Hsiu-Yu Hung, Ajay Kumar, V. Kumar, Paul Benjamin Lowry, and Chih-Cheng Lin, 2026, To go public or private: Handling consumer complaints from a dynamic triadic perspective, Journal of the Academy of Marketing Science (Accepted).
Hsiu-Yu Hung, Ajay Kumar, Paul Benjamin Lowry, and Hillol Bala, 2026, Dynamic cross-level mechanisms of generative AI adoption: Motivations, affordances, and ethical reasoning among designers and non-designers, Journal of the Association for Information Systems (Accepted).
Hsiu-Yu Hung, Heng-Chiang Huang, Hsien-Tung Tsai, and Chun-Tuan (Debbie) Chang, 2026, Mapping the knowledge landscape of marketing research (1990–2025): Topic evolution, methodological diversity, and future directions, NTU Management Review (Accepted).
Hsiu-Yu Hung, Ajay Kumar, V. Kumar (VK), Chih-Cheng Lin, and Kim Hua Tan (2025), 2025, Exploring player cocreation dynamics on the gaming platform: interplay of goal fulfillments, orchestration actions, and platform affordances, International Journal of Research in Marketing, 42(4, Pt. A), 1125–1142.
Hsiu-Yu Hung, Nick Lee, Yansong Hu, 2025, Unlocking service provider excellence: Expanding the touchpoints, context, qualities framework, Journal of Service Research, 28(2), 336–354.
Hsiu-Yu Hung, Yansong Hu, Nick Lee, Hsien-Tung Tsai, 2024, Exploring online consumer review-management response dynamics: A heuristic-systematic perspective, Decision Support Systems, 177, Article 114087.
