Personal Information
Chun-Yao Huang
Office : Building II, College of Management 1107
Tel : 02-33661066
Fax : 02-23625379
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Research Field
• Quantitative Models for Marketing
• Customer Base Analysis
• User Behavior in the Digital Era
• Business's Digital Transformation
Research Field Summary
• Internet Marketing
• Management in the Digital Era 
• Marketing Analytics
• Marketing Management
• Platform Strategy and Digital Business
No Data Available

Member of the Global Academic Panel, Google Online Marketing Challenge (2009~2013). 

Conference Paper
  1. Huang, Chun-Yao, July 2013, Predicting the Co-evolution of Digital Content and Its Consumer Generated Reviews, 2013 INFORMS Marketing Science Conference, (Istanbul).
  2. Huang, Chun-Yao, June 2010, An Investigation into the Reliability of Customer Prioritization, 2010 Informs Marketing Science Conference, (Cologne,Germany).
  3. Huang, Chun-Yao, Po-Chien Li, Hua-Ning Chen, 2009, Proposing a New Approach to the Study of Micro Spatial Behaviors in the Retailing Context, 2009 World Marketing Congress, (_).
  4. Huang, Chun-Yao, January 2007, A Study on Biases in Self-reported Behavioral Frequency, 2007 Informs Marketing Science Conference,, (Singapore,).
  5. Huang, Chun-Yao, January 2006, An Empirical Comparison of Models for Customer Base Analysis, Informs Marketing Science Conference, (Pittsburgh,).
  6. Huang, Chun-Yao,, June 2005, Online Behavioral Loyalty: Modeling from the Macro Perspective, Informs Marketing Science Conference, (Atlanta,).
  7. Huang, Chun-Yao and Ja-Shen Chen, December 2004, Segmentation and Customer Equity: A Decision Support System, Taiwan Institute of Marketing Science Annual Conference, (_).
  8. Huang, Chun-Yao, Russell K.H. Chiang, and Ja-Shen Chen, December 2003, The Study of Maximizing Customer Equity by Segmentation: A Modified K-Means Approach, The Third International Conference on Electronic Business, (Singapore).
  9. Huang, Chun-Yao, Ming-Huei Chen, and Yuan-Chieh Chang, November 2003, Music File Sharing in Intellectual Property Right Controversy: A Research Proposal from the Consumer, 2003 International Forum on Intellectual Capital in Taiwan, (Taipei,Taiwan).
  10. 黃俊堯, 2003, 數位環境中消費者音樂檔案分享行為以及廠商對策初探, 2003電子商務與數位生活研討會, (_).
  11. Huang, Chun-Yao and Bruce G.S. Hardie, October 2000, Come Often and Stay Longer, Please: Modeling a Web Site’s Stickiness, in the Proceedings of 2000 International Conference of the Theories and Practices of Electronic Commerce, (Taipei,Taiwan).
Journal Paper
  1. Chen, Hua-Ning and Chun-Yao Huang, October 2013, An Investigation into Online Reviewers’ Behavior, European Journal of Marketing, 1758 - 1773.
  2. Huang, Chun-Yao, 2012, To Model, or Not to Model: Forecasting for Customer Prioritization, International Journal of Forecasting, 497 - 506.
  3. Huang, Chun-Yao, 2012, Excess Loyalty in Online Retailing, International Journal of Electronic Commerce, 115 - 134.
  4. Yen, Hsiuju, Hsuan-Yu Hsu, and Chun-Yao Huang, 2011, Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption, International Journal of Electronic Commerce, 89 - 120.
  5. Huang, Chun-Yao, 2011, Rethinking Leapfrogging in the End-user Telecom Market, Technological Forecasting & Social Change, 703 - 712.
  6. Huang, Chun-Yao and Hua-Ning Chen, 2010, Global Digital Divide: A Dynamic Analysis Based on the Bass Model, Journal of Public Policy & Marketing, 248 - 264.
  7. Shen, Yung-Cheng, Chun-Yao Huang, Chia-Hsien Chu, and Hui-Chun Liao, 2010, Virtual Community Loyalty: An Interpersonal-Interaction Perspective, International Journal of Electronic Commerce, 49 - 74.
  8. I-Ping Chiang, Chun-Yao Huang, Chien-Wen Huang, July 2009, Characterizing Web Users’ Degree of Web 2.0-ness, Journal of the American Society for Information Science and Technology, 1349 - 1357.
  9. Chun-Yao Huang, Shin-Shin Chang, June 2009, Commonality of Web Site Visiting Among Countries, Journal of the American Society for Information Science and Technology, 1168 - 1177.
  10. Chiang, I-Ping, Chun-Yao Huang, and Chien-Wen Huang, 2009, Traffic Metrics and Web 2.0-ness, Online Information Review, 115 - 126.
  11. Smith, N. Craig, Sally S. Simpson, and Chun-Yao Huang, 2007, Why Managers Fail to Do the Right Thing: An Empirical Study of Unethical & Illegal Conduct, Business Ethics Quarterly, 633 - 667, [Reported by Yu, Larry (2007), Do Stronger Laws Prevent Corporate Crime? Sloan Management Review, 48 (3), 6-7].
  12. Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Characterizing Web Users’ Online Information Behavior, Journal of the American Society for Information Science and Technology, 1988 - 1997.
  13. Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Concentration of Web Users’ Online Information Behaviour, Information Research.
  14. Huang, Chun-Yao, Yong-Zheng Shen, Hong-Xiang Lin, and Shin-Shin Chang,, 2007, "Bloggers’ Motivations and Behaviors: A Model",, Journal of Advertising Research, 472 - 484.
  15. Huang, Chun-Yao and Chen-Shun Lin, 2006, Modeling the Audience’s Banner Ad Exposure for Internet Advertising Planning, Journal of Advertising, 123 - 136.
  16. Chun-Yao Huang, April 2005, File Sharing as a Form of Music Consumption, International Journal of Electronic Commerce, 37 - 55.
  17. Peter S. Fader, Bruce G. S. Hardie, Chun-Yao Huang, April 2004, A Dynamic Change Point Model for New Product Sales Forecasting, Marketing Science, 50 - 65.
No Data Available
Book Paper
  1. 黃俊堯, October 2016, 明天的遊戲規則:運用數位槓桿,迎向市場新局, 先覺出版社.
  2. 黃俊堯, May 2015, 看懂,然後知輕重:「互聯網+」的10堂必修課, 先覺出版社。.
  3. 黄俊尧, October 2015, 互联网+:创新2.0下的经济新格局, 北京联合出版公司.
Technical Report
No Data Available
No Data Available