and Chyi-Mei Chen, July 1998, Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems, 1998 Marketing Science Conference, (Fontainebleau).
  41. Chou, Shan-Yu, January 1998, Optimal Manufacturer’ s Design with Retailers’ Incentive Problems, TIMS 1998 Marketing Science Conference, (Paris, France).
  42. Chou, Shan-Yu, and Chyi-Mei Chen, March 1997, Retail Price Coordination in Creating Framing Effects, 1997 Marketing Science Conference, (California).
  43. Shan-Yu Chou, February 1997, Price-Format Signaling: To Haggle or to Hold Firm?, 1997 AMA Winter Educators’ Conference, (Florida), This paper is also presented at the National Taiwan University..
  44. Chou, Shan-Yu and Chi-Mei Chen, 1997, Retail Price Coordination to Create Framing Effects, presented at 1997 Marketing Science Conference at UC Berkeley, (_).
  45. Shan-Yu Chou, March 1996, The Optimal Promotion Strategies of Manufacturers: To Pull or To Push?, 1996 Marketing Science Conference, (Florida).
  46. Shan-Yu Chou, July 1995, Exclusive-Dealing and Retailers’ Incentives of Promoting Private Labels, 1995 Marketing Science Conference.
  47. Shan-Yu Chou, March 1994, Brand Equity as Real Option Premium, 1994 Marketing Science Conference, (Arizona).
  48. Shan-Yu Chou, January 1993, Brand Equity or Establishing a New Brand :An Analytic Framework, Management Seminar of 1993 at the National Taiwan University, (台北).
  49. Chou, Shan-Yu, January 1993, Brand Equity or Establishing a New Brand: An Analytic Framework, Management Seminar in NTU, (台北).
  50. Chou, Shan-Yu, January 1992, Price-Format Signaling: To Haggle or to Hold Firm?, 1997 AMA Winter Educations’ Conference.
  51. Shan-Yu Chou, January 1992, The Optimal Product Assortment and Pricing Strategies of Retailers, Marketing Seminar Spring of 1992 at the University of Chicago, (Chicago).
  52. Shan-Yu Chou, 1992, Price-Format Signaling: To Haggle or to Hold Firm？, presented at the National Taiwan University and 1997 AMA Winter EducationsU_U Conference., (_).
  53. Shan-Yu Chou, January 1990, Dealing, Demand Fluctution and the Business Size of Retailer, Marketing Seminar Spring of 1990 at the University of Chicago, (Chicago).
  54. Chou, Shan-Yu, January 1990, Dealing, Demand Fluctuation and the Business Size of Retailer, Marketing Seminar in University of Chicago.
期刊論文
  1. 陳其美,周善瑜,黃仕宗,曾慧玟, April 2019, 廣告媒體與消費者資訊結構對製造商均衡價格及廣告策略之影響, 臺大管理論叢.
  2. 陳其美, 周善瑜, 黃仕宗, September 2014, 禮物購買需求對製造商最適產品線設計之影響 Product Line Design with Gift Buyers, 臺大管理論叢, 24(S1), 273-320, (TSSCI)。.
  3. 周善瑜、陳其美與潘巧文, February 2013, 共同零售通路下雙佔製造商之均衡產業廣告與品牌廣告策略, 管理學報, 21 - 53.
  4. 陳其美、周善瑜與吳惠婷, December 2012, 不對稱資訊下雙產品獨占廠商最適定價機制選擇：序列定價與組合定價, 管理學報, 583 - 617.
  5. 周善瑜、陳其美與陳怡如, June 2012, 網際網路與消費者結構對廠商最適通路設計之影響, 管理學報, 255 - 278.
  6. 陳其美、周善瑜，張奕虹與蔡依琳, June 2012, 折價券轉售市場對製造商最適訂價、促銷與產品策略之影響, 臺大管理論叢, 341 - 360.
  7. 陳其美、周善瑜，吳奕慧與林怡伶, December 2010, 目標廣告下獨佔廠商之最適垂直產品線與媒體策略, 管理學報, 623 - 648, (2011 年管理學報論文獎).
  8. Chyi-Mei Chen, Shan-Yu Chou, Lu Hsiao, I-Huei Wu, September 2009, Private Labels and New Product Development, Marketing Letters, 227 - 243.
  9. 陳其美,周善瑜,吳奕慧,謝旻錡, February 2008, 網路興起對雙占廠商產品差異化決策、定價策略與社會福利之影響, 臺大管理論叢, 已被接受.
  10. 陳其美,周善瑜,蕭櫓,陳碧麗, April 2007, 競爭廠商之產品策略與網路通路策略, 管理學報, 113 - 134.
  11. 周善瑜,陳其美,戴翊宣, December 2006, 個別化行銷下的最適折價券與產品線設計, 管理學報, 691 - 709.
  12. 周善瑜,張智勇,蕭櫓, December 2006, 網際網路興起對數位產品獨佔廠商產品決策與通路策略的影響, 中山管理評論, 807 - 845.
  13. Chou, Shan-Yu, and Chi-Cheng Wu, October 2006, A Comment on “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters", Marketing Science, 538 - 542, (SSCI, Impact Factor: 3.788).
  14. Jeng, Shih-Ping, and Chou, Shan-Yu, October 2006, Target Marketing in a Distribution Channel: Implications for Manufacturer Returns Policy, 管理學報, 537 - 556.
  15. 周善瑜,蕭櫓, April 2005, 網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究, 管理學報, 205 - 225.
  16. Chou, Shan-Yu and Chi-Cheng Wu, January 2005, "Must Competition Reduce Program Quality in a Television Broadcasting Industry?",, Marketing Science,.
  17. 周善瑜,吳基逞, December 2003, 獨佔廠商品牌形象與最適產品線延伸策略, 管理學報, 1081 - 1121.
  18. 周善瑜; 吳基逞, January 2003, 獨占廠商品牌形象與最適產品線延伸策略, 管理學報.
  19. 周善瑜,鄭士蘋, December 2002, 製造商的退貨策略與產品線設計, 臺大管理論叢, 31 - 65.
  20. Shan-Yu Chou, August 2002, Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry, 台灣管理學刊, 1 - 22.
  21. 周善瑜,楊欣怡, April 2002, 以網際網路區別消費者之最適通路設計, 管理學報, 209 - 241.
  22. 周善瑜,吳基逞, March 2000, 有線電視產業系統業者頻道組合與訂價策略之研究, 管理學報, 71 - 100, 管理學報2001年數量類首獎.
  23. Chou, Shan-Yu, and Chyi-Mei Chen, January 1997, Price Format Signaling: To Haggle or to Hold Firm, Marketing Theory and Applications, 134 - 140, (published by American Marketing Association).
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