[Management Report]<2016 AAPBS Annual Conference: Respond to Asia-Pacific Challenge; Innovation in Business School Education!>
Activity day:2016-11-15 
Published At:2016-11-15 
Views:3060  2017-02-12 updated

Editor: Administration Office, College of Management

 

Established since 2004, Association of Asia-Pacific Business Schools, or AAPBS, a regional, non-profit management school organization, aims primarily on improving business administration education and cultivating Asian entrepreneurs, with regional enterprise study as its focus. Its 140 members are in Australia, India, China, Japan, Thailand, S. Korea, Singapore, and Philippines. Guo Ruei-Xiang, dean of NTU College of Management, is the 2017 president of AAPBS. During his tenure he hosted many AAPBS meetings and therefore greatly enhanced NTU College of Management’s awareness among international society and influence in Asia-Pacific area. 
 
The AAPBS Annual Meeting 2016 was held during Oct. 27 – 28 at Korea Advanced Institute of Science and Technology (KAIST), Seoul, S. Korea, where more than 100 deans and representatives of business school in Asia gathered to share their experiences and discuss the challenges and collaboration opportunities of innovation education in modern business schools as to provide high-level curriculums that meet the diversified demands from the business sector. Due to cultural differences, the management patterns adopted by Asian business management schools are not the same as the European and American management patterns, which can be observed in their decision-making processes. Asian business schools are similar yet independent to one another; cooperation among schools may leads to collaborative effect. Therefore, academic exchange and cooperation on cultivation of talents among Asian countries through AAPBS may create diversified business management education disciplines.
 
Dean Guo believes that the study on the business administration patters that reflect culture of different countries may help to understand how may products and services satisfy different needs in different places. For example, Taiwan has many small and medium businesses, inspired by all sorts of entrepreneurships, simply reject European/American styles of management, and find their own business administration advantages specialized for Asia-Pacific through diversified cultures, tastes, and operation methods. 
 
According to Professor Sun-Joo Park, the founding president of AAPBS, as the bridge for academic exchange among business schools in Asia-Pacific, AAPBS values an academic environment that shares honors and resources. Following the C-K-J (China, S. Korea, and Japan) program offered by three universities, the K-I-T (S. Korea, Indonesia, and Taiwan) program will be started in January 2017. Students of this program may study in foreign countries, visit the leading companies in the respective areas, learn about local-specific business administration in different environment, and find innovative ideas about management. In addition, these universities may also collaborate with one another, such as sharing faculty resource across national boundaries. Fine, retired teachers in different countries, when possible, may teach in other Asian regions. In modern time when technology goes hand in hand with management, for example, S. Korea has many teachers in IT field can teach in China, where demand for IT teachers is high. In exchange, S. Korea may receive strategists it long yearns for. Sharing academic research experience and results allows business school students to obtain management knowledge and IT expertise. Professor Tong-Suk Kim, dean of KAIST, emphasized that cultivating creative and comprehensive-thinking business leaders is an important indicator now, and business administration education in Asia-Pacific must be integrated, and this goal is achievable only if the members fully cooperate and collaborate. 
 
Finally, Dean Guo Ruei-Xiang mentioned that technical advancement is the focal point for all businesses. In the past, technology meant good products, but now they must be integrated with smarter ways. For example, banking industry in the past only needed to handle financial operation procedures, but now, as time moves on and technology evolves, fin-tech, something that past experience is not enough to cope with at all, has become inevitable. Therefore, Dean Guo emphasized, business administration education must change accordingly, that, in addition to upgrading the philosophies being taught to business leaders, fundamental technology must be included in the curriculum as well to meet modern trends. 
 
The 2016 AAPBS Annual Conference ended in enthusiastic exchange. Dean Guo Ruei-Xiang, who had been working on presidency transition since the 3rd quarter of 2015, has been working hard with strategy planning and the supportive tasks during his tenure. During this Conference Dean Guo handed his presidency over to the president of next year, Professor Pasu Decharin, dean of business school, Chulalongkorn University, Bangkok, Thailand. All members will continue to align their efforts for the future of AAPBS and to create the values of Asian business administration education.
 
Photo of (AAPBS, Association of Asia-Pacific Business Schools) in 2016