Personal Information
Chia-Wei Lin (Joy Lin)
Ph.D. Business Administration (Concentration: Marketing), University of Texas at San Antonio, U.S.A.
Master Business Administration, National Taiwan University, Taiwan
Bachelor Psychology, National Taiwan University, Taiwan
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Research Field
• New Technology and Marketing Consequences
• Identity, Cultural Factors, and Consumer Choices
• Social Marketing
Research Field Summary
Education
• Business Administration (Concentration: Marketing), University of Texas at San Antonio, U.S.A.
• Business Administration, National Taiwan University, Taiwan
• Psychology, National Taiwan University, Taiwan
Courses
No Data Available
Honors
2022 ThinkAchive Beyond the Classroom Faculty Appreciation Award, University of Tennessee at Chattanooga
2021 4th Place at the AMA International Collegiate Conference - Undergraduate Research Competition (Role: Research Supervisor)
2019-2021 Summerfield Johnston Centennial Scholars
2017-2018 Experiential Learning Faculty Fellows, University of Tennessee at Chattanooga
2015 Carolan Research Institute Marketing Research Grant
Experience
2017/8 – 2022/7 Assistant Professor of Marketing, Department of Marketing and Entrepreneurship, University of Tennessee at Chattanooga, U.S.A.
2016/8 – 2017/5 Lecturer, Department of Marketing, University of Texas at San Antonio, U.S.A.
2014/8 – 2016/7 Teaching Assistant (Instructor), Department of Marketing, University of Texas at San Antonio, U.S.A.
2006-2008 Product Management Specialist / Strategy and Marketing Communication Specialist, Mercedes-Benz Taiwan, Taiwan
Conference Paper
  1. Mittal, S. R., & C.-W. J. Lin, 2020, The Gift That Keeps on Giving: Regifting Across Cultures, 2020 Society for Marketing Advances Conference, (Virtual).
  2. Lin, C.-W. J., S. Lee, & B. Guo, 2019, How Power Distance Belief (PDB) Changes the Role of Physical Distance in Consumer Evaluations of the Salesperson and Purchase Decisions, 2019 Association for Consumer Research Conference, (Atlanta GA, USA).
  3. Lin, C.-W. J., Y. Zhang, and L. Feick, 2017, Examining the Influence of Virtual Identity on Consumers’ Impulsiveness, 2017 Association of Consumer Research Conference, (San Diego CA, USA).
  4. Lin, C.-W. J., & Y. Zhang, 2017, Virtual Identity versus Actual Identity: Measurement, 2017 Winter Marketing Educators’ Conference (Winter AMA), (Orlando FL, USA).
Journal Paper
  1. King, D., S. Auschaitrakul, & C.-W. J. Lin, 2021, Search Mode Effects: Merely Changing Product Search Modality Alters Purchase Intentions, Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-021-00820-z.
  2. Lin, C.-W. J., F. Murshed, & Y. Zhang, 2020, Revisiting Precipitation-Induced Smoking: The Role of Hedonic versus Utilitarian Advertising Message on Smoking-Related Intervention, Social Marketing Quarterly, 26(3), 204-217.
Book
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Book Paper
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Technical Report
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Other
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