| 2024-2026 | 台大講座 |
| 2012 | 教育部學術獎 |
| 2003, 2014 | 科技部傑出研究獎（兩次） |
| 2022 | 科技部特約研究員獎 |
| 2012, 2021, 2024 | 玉山學術獎（三次）, College of Management, National Taiwan University |
| 2023 | 2023科睿唯安全球高被引學者（Highly Cited Researcher） |
| 2022-2024 | 2022-2024年Scopus全球前2%頂尖科學家 |
| 2024 | ScholarGPS top 1% Artificial Intelligence Scholar |
| 2022 | Journal of the Academy of Marketing Science 2021最佳論文獎 |
| 2019 | JOURNAL OF SERVICE RESEARCH 2019 Best Article Award, co-authored with Roland T. Rust “Artificial Intelligence in Service,” JOURNAL OF SERVICE RESEARCH, 21(2), 155-172 |
| 2019 | SERVSIG 2019 Best Services Article Award, co-authored with Roland T. Rust “Artificial Intelligence in Service,” JOURNAL OF SERVICE RESEARCH, 21(2), 155-172 |
| 2013 | Finalist for the Harold H. Maynard Award, for best theory article, 2013, for the article co-authored with Roland T. Rust “Optimizing Service Productivity” which appeared in the March 2012 (Vol. 76, No. 2) issue of JOURNAL OF MARKETING |
| 2017 | JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) Sheth Foundation 2017 Best Paper Award (finalist), co-authored with Roland T. Rust “Technology-Driven Service Strategy,” 45(6), 906-924 |
| 2017 | SERVSIG 2017 Best Services Article Award (one of the four finalists), co-authored with Roland T. Rust “Technology-Driven Service Strategy,” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 45(6), 906-924 |
| 2014 | Best Paper Award (runner-up), The Service Science Section of the Institute for Operations Research and the Management Sciences (INFORMS), co-authored with Chekitan S. Dev (Cornell) “Growing the Service Brand,” |
| 2013 | Highly Commended Award for the JOURNAL OF SERVICE MANAGEMENT 2013 Robert Johnston awards |
| 2021-Present | Lifetime Fellow, Association for Information Systems (AIS) |
| 202-Present | Lifetime Fellow, Europen Marketing Academy (EMAC) |
| 2021-Present | Editor-in-Chief, Journal of Service Research |
| 2021-Present | Associate Editor/Editorial Board, Journal of Marketing |
| 2019-Present | International Research Fellow, Centre for Corporate Reputation, Oxford University |
| 2011-Present | Distinguished Research Fellow, Center for Excellence in Service, Robert H. Smith School of Business, University of Maryland |
| 2016-Present | American Marketing Association (AMA) SERVSIG Global Liaison Officer |
| 2016-2019 | Association for Information Systems (AIS) VP of Asia Pacific Region |
| 2014, 2020 | Chair, Service Science Section (twice), INFORMS |
| 2019-2021 | Editor, Journal of Business Ethics (Financial Times 50 Journals), special issue on AI and Ethics |
