To further serve the Greater China area, the Greater China EMBA Elites’ Study Week, a tri-university exchange program organized by NTU EMBA, in association with another two universities - Guanghua School of Management of Peking University and the Chinese University of Hong Kong -, will be held in Spring 2016 at the College of Management of NTU. This tri-university exchange beginning since 2011 focuses on the Greater China area for the geographic proximity and mutual influences in economics, business, and culture. Topics of study include a wide spectrum that includes, among others, management in society, economics, culture, and technology. The Study this time at NTU has chosen the topic of “Service Upgrade and Industry Transition”, which concentrates on the challenges of transition and innovation that businesses must deal with during the germinating new economics.

 The professors of the College of Management of NTU will be teaching in this 4-day concentrated program, which not only delivers theories and information, but also allows students time for group discussion where students with different origins and backgrounds may have ample time to social. Under the given framework of service upgrade and industry transition, the scope of discussion will pay attentions to various places within the Greater China Sphere, particular the domestic industries in Taiwan, in the aspects of technology and culture, and to the teaching of this new era’s Internet of Things, with which services in emerging markets are brought along, and with focuses placed on “customer feeling” and “service experience” that may touch customers’ hearts. This program will provide two key-feature tours to the Eastern Electronic Toll Collection, a company that builds and operates the ETC, or electronic toll collection, to learn from its implementation of smart traffic utilizing the Internet of Things, and the Hotel Day+, a company full of ideas in cultures, to learn about how the company develop travelers’ idea of “belonging to a third-party” through refined and innovative services. Participating students will be able to observe the application procedures adopted in business transition and obtain precious business experience through these two tours. 

The Greater China EMBA Elites’ Study Week offers diversified learning methods that include: case discussion, professor’s analysis, forum, and company tour. It is designed to share domestic industry experience with elites from different places through exchange among high-ranking managers’ exchange, where new sparks and ideas may come along with the feedback from the elites.