個人資料
潘雪
博士 Fellow Programme in Management (Ph.D)
研究室 :
電話 : +886-965422366
傳真 :
諮詢時段 : Monday 11:00-12:00; Thursday 16:00-17:00
相關連結 :
主要研究領域
• Consumer Behavior
• Social Media Marketing
• Digital Marketing
• Marketing Research
研究領域摘要
學歷
• Fellow Programme in Management (Ph.D)
課程
• 行銷管理學
獲獎
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經歷
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研討會論文
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期刊論文
  1. Pandey, S.; Chawla, D.; Puri, S.; Jeong, L.S., August 2021, Acceptance of wearable fitness devices in developing countries: exploring the country and gender-specific differences, Journal of Asia Business Studies.
  2. Pandey, S.; Chawla, D. ; Puri, S., August 2021, Food delivery apps (FDAs) in Asia: an exploratory study across India and the Philippines, British Food Journal.
  3. Pandey, S., Chawla, D. & Puri, S., 2020, Cause-related marketing: exploring the differences across Gen Y and Gen Z in India, Social Business, 10(2), 172-191.
  4. Jeong, L. S, Bautista Jr, R. & Pandey, S., 2020, Will Cause-Related Marketing affect the American and Filipino College Students’ Purchase Intention?, Asia-Pacific Social Science Review, 20(4), 164-176.
  5. Santiago, A, Pandey, S. & Manalac, Ma. Theresa, 2019, Family Presence, Family Firm Reputation and Perceived Financial Performance: Empirical Evidence from the Philippines, Journal of Family Business Strategy, 10(1), 49-56.
  6. Pandey, S., & Chawla, D., 2018, Exploring factors that drive the adoption of various categories of m-commerce: an emerging market study, Global Business Review, 21(1), 1-21.
  7. Pandey, S., & Chawla, D., 2018, Evolving segments of online clothing buyers: an emerging market study, Journal of Advances in Management Research, 15(4), 536-557.
  8. Pandey, S., & Chawla, D., 2018, Online customer experience in clothing e-retail: exploring OCE dimensions and their impact on satisfaction and loyalty. Does gender matter?, International Journal of Retail and Distribution Management, 46(3), 323-346.
  9. Pandey, S & Chawla, D, 2018, Engaging m-commerce adopters in India: exploring the two ends of the adoption continuum across four m-commerce categories, Journal of Enterprise Information Management, 32(1), 191-201.
  10. Pandey, S. & Chawla, D., 2016, Understanding Indian online consumers' loyalty: The impact of e-lifestyles and website quality, Journal of Internet Commerce, 15(4), 332-352.
  11. Pandey, S. & Chawla, D., 2016, Using qualitative research for establishing content validity of e-lifestyle and website quality constructs, Qualitative Market Research: An International Journal, 19(3), 339-356.
  12. Pandey, S., Chawla, D. & Venkatesh, U., 2015, Online Shopper Segmentation Based on Lifestyles: An Exploratory Study in India, Journal of Internet Commerce, 14(1), 21-41.
  13. Pandey, S. & Chawla, D, 2014, E-lifestyles of Indian online shoppers: A scale validation, Journal of Retailing and Consumer Services, 21(6), 1068-1074.
專書
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專書論文
  1. Pandey, S., & Chawla, D., 2017, Driving Green Marketing in a Developing Country: Reducing the attitude-behaviour Gap. In Driving Green Consumerism Through Strategic Sustainability Marketing, IGI Global, ( Driving Green Marketing in a Developing Country: Reducing the attitude-behaviour Gap ).
技術報告
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其他
  1. Soni, S., Puri, S., Pandey, S., Jain, T., 2020, Tea Connect: exploring New Options, Ivey case publication- 9B20A059
  2. Pandey, S., Puri, S. & Hayati, B., 2020, Dito Telecommunity Corporation: challenging telecom duopoly in the Philippines, Journal of International Business Education, 15.
  3. Puri, S., Pandey, S. & Hayati, B., 2019, Robinsons Retail navigates Rustan’s acquisition, Ivey case publication- 9B19A047
  4. Pandey, S., Puri, S. & Hayati, B., 2018, Big Boss Cement Inc.: Stirring up Industry competition in the Philippines, Ivey case publication- 9B18A055