國立臺灣大學
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Personal Information
Shweta Pandey
Ph.D. International Management Institute, New Delhi, India
Office :
Tel : +886-965422366
Fax :
E-mail : shwetapandey@ntu.edu.tw
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Home Page : https://www.linkedin.com/in/shweta-pandey-3480738/
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Research Field
• Consumer Behavior
• Social Media Marketing
• Digital Marketing
• Marketing Research
Research Field Summary
Education
• International Management Institute, New Delhi, India
Courses
• Advertising and Marketing Communications
• Engaging Consumers and Social Media Marketing
• Marketing Management
Honors
2019 Best paper in cross-cultural and global marketing, “Does cause-related marketing affect the purchase intent of American and Filipino college students?”, at 2019 Society of Marketing Advances Conference, New Orleans, Louisiana- November 6-9, 2019.
2016/1 Best working paper award, “Indian online clothing shoppers: A segmentation and positioning study” at “International Conference on Innovative brand-building through Digital Marketing,” held at International Management Institute, Delhi, January 2016.
Experience
No Data Available
Conference Paper
No Data Available
Journal Paper
  1. Pandey, Shweta; Pandey, Neeraj; Chawla, Deepak, August 2023, Market segmentation based on customer experience dimensions extracted from online reviews using data mining, Journal of Consumer Marketing, https://doi.org/10.1108/JCM-10-2022-5654.
  2. Pandey, S.; Chawla, D.; Puri, S.; Jeong, L.S., August 2021, Acceptance of wearable fitness devices in developing countries: exploring the country and gender-specific differences, Journal of Asia Business Studies.
  3. Pandey, S.; Chawla, D. ; Puri, S., August 2021, Food delivery apps (FDAs) in Asia: an exploratory study across India and the Philippines, British Food Journal.
  4. Pandey, S., Chawla, D. & Puri, S., 2020, Cause-related marketing: exploring the differences across Gen Y and Gen Z in India, Social Business, 10(2), 172-191.
  5. Jeong, L. S, Bautista Jr, R. & Pandey, S., 2020, Will Cause-Related Marketing affect the American and Filipino College Students’ Purchase Intention?, Asia-Pacific Social Science Review, 20(4), 164-176.
  6. Santiago, A, Pandey, S. & Manalac, Ma. Theresa, 2019, Family Presence, Family Firm Reputation and Perceived Financial Performance: Empirical Evidence from the Philippines, Journal of Family Business Strategy, 10(1), 49-56.
  7. Pandey, S., & Chawla, D., 2018, Exploring factors that drive the adoption of various categories of m-commerce: an emerging market study, Global Business Review, 21(1), 1-21.
  8. Pandey, S., & Chawla, D., 2018, Evolving segments of online clothing buyers: an emerging market study, Journal of Advances in Management Research, 15(4), 536-557.
  9. Pandey, S., & Chawla, D., 2018, Online customer experience in clothing e-retail: exploring OCE dimensions and their impact on satisfaction and loyalty. Does gender matter?, International Journal of Retail and Distribution Management, 46(3), 323-346.
  10. Pandey, S & Chawla, D, 2018, Engaging m-commerce adopters in India: exploring the two ends of the adoption continuum across four m-commerce categories, Journal of Enterprise Information Management, 32(1), 191-201.
  11. Pandey, S. & Chawla, D., 2016, Understanding Indian online consumers' loyalty: The impact of e-lifestyles and website quality, Journal of Internet Commerce, 15(4), 332-352.
  12. Pandey, S. & Chawla, D., 2016, Using qualitative research for establishing content validity of e-lifestyle and website quality constructs, Qualitative Market Research: An International Journal, 19(3), 339-356.
  13. Pandey, S., Chawla, D. & Venkatesh, U., 2015, Online Shopper Segmentation Based on Lifestyles: An Exploratory Study in India, Journal of Internet Commerce, 14(1), 21-41.
  14. Pandey, S. & Chawla, D, 2014, E-lifestyles of Indian online shoppers: A scale validation, Journal of Retailing and Consumer Services, 21(6), 1068-1074.
Book
No Data Available
Book Paper
  1. Pandey, S., & Chawla, D., 2017, Driving Green Marketing in a Developing Country: Reducing the attitude-behaviour Gap. In Driving Green Consumerism Through Strategic Sustainability Marketing, IGI Global, ( Driving Green Marketing in a Developing Country: Reducing the attitude-behaviour Gap ).
Technical Report
No Data Available
Other
  1. Soni, S., Puri, S., Pandey, S., Jain, T., 2020, Tea Connect: exploring New Options, Ivey case publication- 9B20A059
  2. Pandey, S., Puri, S. & Hayati, B., 2020, Dito Telecommunity Corporation: challenging telecom duopoly in the Philippines, Journal of International Business Education, 15.
  3. Puri, S., Pandey, S. & Hayati, B., 2019, Robinsons Retail navigates Rustan’s acquisition, Ivey case publication- 9B19A047
  4. Pandey, S., Puri, S. & Hayati, B., 2018, Big Boss Cement Inc.: Stirring up Industry competition in the Philippines, Ivey case publication- 9B18A055

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