Personal Information
Chun-Yao Huang
Ph.D.
Office : Building II, College of Management 1107
Tel : 02-33661066
Fax : 02-23625379
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Research Field
• Business's Digital Transformation
• Quantitative Models for Marketing
• Customer Base Analysis
Research Field Summary
Education
Courses
• Digital Marketing
• Management in the Digital Era 
• Marketing Analytics
• Marketing Management and Customer Analysis
• Platform Strategy and Digital Business
Honors
No Data Available
Experience

 

Conference Paper
  1. Chun-Yao Huang, Ping-Yu Liu, June 2017, A Holistic Exploration of Service Quality and Customer Satisfaction by Textanalyzing the Thoughts of Both the Demand and the Supply Sides, 2017 INFORMS Marketing Science Conference, (United States of America).
  2. Chun-Yao Huang, Ping-Yu Liu, June 2015, What You Said and What People Said About You--Do They Concur with Each Other?, 2015 INFORMS Marketing Science Conference, (United States of America).
  3. Huang, Chun-Yao, July 2013, Predicting the Co-evolution of Digital Content and Its Consumer Generated Reviews, 2013 INFORMS Marketing Science Conference, (Istanbul).
  4. Huang, Chun-Yao, June 2010, An Investigation into the Reliability of Customer Prioritization, 2010 Informs Marketing Science Conference, (Cologne,Germany).
  5. Huang, Chun-Yao, Po-Chien Li, Hua-Ning Chen, 2009, Proposing a New Approach to the Study of Micro Spatial Behaviors in the Retailing Context, 2009 World Marketing Congress, (_).
  6. Huang, Chun-Yao, January 2007, A Study on Biases in Self-reported Behavioral Frequency, 2007 Informs Marketing Science Conference,, (Singapore,).
  7. Huang, Chun-Yao, January 2006, An Empirical Comparison of Models for Customer Base Analysis, Informs Marketing Science Conference, (Pittsburgh,).
  8. Huang, Chun-Yao,, June 2005, Online Behavioral Loyalty: Modeling from the Macro Perspective, Informs Marketing Science Conference, (Atlanta,).
  9. Huang, Chun-Yao and Ja-Shen Chen, December 2004, Segmentation and Customer Equity: A Decision Support System, Taiwan Institute of Marketing Science Annual Conference, (_).
  10. Huang, Chun-Yao, Russell K.H. Chiang, and Ja-Shen Chen, December 2003, The Study of Maximizing Customer Equity by Segmentation: A Modified K-Means Approach, The Third International Conference on Electronic Business, (Singapore).
  11. Huang, Chun-Yao, Ming-Huei Chen, and Yuan-Chieh Chang, November 2003, Music File Sharing in Intellectual Property Right Controversy: A Research Proposal from the Consumer, 2003 International Forum on Intellectual Capital in Taiwan, (Taipei,Taiwan).
  12. 黃俊堯, 2003, 數位環境中消費者音樂檔案分享行為以及廠商對策初探, 2003電子商務與數位生活研討會, (_).
  13. Huang, Chun-Yao and Bruce G.S. Hardie, October 2000, Come Often and Stay Longer, Please: Modeling a Web Site’s Stickiness, in the Proceedings of 2000 International Conference of the Theories and Practices of Electronic Commerce, (Taipei,Taiwan).
Journal Paper
  1. Huang, Chun-Yao, and Shih-Wei Fu, 2020, Public Private Collaborations in a Dunkirk Moment, Knowledge Management Research & Practice.
  2. Xie, Shao-Ming, and Chun-Yao Huang, 2019, Systematic Comparisons of Customer Base Prediction Accuracy: Pareto/NBD versus Neural Network, Asia Pacific Journal of Marketing and Logistics.
  3. Huang, Chun-Yao, Ping-Yu Liu, and Shao-Ming Xie, 2019, Predicting Brand Equity by Text-analyzing Annual Reports, International Journal of Market Research, 62 (3), 300-313.
  4. 黃俊堯,柳秉佑, 2016, 消費者線上口碑與評論研究:國內外相關文獻回顧與討論, 臺大管理論叢, 26,215-256.
