Personal Information
Ming-Hui Huang
Ph.D. Ph.D., University of Wisconsin-Madison
Office : Building II, College of Management 1015
Tel : (02)33661185
Fax : (02)33661199
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Research Field
• Artificial Intelligence and Marketing
• E-Commerce
• E-Marketing
• IT Service
• Service Marketing
Research Field Summary
Education
• Ph.D., University of Wisconsin-Madison
Courses
• E-Commerce
• Marketing Management
Honors
  1. Distinguished Research Award on management research, Ministry of Science and Technology (twice)
  2. JOURNAL OF SERVICE RESEARCH 2019 Best Article Award, co-authored with Roland T. Rust “Artificial Intelligence in Service,” JOURNAL OF SERVICE RESEARCH, 21(2), 155-172.
  3. SERVSIG 2019 Best Services Article Award, co-authored with Roland T. Rust “Artificial Intelligence in Service,” JOURNAL OF SERVICE RESEARCH, 21(2), 155-172.
  4. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) Sheth Foundation 2017 Best Paper Award (finalist), co-authored with Roland T. Rust “Technology-Driven Service Strategy,” 45(6), 906-924, 2017
  5. SERVSIG 2017 Best Services Article Award (one of the four finalists), co-authored with Roland T. Rust “Technology-Driven Service Strategy,” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 45(6), 906-924.
  6. Best Paper Award (runner-up), The Service Science Section of the Institute for Operations Research and the Management Sciences (INFORMS), co-authored with Chekitan S. Dev (Cornell) “Growing the Service Brand,” 2014
  7. Highly Commended Award for the JOURNAL OF SERVICE MANAGEMENT 2013 Robert Johnston awards, the article co-authored with Bart Lariviere et al. “Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media,” 24(3), 268-293. 2013
  8. Finalist for the Harold H. Maynard Award, for best theory article, 2013, for the article co-authored with Roland T. Rust “Optimizing Service Productivity” which appeared in the March 2012 (Vol. 76, No. 2) issue of JOURNAL OF MARKETING
  9. E. Sun Academic Award, College of Management, National Taiwan University, 2012
  10. Academic Award, Ministry of Education, Taiwan, 2012
  11. Best Paper Award (second place), The Service Science Section of the Institute for Operations Research and the Management Sciences (INFORMS), “Optimizing Service Productivity,” 2010
Experience
  1. Distinguished Research Fellow, Center for Excellence in Service, Robert H. Smith School of Business, University of Maryland, 2011-Present
  2. International Research Fellow, Centre for Corporate Reputation, Oxford University, 2019-Present
  3. Elected Chair-Elect/Cluster Chair, Service Science Section, INFORMS, 2018-2019
  4. American Marketing Association (AMA) SERVSIG Regional Officer for Asia, 2016-Present
  5. Association for Information Systems (AIS) VP of Asia Pacific Region, 2016-2019
  6. Chair, Service Science Section, INFORMS, 2014
  7. Conference Co-Chair (with A. Parasuraman and Katherine N. Lemon), FRONTIERS IN SERVICE CONFERENCE, Taipei, Taiwan, 2013
  8. Program Co-Chair (with V. Sambamurthy and Gabe Piccoli), INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS (ICIS 2012), Orlando, Florida, USA, 2012
  9. Editor, Journal of Business Ethics (Financial Times 50 Journals), special issue on AI and Ethics, 2019-Present
  10. Associate Editor, JOURNAL OF SERVICE RESEARCH (Sage), 2017-Present
  11. Associate Editor, INFORMATION & MANAGEMENT (Elsevier), 2012-Present
  12. Area Editor, IJRM (Elsevier), 2018-Present
  13. Associate Editor, COMMUNICATIONS OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2015-Present
Conference Paper
  1. Huang, Ming-Hui, William Rand, and Roland T. Rust, 2016, Don’t Do It Right, Do It Fast? Speed and Quality of Innovation as an Emergent Process, International Conference on Information Systems (ICIS) 2016, (Dublin, Ireland).
  2. Huang, Ming-Hui, Roland T. Rust, 2016, Service Strategy, Thought Leaders in Service Marketing Strategy Conference 2016, (Paris, France).
  3. Huang, Ming-Hui and Chekitan s. Dev, 2014, Service Branding: What Drives Brand Equity?, 2014 Oxford Reputation Symposium, (Oxford, United Kingdom).
