Personal Information
Shweta Pandey
Ph.D. International Management Institute, New Delhi, India
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Research Field
• Consumer Behavior
• Social Media Marketing
• Digital Marketing
• Marketing Research
Research Field Summary
• International Management Institute, New Delhi, India
• Advertising and Marketing Communications
• Engaging Consumers and Social Media Marketing
• Marketing Management
• Thesis writing
2019 Best paper in cross-cultural and global marketing, “Does cause-related marketing affect the purchase intent of American and Filipino college students?”, at 2019 Society of Marketing Advances Conference, New Orleans, Louisiana- November 6-9, 2019.
2016/1 Best working paper award, “Indian online clothing shoppers: A segmentation and positioning study” at “International Conference on Innovative brand-building through Digital Marketing,” held at International Management Institute, Delhi, January 2016.
No Data Available
Conference Paper
  1. Bautista Jr, R, Jeong, L. S., Pandey, S., 2019, Does cause-related marketing affect the purchase intent of American and Filipino college students?, Society of Marketing Advances Conference, (New Orleans), BEST PAPER IN CROSS-CULTURAL AND GLOBAL MARKETING.
Journal Paper
  1. Pandey, Shweta; Pandey, Neeraj; Chawla, Deepak, August 2023, Market segmentation based on customer experience dimensions extracted from online reviews using data mining, Journal of Consumer Marketing,
  2. Pandey, S., Chawla, D., & Puri, S., 2022, Impact of technology, health, and consumer-related factors on continued usage intention of wearable fitness tracking (WFT) devices., Benchmarking: an international journal.
  3. Pandey, S.; Chawla, D. ; Puri, S., August 2022, Food delivery apps (FDAs) in Asia: an exploratory study across India and the Philippines, British Food Journal.
  4. Pandey, S.; Chawla, D.; Puri, S.; Jeong, L.S., August 2021, Acceptance of wearable fitness devices in developing countries: exploring the country and gender-specific differences, Journal of Asia Business Studies.
  5. Pandey, S., Chawla, D., Jeong, L. S., Bautista Jr, R., Santos, J. E., 2020, An Experimental Approach to Examine the Antecedents of Attitude, Intention, and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines, Global Business Review.
  6. Jeong, L. S, Bautista Jr, R. & Pandey, S., 2020, Will Cause-Related Marketing affect the American and Filipino College Students’ Purchase Intention?, Asia-Pacific Social Science Review, 20(4), 164-176.
  7. Pandey, S., Chawla, D. & Puri, S., 2020, Cause-related marketing: exploring the differences across Gen Y and Gen Z in India, Social Business, 10(2), 172-191.
  8. Santiago, A, Pandey, S. & Manalac, Ma. Theresa, 2019, Family Presence, Family Firm Reputation and Perceived Financial Performance: Empirical Evidence from the Philippines, Journal of Family Business Strategy, 10(1), 49-56.
  9. Pandey, S & Chawla, D, 2018, Engaging m-commerce adopters in India: exploring the two ends of the adoption continuum across four m-commerce categories, Journal of Enterprise Information Management, 32(1), 191-201.
  10. Pandey, S., & Chawla, D., 2018, Online customer experience in clothing e-retail: exploring OCE dimensions and their impact on satisfaction and loyalty. Does gender matter?, International Journal of Retail and Distribution Management, 46(3), 323-346.
  11. Pandey, S., & Chawla, D., 2018, Evolving segments of online clothing buyers: an emerging market study, Journal of Advances in Management Research, 15(4), 536-557.
  12. Pandey, S., & Chawla, D., 2018, Exploring factors that drive the adoption of various categories of m-commerce: an emerging market study, Global Business Review, 21(1), 1-21.
  13. Pandey, S. & Chawla, D., 2016, Using qualitative research for establishing content validity of e-lifestyle and website quality constructs, Qualitative Market Research: An International Journal, 19(3), 339-356.
  14. Pandey, S. & Chawla, D., 2016, Understanding Indian online consumers' loyalty: The impact of e-lifestyles and website quality, Journal of Internet Commerce, 15(4), 332-352.
  15. Pandey, S., Chawla, D., 2016, Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty-an emerging market framework, International Journal of Indian Culture and Business Management, 12(1).
  16. Pandey, S., Chawla, D. & Venkatesh, U., 2015, Online Shopper Segmentation Based on Lifestyles: An Exploratory Study in India, Journal of Internet Commerce, 14(1), 21-41.
  17. Pandey, S. & Chawla, D, 2014, E-lifestyles of Indian online shoppers: A scale validation, Journal of Retailing and Consumer Services, 21(6), 1068-1074.
No Data Available
Book Paper
  1. Pandey, S., & Chawla, D., 2017, Driving Green Marketing in a Developing Country: Reducing the attitude-behaviour Gap. In Driving Green Consumerism Through Strategic Sustainability Marketing, IGI Global, ( Driving Green Marketing in a Developing Country: Reducing the attitude-behaviour Gap ).
Technical Report
No Data Available
  1. Pandey, S, Puri, S, 2023, Just Kitchen- The Growth Conundrum
  2. Puri, S., Pandey, S., Puri, S., 2023, Air India: The image damage of “Pee-Gate”
  3. Turpin, D., Manalac, M.T., Pandey, S. and Puri, S., 2022, Bhanton Towels: The pricing dilemma of an exporter
  4. Soni, S., Puri, S., Pandey, S., Jain, T., 2020, Tea Connect: exploring New Options, Ivey case publication- 9B20A059
  5. Pandey, S., Puri, S. & Hayati, B., 2020, Dito Telecommunity Corporation: challenging telecom duopoly in the Philippines, Journal of International Business Education, 15.
  6. Puri, S., Pandey, S. & Hayati, B., 2019, Robinsons Retail navigates Rustan’s acquisition, Ivey case publication- 9B19A047
  7. Pandey, S., Puri, S. & Hayati, B., 2018, Big Boss Cement Inc.: Stirring up Industry competition in the Philippines, Ivey case publication- 9B18A055