個人資料
林嘉薇
博士 美國德州大學聖安東尼奧分校行銷學博士
碩士 台大商研所碩士
學士 台大心理系學士
研究室 : 教研館2B
電話 : 02-33661052
傳真 :
諮詢時段 :
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相關連結 :
主要研究領域
• 創新科技與行銷趨勢
• 自我認同與文化差異對消費決策之影響
• 社會行銷
研究領域摘要
學歷
• 美國德州大學聖安東尼奧分校行銷學博士
• 台大商研所碩士
• 台大心理系學士
課程
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獲獎
2022 ThinkAchive Beyond the Classroom Faculty Appreciation Award, University of Tennessee at Chattanooga
2021 4th Place at the AMA International Collegiate Conference - Undergraduate Research Competition (Role: Research Supervisor)
2019-2021 Summerfield Johnston Centennial Scholars
2017-2018 Experiential Learning Faculty Fellows, University of Tennessee at Chattanooga
2015 Carolan Research Institute Marketing Research Grant
經歷
2017/8 – 2022/7 Assistant Professor of Marketing, Department of Marketing and Entrepreneurship, University of Tennessee at Chattanooga, U.S.A.
2016/8 – 2017/5 Lecturer, Department of Marketing, University of Texas at San Antonio, U.S.A.
2014/8 – 2016/7 Teaching Assistant (Instructor), Department of Marketing, University of Texas at San Antonio, U.S.A.
2006-2008 Product Management Specialist / Strategy and Marketing Communication Specialist, Mercedes-Benz Taiwan, Taiwan
研討會論文
  1. Mittal, S. R., & C.-W. J. Lin, 2020, The Gift That Keeps on Giving: Regifting Across Cultures, 2020 Society for Marketing Advances Conference, (Virtual).
  2. Lin, C.-W. J., S. Lee, & B. Guo, 2019, How Power Distance Belief (PDB) Changes the Role of Physical Distance in Consumer Evaluations of the Salesperson and Purchase Decisions, 2019 Association for Consumer Research Conference, (Atlanta GA, USA).
  3. Lin, C.-W. J., Y. Zhang, and L. Feick, 2017, Examining the Influence of Virtual Identity on Consumers’ Impulsiveness, 2017 Association of Consumer Research Conference, (San Diego CA, USA).
  4. Lin, C.-W. J., & Y. Zhang, 2017, Virtual Identity versus Actual Identity: Measurement, 2017 Winter Marketing Educators’ Conference (Winter AMA), (Orlando FL, USA).
期刊論文
  1. King, D., S. Auschaitrakul, & C.-W. J. Lin, 2021, Search Mode Effects: Merely Changing Product Search Modality Alters Purchase Intentions, Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-021-00820-z.
  2. Lin, C.-W. J., F. Murshed, & Y. Zhang, 2020, Revisiting Precipitation-Induced Smoking: The Role of Hedonic versus Utilitarian Advertising Message on Smoking-Related Intervention, Social Marketing Quarterly, 26(3), 204-217.
專書
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專書論文
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技術報告
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其他
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