Journal Paper
  1. Huang, Ming-Hui, Roland T. Rust, and Vojislav Maksimovic, 2019, The Feeling Economy: Managing in the Next Generation of AI, California Management Review, 64(4), 43-65.
  2. Huang, Ming-Hui and Michael Trusov, 2019, Customer Satisfaction Underappreciation: The Relation of Customer Satisfaction to CEO Compensation, International Journal of Research in Marketing.
  3. Huang, Ming-Hui and Chekitan S. Dev, 2019, Growing the Service Brand, International Journal of Research in Marketing.
  4. Huang, Ming-Hui and Roland T. Rust, 2019, Engaged to a Robot? The Role of AI in Service, Journal of Service Research.
  5. Huang, Ming-Hui and Roland T. Rust, February 2018, Artificial Intelligence in Service, Journal of Service Research, 21(2), 155-172, most downloads.
  6. Huang, Ming-Hui and Roland T. Rust, January 2017, Technology-Driven Service Strategy, Journal of the Academy of Marketing Science, 45(6), 906-924.
  7. Huang, Ming-Hui, February 2017, Technology in the Frontline: From Dumb to Thinking to Feeling (in Rafaeli, Anat, Daniel Altman, Dwayne D. Gremler, Ming-Hui Huang, Dhruv Grewal, Bala Iyer, A. Parasuraman, and Ko de Ruyter, “The Future of Frontline Research: A Glimpse through the Eyes of, Journal of Service Research, 20(1), 91-99.
  8. Marinova, Detelina, Ko de Ruyter, Ming-Hui Huang, Matthew Meuter, Goutam Challagalla, February 2017, Getting Smart: Learning from Technology Empowered Frontline Interactions, Journal of Service Research, 20(1), 29-42.
  9. Rust, T. Roland and Ming-Hui Huang, June 2014, The Service Revolution and the Transformation of Marketing Science, Marketing Science, 206 - 221.
  10. Huang, Ming-Hui, Roland T. Rust, October 2013, Should Your Business Be Less Productive?, MIT Sloan Management Review.
  11. Huang, Ming-Hui and Roland T. Rust, August 2013, IT-Related Service: A Multidisciplinary Perspective, Journal of Service Research.
  12. Huang,Ming-Hui, Eric T.G. Wang, February 2013, Marketing is from Mars, IT is from Venus: Differing Worldviews and Relationship Management Effectiveness, Decision Sciences.
  13. Rust, T. Rust and Ming-Hui Huang, March 2012, Optimizing Service Productivity, Journal of Marketing, 47 - 66.
  14. Huang, Ming-Hui, Roland T. Rust, January 2011, Sustainability and Consumption, Journal of the Academy of Marketing Science, 40 - 54.
  15. Huang, Ming-Hui,Eric T. G. Wang, Abraham Seidmann, 2008, A Price Mechanism for Knowledge Transfer: An Empirical Test of Competing Theories, Journal of Management Information Systems, 79 - 108.
  16. Huang, Ming-Hui, March 2006, Eliminate the Middleman?, Harvard Business Review, 33 - 37.
  17. Huang, Ming-Hui, 2005, Web Performance Scale, Information & Management, 841 - 852.
  18. Huang, Ming-Hui, 2005, Unequal Pricing in the Information Economy: Implications for Consumer Welfare, Journal of Business Ethics, 305 - 315.
  19. Huang, Ming-Hui, 2003, Modeling Virtual Exploratory and Shopping Dynamics: An Environmental Psychology Approach, Information & Management, 39 - 47.
  20. Huang, Ming-Hui, Shihti Yu, 2000, Gifts in Romantic Relationships: A Survival Analysis, Journal of Consumer Psychology, 179 - 188.
Book
No Data Available
Book Paper
  1. Rust, T. Roland, Ming-Hui Huang, February 2014, Handbook of Service Marketing Research, Edward Elgar Publishing Inc.
  2. Rust, T. Rust, Ming-Hui Huang, February 2014, Service Marketing Research: Emerging Directions, Edward Elgar Publishing Inc, ( Handbook of Service Marketing Research ).
  3. Rust, T. Roland, Ming-Hui Huang, January 2012, Service Marketing: Insights and Directions, Marketing Science Institute (MSI) Fast Forward Monograph.
  4. Huang, Ming-Hui, January 2011, A Journey to Theorize Relationship Marketing, Emory University, ( Legends in Marketing: Shelby D. Hunt ).
Technical Report
No Data Available
Other
No Data Available