  5. Chen, Hua-Ning and Chun-Yao Huang, 2013, An Investigation into Online Reviewers’ Behavior, European Journal of Marketing, 47 (10), 1758 - 1773.
  6. Huang, Chun-Yao, 2012, To Model, or Not to Model: Forecasting for Customer Prioritization, International Journal of Forecasting, 28 (2), 497 - 506.
  7. Huang, Chun-Yao, 2012, Excess Loyalty in Online Retailing, International Journal of Electronic Commerce, 16 (2), 115 - 134.
  8. Yen, Hsiuju, Hsuan-Yu Hsu, and Chun-Yao Huang, 2011, Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption, International Journal of Electronic Commerce, 15 (4), 89 - 120.
  9. Huang, Chun-Yao, 2011, Rethinking Leapfrogging in the End-user Telecom Market, Technological Forecasting & Social Change, 78 (4), 703 - 712.
  10. Huang, Chun-Yao and Hua-Ning Chen, 2010, Global Digital Divide: A Dynamic Analysis Based on the Bass Model, Journal of Public Policy & Marketing, 29 (2), 248 - 264.
  11. Shen, Yung-Cheng, Chun-Yao Huang, Chia-Hsien Chu, and Hui-Chun Liao, 2010, Virtual Community Loyalty: An Interpersonal-Interaction Perspective, International Journal of Electronic Commerce, 15 (1), 49 - 74.
  12. I-Ping Chiang, Chun-Yao Huang, Chien-Wen Huang, July 2009, Characterizing Web Users’ Degree of Web 2.0-ness, Journal of the American Society for Information Science and Technology, 60 (7), 1349 - 1357.
  13. Chun-Yao Huang, Shin-Shin Chang, June 2009, Commonality of Web Site Visiting Among Countries, Journal of the American Society for Information Science and Technology, 60 (6), 1168 - 1177.
  14. Chiang, I-Ping, Chun-Yao Huang, and Chien-Wen Huang, 2009, Traffic Metrics and Web 2.0-ness, Online Information Review, 34 (1), 115 - 126.
  15. Smith, N. Craig, Sally S. Simpson, and Chun-Yao Huang, 2007, Why Managers Fail to Do the Right Thing: An Empirical Study of Unethical & Illegal Conduct, Business Ethics Quarterly, 17 (4), 633 - 667, [Reported by Yu, Larry (2007), Do Stronger Laws Prevent Corporate Crime? Sloan Management Review, 48 (3), 6-7].
  16. Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Characterizing Web Users’ Online Information Behavior, Journal of the American Society for Information Science and Technology, 58 (13), 1988 - 1997.
  17. Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin, 2007, Concentration of Web Users’ Online Information Behaviour, Information Research, 12 (4).
  18. Huang, Chun-Yao, Yong-Zheng Shen, Hong-Xiang Lin, and Shin-Shin Chang,, 2007, Bloggers' Motivations and Behaviors: A Model, Journal of Advertising Research, 47 (4), 472 - 484.
  19. Huang, Chun-Yao and Chen-Shun Lin, 2006, Modeling the Audience’s Banner Ad Exposure for Internet Advertising Planning, Journal of Advertising, 35 (2), 123 - 136.
  20. Chun-Yao Huang, April 2005, File Sharing as a Form of Music Consumption, International Journal of Electronic Commerce, 9 (4), 37 - 55.
  21. Peter S. Fader, Bruce G. S. Hardie, Chun-Yao Huang, April 2004, A Dynamic Change Point Model for New Product Sales Forecasting, Marketing Science, 23 (1), 50 - 65.
Book
  1. 黃俊堯, 2019, 數位轉型全攻略:虛實整合的WHAT,WHY與HOW 商業周刊
  2. 黃俊堯, 2016, 明天的遊戲規則:運用數位槓桿,迎向市場新局 先覺出版社
  3. 黃俊堯, 2015, 互联网+:创新2.0下的经济新格局 北京联合出版公司
  4. 黃俊堯, 2015, 看懂,然後知輕重:「互聯網+」的10堂必修課 先覺出版社
Book Paper
No Data Available
Technical Report
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Other
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